New seo

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SSOM – Social Search Optimized Marketing. Okay, so the title needs work....
The steps:
1. Technical SEO – Define and resolve technical issues with the site, such as:
• Canonical
• 4xx and 5xx errors
• 3xx codes
• Duplicate content
• Broken links
• Slow site performance
• Non-indexation of URLs
2. Key Terms/Competitors Analysis – Analyze and define competitors / relevant key terms
3. On page SEO – Define and resolve on page issues, such as:
• Empty page titles/meta tags
• Relevance of site content
• Quality of site content
4. Content Development – Define targeted, relevant content strategies
• Develop quality, targeted, relevant content
• Develop company-based content creation guidelines, which include:
• How titles will be written (for SERPs and on page)
• How meta data will be handled
• A set of foundational topics
• A set of secondary topics
• A set of tertiary topics
• How bios will be written
• How URLs will be handled. Examples:
• Short
• Stop words stripped
• Hyphens, underscores or pluses, etc. as word separators
5. Digital Asset Guidelines – Define how the company will deal with digital assets, such as:
• Set up guidelines/checklist to handle PDFs, such as filling in document properties
• Set up guidelines/checklist for other types of documents, such as Excel files
• Set up guidelines for optimizing videos for upload and hosting on YouTube or other video sites
6. Link Building Strategies – Define how link building programs will be handled
• Develop link building guidelines, including:
• Type and quality of potential linking sites (for outreach linking)

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New seo

  1. 1. New SEO <br />>> Jose princely<br />(Social Media Optimizer)<br />
  2. 2. SSOM – Social Search Optimized Marketing. <br />
  3. 3. 6 Steps<br /><ul><li>Technical SEO
  4. 4. Key Terms/Competitors Analysis
  5. 5. On page SEO
  6. 6. Content Development
  7. 7. Digital Asset Guidelines
  8. 8. Link Building Strategies </li></li></ul><li>1.Technical SEO <br /> Define and resolve technical issues with the site, such as:<br />Canonical<br />4xx and 5xx errors<br />3xx codes<br />Duplicate content<br />Broken links<br />Slow site performance<br />Non-indexation of URLs<br />
  9. 9. 2.Key Terms/Competitors Analysis <br />Analyze and define competitors / relevant key terms <br />
  10. 10. 3. On page SEO<br />Empty page titles/meta tags<br />Relevance of site content<br />Quality of site content<br />
  11. 11. 4.Content Development<br />Develop quality, targeted, relevant content<br />Develop company-based content creation guidelines, which include:<br />How titles will be written (for SERPs and on page)<br />How meta data will be handled<br />A set of foundational topics<br />A set of secondary topics<br />A set of tertiary topics<br />How bios will be written<br />How URLs will be handled. Examples:<br />Short<br />Stop words stripped<br />Hyphens, underscores or pluses, etc. as word separators<br />
  12. 12. 5. Digital Asset Guidelines<br />Set up guidelines/checklist to handle PDFs, such as filling in document properties<br />Set up guidelines/checklist for other types of documents, such as Excel files<br />Set up guidelines for optimizing videos for upload and hosting on YouTube or other video sites<br />
  13. 13. 6. Link Building Strategies<br /> Develop link building guidelines, including:<br />Type and quality of potential linking sites (for outreach linking)<br />For more SEO tips visit http://blog.egrovesys.com/<br />

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