Digital Asset Management for eLearning


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As corporate organizations move to more “tribal” learning, there is a huge opportunity for learners to contribute learning assets via mobile devices. This includes geo-tagged images, videos, text, and audio recordings. By allowing learners to contribute and share knowledge there is a sense of ownership and inclusion in the process of knowledge transfer. But how do we organize all these assets, and should they be included in today’s current LMS architecture? Mobile learning asset ingestion goes beyond the capabilities of today’s LMS and begins to take on the characteristics of a digital asset management system. How do we combine a learning asset management system and a learner-driven digital asset management system? How can learners catalog content quickly and efficiently? What is the value proposition by having such a system in place, and what is the cost of implementation?

Participants in this session will learn about creating digital assets from mobile devices, metadata, tagging, and asset search and retrieval for learning purposes. You’ll also discover the cost and benefit of having such a system. You’ll leave knowing in detail what is required for learner content creation and management.

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  • Digital Asset Management for eLearningCopyright 2013 Lodestone Digital, LLC“Camera operator setting up the video camera” is copyright (c) 2009 jsawkins and made available under a Attribution-ShareAlike 2.0 Generic Creative Commons License
  • Josh Cavalier Bio:This is my son James and I after he completed his first summit climb at Kings Mountain, NC on March 9, 2013. BFA – Medical Illustration, Rochester Institute of Technology, 1992Medical Illustrator, Mt. Sinai Hospital, 1992-93eLearning Art Director, Handshaw, 1994-98Lodestone – founded in 1999 – “Lodestone trains trainers to produce eLearning content.” Certified Technical Trainer (CTT+)Adobe Certified Master Instructor2004-2005 DAM Consulting History: Webware  ClearStory  Feedroom  KITDigital
  • To start off I want to introduce you to the main character in this story, and my motivation to do this presentation. Yes, I know – disturbing. I’m sure many of you will skip the salad tonight for dinner, and quite possibly for the next week. Instead of Mr. Opportunity - let’s just call this person “Missed Opportunity”. Missed Opportunity decided to coordinate with his co-workers this candid shot at a Burger King in Mayfield Heights, Ohio during the summer of 2012. What can we learn from this event: Employees have mobile devicesEmployees can create contentEmployees can post media up to a central location on the internetEmployees can use their devices for bad things… or good thingsIn this session, I want to focus on the good things that can come out of Employee Generated Content, and how this will be accomplished. We’ll see Missed Opportunity again later. There’s more to his story.
  • According to Gartner, in 2012 33% of business intelligence functionality was accessed by smartphones and tablets. With 1.2 billion workers worldwide now carrying mobile devices, enabling the mobile workforce has become a key concern at the leading global enterprises. 70% of mobile professionals will conduct their work on personal smart devices by 2018I think the upper management and PR team at Burger King were aware of this before Gartner. This provides a majority of employees the ability to create much more than text, but pictures, audio and video. “A Day with Intel's Tech Food Manager: 11:34 a.m.” is copyright (c) 2012 IntelFreePress and made available under a Attribution-ShareAlike 2.0 Generic Creative Commons License
  • Video is the new text document. Subject matter experts (SMEs) have the ability to create meaningful video content.How is this happening? The cost of video production is way downSmart devices that can record HD video and audioEase of distribution is increasingSpeech-to-Text technology is accelerating Metadata formats like MPEG-7 that allow detailed contextual descriptions“Corporate video with 5D Mark 3 and T2i” is copyright (c) 2012 Dave Dugdale and made available under a Attribution-ShareAlike 2.0 Generic Creative Commons License
  • As the implementation of mobile devices continues to increase in organizations, we are finding unique ways to leverage this technology for training purposes. Social Media for training is still being explored. How are employees creating social media content for training purposes? For text based content with referenced images and video there’s Twitter for Business and Yammer. Does this method of content creation provide the correct context for training, and can we run analytics on this data? Adding media to text based posts is helpful for adding context to the media, but the media itself is not searchable, or usable in a Learning Management System (LMS). “Tweet Up” is copyright (c) 2012 MDGovpics and made available under a Attribution-ShareAlike 2.0 Generic Creative Commons License
