Understanding Schema.org for SEO, VSEO


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http://tier10lab.com/2012/02/24/understanding-schema-org-for-seo-vseo/ - Schema.org’s collection of schemas (html tags that web masters use to markup their pages in ways recognized by major search engines) is an easy and relatively quick way to improve your SERP CRT (Search-Engine-Result-Page Click-Through-Rate.) [...]

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Understanding Schema.org for SEO, VSEO

  1. 1.  Understanding Schema.org for SEO, VSEOhttp://tier10lab.com/2012/02/24/understanding-schema-org-for-seo-vseo/February 24, 2012By Joseph OleshIts name alone, "Schema.org," is enough to scare most bloggers and social media pros right back to theirWYSIWYG editors. However, this collection of schemas (html tags that web masters use to markup theirpages in ways recognized by major search engines) is an easy and relatively quick way to improve yourSERP CRT (Search-Engine-Result-Page Click-Through-Rate.) The launching of video support forSchema.org was the inspiration for this blog post.Rest assured, time invested in this Microdata vocabulary will be worth every minute. Schema.org is agame-changer for search engine optimization (SEO), video search engine optimization (VSEO), and mostany other online visibility attribute that exists today. Its one thing to work your brand onto "Page One"; itsan entirely more valuable thing to have that link on page one gain a click that sends the user to yourchosen landing page. This markup enables search engines to understand the information on your webpages and then provide richer search results. Schema.org is also the product of a Google, Microsoft,Yandex and Yahoo! collaboration, meaning its relevant, consistent and here to stay.Schema.org is a Microdata vocabulary, not a markup language in and of itself. This means theSchema.org properties can be inserted while marking up content for any given web page. See examplebelow:  
  2. 2. Original HTML:With Microdata:  
  3. 3. This is how search results appear when using the Schema.org vocabulary as rich snippets:Image Source: SEOmozTo apply this vocabulary, use the list at http://schema.org/docs/full.html.One example is attached below for "Thing," the most generic type of item. The set table lists the property,expected type and description of each.  
  4. 4. My favorite use of Schema.org is in video markups. The schema.org data is now the recommended wayto describe videos across Google, Bing and Yahoo! To apply, simply define an interscope, an itemtype="http://schema.org/VideoObject", and set the name, description and thumbnail URL properties.Then, apply your video embedURL or contentURL and youre off and running! (The Schema.org video willnot effect your video site maps or mRSS feed you might already be using.)The video at the bottom of this post uses the Schema.org video markup.There is so much more to Schema.org than the 1% covered in this post. Employing Schema.org into yourmarkup language will greatly enhance your online visibility by creating content that machines (searchengines) can understand. For more detail on schemas and functionality, see: http://schema.org.Schema.org is not widely used at this time, though it is unanimously adopted by major search engines.Understanding its functionality can make the difference when competing for page one in your particularindustry. Microdata video embeds, as seen below, is one of many examples to proactively take the leadand increase your brands online standing.Video: Brian Benstock, VP and General Manager, Paragon Honda andParagon AcuraBrian Benstock is one of the nations leading automotive executives. We chose this video as an exampleof how to embed video to a public website with Schema.org markup.As always, feel free to submit questions to the comment http://www.Tier10Lab.comsection below or tweet me at @josepholesh. http://www.twitter.com/Tier10Lab http://www.facebook.com/Tier10Marketing http://www.Tier10Marketing.com