Get ready to rumble with this mobile battle royale: native app vs mobile web. Your referee Josh Clark pits the polish of native apps versus the accessibility of the web to help you choose the right platform for your app and audience. It's a decision that hinges not only on tech specs or audience reach, but also on subtle cultural differences, user needs, and audience personalities. (Hold onto your seats, folks, the winner of this prize fight may surprise you.)

1. JOSH CLARK AND @GLOBALMOXIE PRESENT
CAGE MATCH
SENSATIONAL MAIN EVENT
EAD
H TO
H EAD
MOBILE WEB VS NATIVE
APPS

2. Fear! Pain!

3. Fear! Pain!
TEN ROUNDS OF MOBILE MAYHEM

4. Challengers
MANY PLATFORMS, MANY CULTURES

5. 82%
OF US ADULTS HAVE CELL PHONES
★ 36% USE THE WEB
★ 34% USE APPS
FROM THE WIRE

6. 82%
OF US ADULTS HAVE CELL PHONES
30%
ARE SMARTPHONES
FROM THE WIRE

7. Worldwide
MARKET SHARE
41%
SOURCE:
IDC 2011 FORECAST
21%
16% 15%
6%
4%
ANDROID SYMBIAN IPHONE BLACKBERRY WINDOWS OTHER
FROM THE WIRE

8. UNITED STATES
MARKET SHARE
35%
SOURCE:
27% 26% COMSCORE
MAR 2011
8%
3%
ANDROID BLACKBERRY IPHONE WINDOWS PALM
FROM THE WIRE

9. Blackberry
40% OF GLOBAL ENTERPRISE
Featuring
THE SENSATIONAL SUIT!
KEYBOARD KOMMANDO!
CORPORATE CRUSHER!

10. iPhone
VIM! VIGOR! VITALITY!
ACTIVE!
SPENDY!
WEALTHIER!

11. iPhone
SO YOU KNOW...

14. ANDROID
IT’S THE TECHNOLOGY

15. ANDROID
SKEWS YOUNGER

16. Windows Mobile
THE FORMER CHAMP

17. Windows Phone 7
CLASSY! URBAN! MODERN!

18. Literacy!
PERSONAL LITERACY IN PHONES

19. Signature Move
PLATFORM SPECIALIZATION

20. Satisfaction
WANT NEXT PHONE TO USE SAME OS?
73%
SOURCE:
ZOKEM
JAN 2011
40%
33%
30%
24%
10% 10%
IPHONE ANDROID BADA BLACKBERRY SYMBIAN WINDOWS PALM
FROM THE WIRE

21. Split Decision
WINNER TAKE ALL!

22. Technical K.O.
YES! WE HAVE NO APPS!

23. Think Small
CONSIDER SMS TEXT APPS

24. Webtastic!
EVERYONE LOVES HER!

25. App Culture!
APPS = DOING WEB = REFERENCE
Web
App

26. Weak Spots
THE WEB’S UX WEAKNESSES
★ GREAT EXPECTATIONS!
★ HEAVYWEIGHT LIBRARIES!
★ ROPE-A-DOPE!
★ CLUNKY GRAPHICS TOOLS!
★ NOT ENOUGH HARDWARE!
★ ONLINE ONLY!

27. Razzle Dazzle
WEB BOWS TO APPS

28. Big Reach
WEB TOUCHES EVERYONE

29. The Money
PAYMENT FINDABILITY

30. Banter!
APPS SPEAK! SWAP INFO!

31. The business
BATTLE OF THE BACK OFFICE!

32. The Business?
WHAT ABOUT YOUR AUDIENCE?

33. Hoax Revealed
RED HERRING!
NOT A REAL FIGHT!
“ENEMIES” ARE
FRIENDS!
ALL A SHAM!

34. Lovefest!
WE’RE ALL IN THIS THING TOGETHER!

35. Flagship Apps
OBEY.

36. Tag Team!
HYBRID APPS! BEST OF BOTH!

37. Lightweight champ
WEB FLOATS LIKE A BUTTERFLY

38. Elephantine!
MANY DEVICES, DIFFERENT VIEWS

39. Consistency
CORE CONTENT ACROSS ALL APPS

40. On the Go
MIND YOUR MINDSETS!

41. mindsets
THREE MOBILE MINDSETS!
★ I’M MICROTASKING
★ I’M LOCAL
★ I’M BORED

43. The Champ!
#WINNING

44. Big Daddy!
THE API WINS!

45. The Cloud!
WE’RE ALL CLOUD DEVELOPERS!

46. It’s just plain strategy

47. FEar not
DON’T BE SCARED!

48. I love
you guys
JOSH CLARK
@GLOBALMOXIE
WWW.GLOBALMOXIE.COM