Study on Economic Assessment for Improving eAccessibility Services and Products Jose Angel Martinez Usero Project Coordina...
<ul><li>Background </li></ul><ul><li>Objective  </li></ul><ul><li>Mainstream ICT to be covered </li></ul><ul><li>Consortiu...
<ul><li>People with disabilities are still not fully enjoying its benefits and opportunities provided by ICT </li></ul><ul...
<ul><li>To contribute to the improvement of the accessibility of mainstream ICT by providing useful information on costs a...
<ul><li>The objective of this study is twofold:  </li></ul><ul><li>At  micro-level  of analysis: </li></ul><ul><ul><li>Tar...
Mainstream ICT to be covered Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Our pr...
Consortium Study on Economic Assessment for Improving eAccessibility Services and Product Subcontractor: The Blanck Group
Study approach Study on Economic Assessment for Improving eAccessibility Services and Product
Empirical evidences on costs and benefits (1/3).  Secondary sources already identified Study on Economic Assessment for Im...
Empirical evidences on costs and benefits (2/3).  Secondary sources already identified in the proposal: statistics and dat...
Empirical evidences on costs and benefits (3/3).  Case studies Study on Economic Assessment for Improving eAccessibility S...
Key aspects or impacts (1/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Benefi...
Key aspects or impacts (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Benefi...
Parameters Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Quantitative or qualitat...
Causal Loop Diagram (1/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Linking a...
Causal Loop Diagram (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product
Business Case tool (1/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Tool for e...
Business Case tool (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product
Estimation and extrapolation Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>COSTS ...
Recommendations (1/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Legislative a...
Recommendations (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Recommendatio...
Recommendations (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product
Thanks for your attention Jose Angel Martínez Usero [email_address] Join us!!!! http:// www.epractice.eu/community/eaccess...
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Economic assessment for improving eaccessibility services and products

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The “Study on economic assessment for improving eAccessibility services and products” general objective is twofold: to produce specific micro-level evidence and practical tools that support decision makers of firms and public sector organisations in their assessment of their investments in eAccessibility, and to generate aggregate figures and recommendations that provide policy makers with a view on the order of magnitude of potential benefits and costs for the economy and society as a whole, as well as the mechanisms to boost them.

This study aims to contribute to the improvement of the accessibility of mainstream ICT by providing useful information on costs and benefits of eAccessibility to the different stakeholders, including empirical evidence, analytically/theoretically elaborated instruments and data, and recommendations for improvement.

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Economic assessment for improving eaccessibility services and products

