Digital Presence and Persona Joshua Chase - Run Level Media
Personal Digital PresenceFacebookLinked INPersonal BlogsYoutube / Twitter / Online Forums
Company Digital PresenceThe same passion and process for engagingclients is the same as we engage friends orcolleagues
You can be omnipresent! Blogs Newsletters Personal landing pages Personal / Company Branding online Twitter, Facebook, Youtube, Linked In, Crunchbase, Wikipedia, Google Map Listings, webistes, guest blogging, comment on peoples blogs A LOT.
Make Your Portfolio or Studies Easy To FindList articles on your siteMake case studies / white papers availableand easy to ﬁndIt may be necessary to have a portfolio onyour website
Make Your ClientsAdvocates For Your BizInterview your clientsUnderstand what their business need is, canyou offer a solutionDon’t project your services or capabilitieswithout fully understanding what their needis.
Advantages Of CommentsCreates link-backs to your siteReinforces your online presence or brandHelps create valuable relationships that canbe leveraged, people making you awesome.
I want to be awesome online, but how? We need to deﬁne what “awesome” is for ourselves. What does awesome mean to our clients? We need to make our clients feel awesome. Be genuine, be human, make an emotional connection
How Do I Make Clients Feel Awesome?Listen to themListen to themListen to them some more.....SmileBrag on them, make them feel giddy
Secrets To Being AwesomeStop promoting your capabilitiesAdd value with every thought youcommunicateIs this good for the (company) Client? -Ofﬁce Space humor attempt...
Highlight ClientsCase StudiesBlog ArticlesTestimonialsWhitepapersOn Your Website
Where Are Your Potential Clients?The best place to look, is to see where yourcompetitors are looking for clients.Too often we focus on promoting, and notlistening, monitoring, and adapting.Market / Demo / Geo research is key
Real Life ScenarioSo you’re at a party. You meet some familiarfaces along with the newThroughout the evening, you converse withyour SO about “that guy” or “that crazywoman”All they did was ﬂap their lips aboutthemselves, so narcissistic and self centered!
Your business Online..Don’t be “that guy” when you arerepresenting your business online.
Where is Home?Your websiteYour BlogYour Linked In PageActually, everywhere that has your brand, orname attached to it.
Be ConsistentConsistency in your logoConsistency in colorsConsistency in tone and mottoConsistently being awesome for your clients
Closing ThoughtsIdentify what your clients needs areListen, observe and then provide a solution ifit’s appropriateCreate human connections based off ofemotionDon’t over promotePeople do business with people they knowAND like - and who they refer toStrive to be that person that someone talksto their SO about because it was AWESOME
Joshua Chasejosh@runlevelmedia.comhttp://joshuachase.meTwitter : Personal - @joshcaza Work@runlevelmedia