  • The term “Big Data” floated around for the past year. Big data is the ability to gather information, store it, run analytics, and most importantly – generate an action plan form that data based upon business, or organizational goals. Once you turn on this incredible flow of media production – how do you control it? “Faucet Fountain” is copyright (c) 2012 Daniel Parks and made available under a Attribution-ShareAlike 2.0 Generic Creative Commons License
  • One way to describe eLearning content is as a digital asset and/or Learning Object (LO). Typically, individual forms of media have been embedded in compound documents like PowerPoint, Captivate, Storyline, Presenter, and other authoring tools. A digital asset can be one of the following:TextGraphicsAudioSound effectsVoiceoversVideo clipsAnimationsTemplates and AICC/SCORM shellsMaster production files“An evening playing 'smartphone' pub quiz with the exetertwitterati! ” is copyright (c) 2011 Phil Campbell and made available under a Attribution-ShareAlike 2.0 Generic Creative Commons License
  • Why Digital Asset Management?There is a correlation between marketing and eLearning. Typical industries concerned with DAM are publishers, broadcasters, advertising (creative) agencies, and other media companies, which manage vast collections of media files. Additionally, large enterprises in any industry whose corporate communications departments manage sizeable collections of image or multimedia files are also concerned with DAM. What does a Digital Asset Management system do?Digital Asset Management tools give you these functions:• Organize• Manipulate• Search• Verify Integrity • Delivery and Distribution• Security• Back UpDAM Stores information via: a) An Asset Repositoryb) A Media CatalogueWhy use a DAM?• Digital Supply Chain Asset Management – Media Assets that are being distributed via shared networks for monetization. • Brand Asset Management Systems – Asset reuse within the enterprise. • Library Asset Management Systems – Storage and retrieval of historical assets that change infrequently. • Production Asset Management Systems – Used in a production workflow. This could be versioning and usage rights for stock photography.
  • Other technologies have also served as both a means and a direction for content management strategies. In addition to Learning Content Management Systems (LCMSs), digital assets can be stored in:Databases Compound documents – Word, PowerPoint, Flash, etc. Content management systemsCollaborative development systemsMost of the features that we want in a DAM system are lost by these methods of ingestion, storage and retrieval.
  • ExampleThese pictures were taken by the UK Hospital Staff with their digital cameras by the request of the eLearning department.  Why have employees take pictures?The idea being it makes it more meaningful for the learner, plus we adhere to copyright guidelines.  Note there are no facial pictures of patients, and the armband is a mock-up.  We protect personal information in accordance to HIPAA. This is critical. The pink top test tube contains anticoagulant for blood analysis.  Empty bag has been used for transfusion.  Iv site show actual transfusion taking place.  And arm band is essential to make sure the right person get the correct treatment.  These images were incorporated into one of our online WBTs pertaining to Blood Administration.  2,500 learners are required to take this course.  Images provided by:  Mark Schneider, M.Ed, Doctoral CandidateInstructional Systems DesignerUniversity of Kentucky HealthCare Enterprise LearningCopyright 2012 UK Healthcare.
  • Employee Generated Content /Digital Asset Management Workflow:Employee creates content from mobile (image, audio, video)That media file contains information about itself (metadata)The employee adds additional context to the asset by tagging The image is transferred via mobile application and Tin Can (Experience API)The original asset is destroyed on employees device (Security and Governance)The asset is ingested into the DAM and is also referenced by a LRS (Learning Record Store)Report, retrieve, and post via social channels“EGC DAM Workflow” Copyright 2013, Josh Cavalier All Rights Reserved
  • Well, hello there “Missed Opportunity” you’re back! I see that you are still employed – I guess that picture has yet to be posted online.In a moment “Missed Opportunity” is going to help us understand Metadata and why it’s so important.