  1. 1. Study on Economic Assessment for Improving eAccessibility Services and Products Jose Angel Martinez Usero Project Coordinator Meeting on e-accessibility studies, 16 April 2010
  2. 2. <ul><li>Background </li></ul><ul><li>Objective </li></ul><ul><li>Mainstream ICT to be covered </li></ul><ul><li>Consortium </li></ul><ul><li>Study approach </li></ul><ul><li>Outcomes </li></ul><ul><ul><li>Empirical evidences on costs and benefits </li></ul></ul><ul><ul><li>Key aspects or impacts </li></ul></ul><ul><ul><li>Parameters </li></ul></ul><ul><ul><li>Causal Loop Diagram </li></ul></ul><ul><ul><li>Business Case tool </li></ul></ul><ul><ul><li>Estimation and extrapolation </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul>Index Study on Economic Assessment for Improving eAccessibility Services and Product
  3. 3. <ul><li>People with disabilities are still not fully enjoying its benefits and opportunities provided by ICT </li></ul><ul><li>MeAC studies shows that eAccessibility in Europe is still low </li></ul><ul><li>Not a niche market, up to 70 million individuals: </li></ul><ul><ul><li>Market opportunity </li></ul></ul><ul><ul><li>Increment of disable workers productivity </li></ul></ul><ul><li>Need of robust evidence on cost/benefits and on macro impact </li></ul>Background Study on Economic Assessment for Improving eAccessibility Services and Product
  4. 4. <ul><li>To contribute to the improvement of the accessibility of mainstream ICT by providing useful information on costs and benefits of eAccessibility, including: </li></ul><ul><ul><li>Empirical evidence </li></ul></ul><ul><ul><li>Analytically/theoretically elaborated tools and data </li></ul></ul><ul><ul><li>Recommendations for improvement. </li></ul></ul>Objective (1/2) Study on Economic Assessment for Improving eAccessibility Services and Product
  5. 5. <ul><li>The objective of this study is twofold: </li></ul><ul><li>At micro-level of analysis: </li></ul><ul><ul><li>Target : Managers of firms and public sector organisations </li></ul></ul><ul><ul><li>Objective : Provide evidence and a practical tool supporting investment decisions in eAccessibility </li></ul></ul><ul><li>At macro-level of analysis: </li></ul><ul><ul><li>Target : Policy makers </li></ul></ul><ul><ul><li>Objective : Provide a view of the magnitude of potential benefits and costs for the economy and society as a whole </li></ul></ul>Objective (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product
  6. 6. Mainstream ICT to be covered Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Our primary focus will be on Web accessibility </li></ul><ul><li>In Digital TV, ATMs and self-service terminals we may attempt: </li></ul><ul><ul><ul><li>Identification of general issues </li></ul></ul></ul><ul><ul><ul><li>Elaboration of a casual model of impacts in terms of cost and benefits </li></ul></ul></ul><ul><ul><ul><li>List of costs and benefits to be included in the business case </li></ul></ul></ul><ul><ul><ul><li>Provide recommendations </li></ul></ul></ul>
  7. 7. Consortium Study on Economic Assessment for Improving eAccessibility Services and Product Subcontractor: The Blanck Group
  8. 8. Study approach Study on Economic Assessment for Improving eAccessibility Services and Product
  9. 9. Empirical evidences on costs and benefits (1/3). Secondary sources already identified Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>E.g. of articles, reports, books already identified sources of information in the web field </li></ul>
  10. 10. Empirical evidences on costs and benefits (2/3). Secondary sources already identified in the proposal: statistics and dataset for estimations Study on Economic Assessment for Improving eAccessibility Services and Product
  11. 11. Empirical evidences on costs and benefits (3/3). Case studies Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Some potential examples already identified: </li></ul><ul><ul><li>Virtual position LTD </li></ul></ul><ul><ul><li>HM Revenue & Customs </li></ul></ul><ul><ul><li>The Tesco Case </li></ul></ul><ul><ul><li>The British Museum </li></ul></ul><ul><ul><li>La Caixa </li></ul></ul><ul><ul><li>Businesslink.gov.uk </li></ul></ul>
  12. 12. Key aspects or impacts (1/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Benefits: users’ level. The potential benefits here are the following: </li></ul><ul><ul><li>Increase in Health utility (QALY) </li></ul></ul><ul><ul><li>Increase in autonomy leading to reduced costs of assistance; </li></ul></ul><ul><ul><li>Increase in employability; </li></ul></ul><ul><ul><li>Increase in wages (reflecting productivity); </li></ul></ul><ul><ul><li>Increase in access to welfare benefits; </li></ul></ul><ul><ul><li>Increase in consumer welfare; </li></ul></ul>
  13. 13. Key aspects or impacts (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Benefits: organisational level: </li></ul><ul><ul><li>Improvement in social responsibility and image; </li></ul></ul><ul><ul><li>Compliance with legislation and avoidance of lawsuits </li></ul></ul><ul><ul><li>Increase in external audience (increased online sales) </li></ul></ul><ul><ul><li>Increase in usage of internal ICT applications (employees’ productivity) </li></ul></ul><ul><ul><li>More efficient recruitment process; </li></ul></ul><ul><ul><li>Efficiency gains from online transactions </li></ul></ul><ul><ul><li>Technical improvements (reduced site development and maintenance time; reduced server load) </li></ul></ul><ul><li>Costs (only organisational level). </li></ul><ul><ul><li>Broadly-defined costs of redesigning existing sites or applications </li></ul></ul><ul><ul><li>Additional (if any) costs of building an accessible Web site/application from scratch compared to a non-accessible one </li></ul></ul><ul><ul><li>Extra costs of technical maintenance </li></ul></ul><ul><ul><li>Extra cost of Governance </li></ul></ul>
  14. 14. Parameters Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Quantitative or qualitative measurement of key aspect or impacts is highly dependent on a set of parameters: </li></ul>
  15. 15. Causal Loop Diagram (1/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Linking a cause to an effect and assigning to such relation a value </li></ul><ul><li>The CLD identifies: </li></ul><ul><ul><li>The causal links between the key aspects </li></ul></ul><ul><ul><li>Unintended effects signalling the possible presence of a counteracting loop </li></ul></ul><ul><ul><li>Lag times between the cause and the effect </li></ul></ul>
  16. 16. Causal Loop Diagram (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product
  17. 17. Business Case tool (1/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Tool for ex ante evaluation in support of the decision to invest in Web accessibility </li></ul><ul><li>It will consider: </li></ul><ul><ul><li>4 different groups of metrics, each one containing several sub-indicators </li></ul></ul><ul><ul><li>Not only the monetary analysis of costs and benefits </li></ul></ul><ul><li>Our approach will be robust but flexible enough </li></ul>
  18. 18. Business Case tool (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product
  19. 19. Estimation and extrapolation Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>COSTS </li></ul><ul><ul><li>Extra costs for redesign </li></ul></ul><ul><ul><li>Extra costs for design from scratch </li></ul></ul><ul><ul><li>Extra costs of technical maintenance </li></ul></ul><ul><ul><li>Extra cost of Governance: ( We may attempt ) </li></ul></ul><ul><li>BENEFITS </li></ul><ul><ul><li>Social responsibility and image (Intangible, self assessment) </li></ul></ul><ul><ul><li>Compliance with legislation (Intangible, self-assessment) </li></ul></ul><ul><ul><li>External audience reach and sales (quantifiable / monetisable) </li></ul></ul><ul><ul><li>Productivity (internal IT application) ( monetisable); </li></ul></ul><ul><ul><li>Efficiency gains from servicing/interacting online with customers/suppliers (monetisable) </li></ul></ul><ul><ul><li>More efficient recruitment process; (quantifiable, but difficult) </li></ul></ul><ul><ul><li>Technical improvements (reduced site development and maintenance time; reduced server load) (quantifiable but difficult) </li></ul></ul>
  20. 20. Recommendations (1/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Legislative and non-legislative recommendations building on 0066 outcomes in the fields: </li></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>Digital TV </li></ul></ul><ul><ul><li>ATMs, vending machines, virtual kiosks & public announcement systems (visual, audio) </li></ul></ul><ul><li>Technical recommendations </li></ul><ul><li>Business model recommendations </li></ul><ul><li>Economic recommendations </li></ul>
  21. 21. Recommendations (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product <ul><li>Recommendations focusing on the same twelve countries of 0066: </li></ul><ul><ul><li>United Kingdom, Ireland, Sweden, Spain, Denmark, Italy, Germany, Hungary, Portugal, France, Netherlands and Czech Republic </li></ul></ul><ul><li>Recommendations at European level. </li></ul>
  22. 22. Recommendations (2/2) Study on Economic Assessment for Improving eAccessibility Services and Product
  23. 23. Thanks for your attention Jose Angel Martínez Usero [email_address] Join us!!!! http:// www.epractice.eu/community/eaccessibility

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