SlideShare a Scribd company logo
1 of 48
Download to read offline
JOSH CLARK   AND   @GLOBALMOXIE   PRESENT




      CAGE MATCH
SENSATIONAL MAIN EVENT

                       EAD
                      H TO
                       H EAD




MOBILE WEB             VS      NATIVE
                               APPS
Fear! Pain!
Fear! Pain!
TEN ROUNDS OF MOBILE MAYHEM
Challengers
MANY PLATFORMS, MANY CULTURES
82%
OF US ADULTS HAVE CELL PHONES

          ★ 36% USE THE WEB
          ★ 34% USE APPS



               FROM THE WIRE
82%
OF US ADULTS HAVE CELL PHONES



           30%
           ARE SMARTPHONES

               FROM THE WIRE
Worldwide
                    MARKET SHARE
 41%

                                           SOURCE:
                                           IDC 2011 FORECAST

            21%
                      16%        15%

                                           6%
                                                      4%

ANDROID   SYMBIAN    IPHONE   BLACKBERRY WINDOWS    OTHER




                               FROM THE WIRE
UNITED STATES
               MARKET SHARE
 35%
                                              SOURCE:
             27%        26%                   COMSCORE
                                              MAR 2011




                                     8%
                                                3%

ANDROID   BLACKBERRY   IPHONE     WINDOWS      PALM




                              FROM THE WIRE
Blackberry
40% OF GLOBAL ENTERPRISE




       Featuring
       THE SENSATIONAL SUIT!
        KEYBOARD KOMMANDO!
        CORPORATE CRUSHER!
iPhone
VIM! VIGOR! VITALITY!




               ACTIVE!
               SPENDY!
               WEALTHIER!
iPhone
SO YOU KNOW...
Cage Match: Mobile Web vs Native Apps
Cage Match: Mobile Web vs Native Apps
ANDROID
IT’S THE TECHNOLOGY
ANDROID
SKEWS YOUNGER
Windows Mobile
THE FORMER CHAMP
Windows Phone 7
CLASSY! URBAN! MODERN!
Literacy!
PERSONAL LITERACY IN PHONES
Signature Move
PLATFORM SPECIALIZATION
Satisfaction
  WANT NEXT PHONE TO USE SAME OS?
 73%
                                                       SOURCE:
                                                       ZOKEM
                                                       JAN 2011
          40%
                   33%
                             30%
                                       24%

                                                 10%        10%


IPHONE   ANDROID   BADA   BLACKBERRY SYMBIAN   WINDOWS     PALM




                                   FROM THE WIRE
Split Decision
WINNER TAKE ALL!
Technical K.O.
YES! WE HAVE NO APPS!
Think Small
CONSIDER SMS TEXT APPS
Webtastic!
EVERYONE LOVES HER!
App Culture!
 APPS = DOING   WEB = REFERENCE



                           Web
App
Weak Spots
     THE WEB’S UX WEAKNESSES

★ GREAT EXPECTATIONS!
★ HEAVYWEIGHT LIBRARIES!
★ ROPE-A-DOPE!
★ CLUNKY GRAPHICS TOOLS!
★ NOT ENOUGH HARDWARE!
★ ONLINE ONLY!
Razzle Dazzle
  WEB BOWS TO APPS
Big Reach
WEB TOUCHES EVERYONE
The Money
PAYMENT      FINDABILITY
Banter!
APPS SPEAK! SWAP INFO!
The business
BATTLE OF THE BACK OFFICE!
The Business?
WHAT ABOUT YOUR AUDIENCE?
Hoax Revealed
 RED HERRING!




        NOT A REAL FIGHT!
           “ENEMIES” ARE
                FRIENDS!
                ALL A SHAM!
Lovefest!
WE’RE ALL IN THIS THING TOGETHER!
Flagship Apps




                OBEY.
Tag Team!
HYBRID APPS! BEST OF BOTH!
Lightweight champ
WEB FLOATS LIKE A BUTTERFLY
Elephantine!
MANY DEVICES, DIFFERENT VIEWS
Consistency
CORE CONTENT ACROSS ALL APPS
On the Go
MIND YOUR MINDSETS!
mindsets
THREE MOBILE MINDSETS!