  • Structural metadata, the design and specification of data structures, cannot be about the data because, at design time, the application contains no data. In this case the correct description would be "data about the containers of data". Descriptive metadata, on the other hand, is about individual instances of application data, the data content. In this case, a useful description would be "data about data content" or "content about content“.Categories of Metadata: User Generated Metadata (title, description, ..)Automatic Generated Metadata (EXIF) Technical Metadata (file analysis by FFMPEG) Social Metadata Video Annotation Project (comments, tags..)
  • So… now we know about metadata let’s find out more about “Missed Opportunity” EXIF DATAThis picture was uploaded anonymously on 4chan, proclaiming, “This is the lettuce you eat at Burger King.”These Burger King employees might be good at balancing themselves on buckets of vegetation, but they’re not very good at removing EXIF data from their photos. The users of 4chan were quick to notice, and the lettuce-stepper was fired they very next day.The original post went live on July 16 at 11:38 p.m.At 11:47 p.m., another 4chan user noted that the photo’s Exif data pointed to Mayfield Heights, Ohio.At 11:50 p.m., just 12 minutes later, someone posted the address of the Burger King branch in which the lettuce-stepping occurred, wishing the OP a happy unemployment.At 11:55 p.m., someone contacted the news.At 11:58 p.m., someone posted the link to Burger King’s Tell Us About Us form, with the photo attached.Things happen fast these days on the web.
  • MetaData Exercise: This exercise is to illustrate the power of metadata and to show how it is important to add context to the content. Everyone pull out their smartphone or tablet. One the count of three... I want everyone to take a picture at the same time. You can take a picture of a friend, or a friend taking a picture of a friend taking a picture of a friend. Ready... One, two, three. We have now captured a moment in time. If subject matter experts need to convey this information  - it must be placed in a central location. So let’s push these files up. The next step is optional. I would like everyone to email that photo to the following address: pho18380@dropevent.comThis one moment in time is now going to be aggregated by you, but what is the value? What can we take away from this exercise? On everyone of those pictures you just pushed out is something called metadata. This is the data about data. Metadata is very powerful.
  • The MPEG-7 provides a rich set of standardized tools to describe multimedia content for human users and automatic systems that process audiovisual information. MPEG-7 offers a comprehensive set of metadata elements and their structure and relationships that are defined by the standard in the form of Descriptors and Description Schemes to create descriptions, which forms the basis for applications enabling the needed effective and efficient access to multimedia content.Source: ©, All Rights Reserved “Editing TITAN TERROR” is copyright (c) 2012 WCN/24/7 and made available under a Attribution-ShareAlike 2.0 Generic Creative Commons License
  • Taxonomy has been called "the world's oldest profession",and naming and classifying our surroundings has likely been taking place as long as mankind has been able to communicate. Historical records show that informally classifying organisms took place at least back to the days of Aristotle (Greece, 384-322 BC),who was the first to begin to classify all living thingsPeople found out it was important to know the names of poisonous and edible plants and animals in order to communicate this information to other members of the family or group. Taxonomies (or more correctly, any controlled vocabularies) enable the consistent application of descriptive metadata. DAM software supports the inclusion of controlled vocabularies, but the tools to and especially the know-how to build the best controlled vocabularies/taxonomies is often lacking. Meanwhile, standard text search does not work on the non-text content that is typical of digital assets, so tagging and controlled vocabularies are all the more important.Taxonomies have various applications.Typically, they are: External -- to allow customers or clients to search for content published Internal – Allowing users to find content, or perform reporting functions. DAM taxonomies often needs to take into consideration more varied users of the content. Taxonomy is where you need to store that object. Examples:RestaurantKitchenPantryWalk In RefrigeratorBarCoolerShelfIce BinWorkOfficeBookshelfDeskDrawerLunch RoomMicrowaveTableIn regards to learning, this can be classifications based upon bodies of knowledge, or specifically job function. Images “Plants Collage” and “Aristotle” acquired from Wikimedia Commons
