<ul><ul><li>Ulrich Schnauss </li></ul></ul><ul><ul><li>“ As If You've Never Been Away” </li></ul></ul><ul><ul><li>Far Away...
Shut-UP and grind Agency Carrie. Cim. Joshua.
 
 
 
 
 
 
 
 
 
 
The 2009 Honda Metropolitan Brand Identity: For auto buyers, Honda is the car that runs forever. The one that is always re...
The Honda Metropolitan  Our brand personality is multi-faceted, curious, and inquisitive.  We are responsible, we are toug...
The Honda Metropolitan It’s our belief  that life is a great adventure,  full of opportunities  to discover great mystery.
Our Opportunity <ul><li>Bring awareness to an alternative way to get around in metropolitan areas. </li></ul><ul><li>An al...
Biggest Competitor <ul><li>The Metro’s biggest competition is the Vespa. </li></ul><ul><li>It is now the brand synonymous ...
Why we are advertising We’re advertising the Metro as, thee fun, inexpensive mode of  transportation, so cool, and lustrou...
Target audience <ul><li>They are familiar with the Honda brand, and may have even driven/owned one. </li></ul><ul><li>The ...
Meet Our Target
Continued… <ul><li>She still loves her ‘girls nights out’ but makes sure she always sets time for herself as well. </li></...
Continued… <ul><li>Adventurous (20-30yrs): </li></ul><ul><li>Matt is a carefree spirit who finds himself daydreaming about...
What they think They like to get around, uses different forms of transportation daily. The scooter hasn’t  appealed enough...
Our Proposition is… The Honda metropolitan is an extension of the adventure within you,  making the destination secondary ...
 
Tonality The tonality will be   fun ,  young   and   exciting .
Execution t Approach must be fresh and never seen before. We want are ads to catch people in the moment as they wish for b...
The team will be creating a guerilla advertisement. Job Description:
Shut-UP and grind Agency Carrie. Cim. Joshua.
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Honda Creative Brief

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A ppt presentation of our groups creative brief in an advertising class.

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Carrie Barber
Cim Efraimsson
Joshua Smith

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Honda Creative Brief

  1. 1. <ul><ul><li>Ulrich Schnauss </li></ul></ul><ul><ul><li>“ As If You've Never Been Away” </li></ul></ul><ul><ul><li>Far Away Trains Passing by </li></ul></ul>Song by:
  2. 2. Shut-UP and grind Agency Carrie. Cim. Joshua.
  3. 13. The 2009 Honda Metropolitan Brand Identity: For auto buyers, Honda is the car that runs forever. The one that is always reliable.
  4. 14. The Honda Metropolitan Our brand personality is multi-faceted, curious, and inquisitive. We are responsible, we are tough, and we can be counted on. We have a ton of interests in a wide array of areas in life.
  5. 15. The Honda Metropolitan It’s our belief that life is a great adventure, full of opportunities to discover great mystery.
  6. 16. Our Opportunity <ul><li>Bring awareness to an alternative way to get around in metropolitan areas. </li></ul><ul><li>An alternative that’s fun and stylish and can </li></ul><ul><li>be fine-tuned to your life and to your liking. </li></ul>
  7. 17. Biggest Competitor <ul><li>The Metro’s biggest competition is the Vespa. </li></ul><ul><li>It is now the brand synonymous with scooters </li></ul><ul><li>Prices range from $3,500 to $8,000. </li></ul>
  8. 18. Why we are advertising We’re advertising the Metro as, thee fun, inexpensive mode of transportation, so cool, and lustrously retro, even, one ride mesmerizes people to they’re purchasing knees.
  9. 19. Target audience <ul><li>They are familiar with the Honda brand, and may have even driven/owned one. </li></ul><ul><li>The target owns both a car and a bicycle already, enjoying the idea of multiple forms of transportation to choose from. </li></ul><ul><li>These spontaneous people make a conscious effort to avoid falling into routine. </li></ul><ul><li>Spirited professionals, between the ages of 20-30yo, living in metropolitan regions. </li></ul>
  10. 20. Meet Our Target
  11. 21. Continued… <ul><li>She still loves her ‘girls nights out’ but makes sure she always sets time for herself as well. </li></ul><ul><li>Friends like Kelly’s good company and her great sense of humor. </li></ul><ul><li>She loves movies and goes to the theatre a few times a month. </li></ul><ul><li>Kelly reads all the gossip magazines, and books she finds on the best seller list. </li></ul><ul><li>Spirit(20-35yrs) </li></ul><ul><li>Kelly has been single for the past 2 years. </li></ul><ul><li>She’s strong, confident and has attitude. </li></ul><ul><li>Kelly works in communications, and, for her, work is about having fun making connections. </li></ul>
  12. 22. Continued… <ul><li>Adventurous (20-30yrs): </li></ul><ul><li>Matt is a carefree spirit who finds himself daydreaming about the possibilities the future holds. </li></ul><ul><li>His friends describe him as a real character. </li></ul><ul><li>He loves music and he loves it LOUD. </li></ul><ul><li>For Matt it’s all about on-line chat rooms, the newest mobile phone, I-pod and photography. </li></ul>
  13. 23. What they think They like to get around, uses different forms of transportation daily. The scooter hasn’t appealed enough to create any want or need to go out and buy one. The state of the economy worsens, gasoline is getting very expensive and unpredictably prices. They are aware of, and have faith in, the dependable products made by Honda. They think options are spontaneous, and that’s a good thing.
  14. 24. Our Proposition is… The Honda metropolitan is an extension of the adventure within you, making the destination secondary to the experience of the ride. And They Will Believe It Because: <ul><li>There are many good reasons why to buy…. </li></ul><ul><li>Only 75 mpg, the Metro puts a significant decrease on any person’s gasoline purchases. </li></ul><ul><li>The metropolitan regions’ traffic never is moving very fast. You will, with a metro, maneuvering easily in-and-out of congested areas. </li></ul>
  15. 26. Tonality The tonality will be fun , young and exciting .
  16. 27. Execution t Approach must be fresh and never seen before. We want are ads to catch people in the moment as they wish for better ways of getting around. We want the ad campaign to be a direct focus on the environment around the scooter. It’s the ride that is exhilarating.
  17. 28. The team will be creating a guerilla advertisement. Job Description:
  18. 29. Shut-UP and grind Agency Carrie. Cim. Joshua.

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