★ I’M MICROTASKING
★ I’M LOCAL
★ I’M BORED
Cage Match: Mobile Web vs Native Apps
The Champ!
 #WINNING
Big Daddy!
THE API WINS!
The Cloud!
WE’RE ALL CLOUD DEVELOPERS!
It’s just plain strategy
FEar not
DON’T BE SCARED!
I love
you guys



JOSH CLARK
@GLOBALMOXIE
WWW.GLOBALMOXIE.COM

More Related Content

Viewers also liked

SXSW: iPad Design Headaches (Take Two Tablets and Call Me in the Morning)
SXSW: iPad Design Headaches (Take Two Tablets and Call Me in the Morning)SXSW: iPad Design Headaches (Take Two Tablets and Call Me in the Morning)
SXSW: iPad Design Headaches (Take Two Tablets and Call Me in the Morning)Josh Clark
 
Going Native: The Anthropology of Mobile Apps
Going Native: The Anthropology of Mobile AppsGoing Native: The Anthropology of Mobile Apps
Going Native: The Anthropology of Mobile AppsJosh Clark
 
iPad Design Headaches: Take Two Tablets and Call Me in the Morning - 360iDev
iPad Design Headaches: Take Two Tablets and Call Me in the Morning - 360iDeviPad Design Headaches: Take Two Tablets and Call Me in the Morning - 360iDev
iPad Design Headaches: Take Two Tablets and Call Me in the Morning - 360iDevJosh Clark
 
iPad Design Headaches: Take Two Tablets and Call Me in the Morning
iPad Design Headaches: Take Two Tablets and Call Me in the MorningiPad Design Headaches: Take Two Tablets and Call Me in the Morning
iPad Design Headaches: Take Two Tablets and Call Me in the MorningJosh Clark
 
Up with Complexity!
Up with Complexity!Up with Complexity!
Up with Complexity!Josh Clark
 
밥플래닛
밥플래닛밥플래닛
밥플래닛JooHyung Park
 
Learn about Visplay! Here's what we are all about!
Learn about Visplay!  Here's what we are all about!Learn about Visplay!  Here's what we are all about!
Learn about Visplay! Here's what we are all about!RobertPerilstein
 
スタディツアー事業化計画~新しい福利厚生の形~
スタディツアー事業化計画~新しい福利厚生の形~
スタディツアー事業化計画~新しい福利厚生の形~
スタディツアー事業化計画~新しい福利厚生の形~ stucon
 
黏性传播(高级定制版)
黏性传播(高级定制版)黏性传播(高级定制版)
黏性传播(高级定制版)lisimo
 
User experience design and the Semantic Web
User experience design and the Semantic WebUser experience design and the Semantic Web
User experience design and the Semantic Websilveroliver
 

Viewers also liked (14)

SXSW: iPad Design Headaches (Take Two Tablets and Call Me in the Morning)
SXSW: iPad Design Headaches (Take Two Tablets and Call Me in the Morning)SXSW: iPad Design Headaches (Take Two Tablets and Call Me in the Morning)
SXSW: iPad Design Headaches (Take Two Tablets and Call Me in the Morning)
 
Going Native: The Anthropology of Mobile Apps
Going Native: The Anthropology of Mobile AppsGoing Native: The Anthropology of Mobile Apps
Going Native: The Anthropology of Mobile Apps
 
iPad Design Headaches: Take Two Tablets and Call Me in the Morning - 360iDev
iPad Design Headaches: Take Two Tablets and Call Me in the Morning - 360iDeviPad Design Headaches: Take Two Tablets and Call Me in the Morning - 360iDev
iPad Design Headaches: Take Two Tablets and Call Me in the Morning - 360iDev
 
iPad Design Headaches: Take Two Tablets and Call Me in the Morning
iPad Design Headaches: Take Two Tablets and Call Me in the MorningiPad Design Headaches: Take Two Tablets and Call Me in the Morning
iPad Design Headaches: Take Two Tablets and Call Me in the Morning
 
Up with Complexity!
Up with Complexity!Up with Complexity!
Up with Complexity!
 
밥플래닛
밥플래닛밥플래닛
밥플래닛
 
Learn about Visplay! Here's what we are all about!
Learn about Visplay!  Here's what we are all about!Learn about Visplay!  Here's what we are all about!
Learn about Visplay! Here's what we are all about!
 
Colaboración recíproca
Colaboración recíprocaColaboración recíproca
Colaboración recíproca
 
スタディツアー事業化計画~新しい福利厚生の形~
スタディツアー事業化計画~新しい福利厚生の形~
スタディツアー事業化計画~新しい福利厚生の形~
スタディツアー事業化計画~新しい福利厚生の形~
 
ملوك العراق
ملوك العراقملوك العراق
ملوك العراق
 
黏性传播(高级定制版)
黏性传播(高级定制版)黏性传播(高级定制版)
黏性传播(高级定制版)
 
Shhgar overview
Shhgar overviewShhgar overview
Shhgar overview
 
優力鈣
優力鈣優力鈣
優力鈣
 
User experience design and the Semantic Web
User experience design and the Semantic WebUser experience design and the Semantic Web
User experience design and the Semantic Web
 

Recently uploaded

activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 

Recently uploaded (20)

activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 

Cage Match: Mobile Web vs Native Apps