  • Let’s take a look at some hypothetical examples: Dangerous situation (Capture images)A learning event occurs (Shoot video)A great idea comes out of a meeting (Audio recording)What are some challenges: Wrong information with no checks and balancesToo much informationInformation conflicts with other informationBad production valuesStoring, retrieving and editing if neededDigital Asset Management Systems all ready incorporate business transactions and can be modified to adjust to training needs. Examples:Manager Records a Training MomentA manager notices an employee using best practices when operating equipment. This best practice can be recorded and uploaded to the DAM. Confidential Review of QualityAn employee takes a video of a defect in a manufacturing facility. Only the plant manager is allowed to se this video, and it cannot be distributed. Also, the video id flagged on the users phone do that it is destroyed after the asset has been transferred. SME Reviews of eLearningThe Subject Matter Expert can review courses and record themselves and/or the screen and place the review back up to the DAM. This review can then be accessed by team members and is accessible and searchable. Way better than a redlined printout! “Worker in bottle factory, 2000” is copyright (c) 2000 Seattle Municipal Archives and made available under a Attribution-ShareAlike 2.0 Generic Creative Commons License
  • SecurityIf left unmanaged, EGC can lead to loss of control, impact your network availability, and cause data loss. You need the right network access strategies and policies in place to secure your environment.Governance & ComplianceEGC could violate rules, regulations, trust, intellectual property and other critical business obligations.Mobile Device ManagementEGC requires managing your growing workforce expectations around mobility and content creation. Your employees use many devices and they expect to use any device or application anytime, anywhere.“Padlock” is copyright (c) 2011 zimpenfish and made available under a Attribution-ShareAlike 2.0 Generic Creative Commons License
  • How are we going to report this information? How will it be analyzed?Will employee content creation ever be a part of an LMS. I seriously doubt it. This way I see this happening is by the Digital Asset Management vendors creating a LRS (Learning Records Store) using the Experience API. If you are not familiar with the Experience API – it allows learning events to happen outside of the LMS. The Experience API is made up of statements that let a Learning Records Store know what you are doing. It contain and Actor, Verb, Object, Results, and Context. Here's’ an example: “Doug shoots video successfully with an Apple iPhone 4S”The most intriguing part of this is the last section which in the Experience API is the context. This is where I see metadata being implemented during asset ingestion. “Google Analytics Hacks” is copyright (c) 2009 Search Engine People Blog and made available under a Attribution-ShareAlike 2.0 Generic Creative Commons License
  • Video Analytics YouTube example: Let’s take a look at a video and how retention is maintained. Look at the drop off rate after the Learning Objectives have been observed. Commercial Example: MediaPlatform Announces Enterprise Mobile Video Uploading
  • OpenYouTubeFlickrInstagramViddyCommercialWidenExtensisOpenText Knowledge ManagementMedia ValetNorth Plains
  • source, based on Drupal. product with emphasis on video EGC.mediaplatform.comCommercial product with a solution called PrimeTime. Systems are currently being built, but there is a disconnect with Learning Record Stores. Take a look at what our empowerment has generated – TinCan or the Experience API allows for things to happen outside of the LMS. This is the same thing that needs to happen for Digital Assets. Extensions, or new systems need to be created to not only allow users, and subject matter experts to create this content, but give them a way to add context to it – so that it can be searched, reused, reported, and actions to occur.
  • Once these systems are in place to allow EDC, the next progression of eLearning analytics could include: Learning GraphReputationKnowledge Metrics
  • Don’t let this be a “Missed Opportunity”!Stay in touch: Josh
  • Digital Asset Management for eLearning

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