Nm2216 presentation 2010 w15 (The Servings Challenge)


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  • Should we out a pic of our billboard?
  • To provide practical solution for the 2+2 guideline: -Showing examples of the exact serving sizes of fruits and veggie in game instruction -Let students to learn what form and where can they find the right servings in their surrounding?
  • Nm2216 presentation 2010 w15 (The Servings Challenge)

    1. 1. The Servings Challenge<br />W1(5) <br />Chen Jiaxing U083179R<br />Ho Kah Kee, Josephine U093450M<br />Quak Chen Puay Tricia U087644M<br />Teo Meijun U092057H<br />
    2. 2. Overview and Rationale<br />An interactive touch-screen billboard to enhance the awareness of 2+2 guideline among targeted tertiary students via collaborative and heuristic gameplay.<br /><ul><li>Few tertiary students are aware of the 2+2 guideline, and those who know don't practise it.
    3. 3. Objectives:
    4. 4. To increase awareness of 2+2 guideline
    5. 5. To inform target users of the right servings</li></li></ul><li>Problem Statement: People<br />Targeted user group: Tertiary students age between 16-25 years old<br />Tech-savvy <br />Experience busy lifestyles<br />Main mode of transport- Bus and train<br />Perceive themselves as at an age when they are at their optimal health<br />Highly apathetic to saturated educational/advertising messages<br />
    6. 6. Problem Statement: Activities<br />Targeted activity: The awareness of 2+2 guideline<br />Busy lifestyles<br />School commitments<br /> Constantly on-the-go: significant amount <br /> of time spent waiting and commuting <br /> via public transport<br /> Possible ineffective reach of 2+2 guideline presented online due to:<br />Multi-tasking, diverted attention<br />Clutter of messages<br /> Aware of the 2+2 guideline but not practicing it – may be unaware of the exact serving size<br />
    7. 7. Problem Statement: Context<br />Targeted context: Prominent bus stops at tertiary institutions<br />Students have free time to spare at bus stops – able to obtain their focused attention<br />Social:<br />Lack of opportunity to discuss and talk about eating healthy<br />Coping with school work and widening of one’s social circle takes priority over building one’s health<br />
    8. 8. Proposed Solution<br />To develop and implement interactive touch-screen billboards at prominent tertiary institutions bus stops for collaborative gameplay<br />
    9. 9. Proposed Solution<br /><ul><li>Proposed game: to locate any two servings of fruits and vegetables each in a maze of food images as instructed, within 45 seconds
    10. 10. To provide practical solutions for the 2+2 guideline
    11. 11. Messages regarding 2+2 guideline will be reinforced throughout
    12. 12. Recognition of high scorers through their photo uploads</li></li></ul><li>Proposed Solution: Technology<br />Technology and Feasibility<br /><ul><li>Multi-touch screen display
    13. 13. Eg. Nokia N95 Interactive Bus Stop Ad
    14. 14. Web camera- To capture pictures of players for scoreboard
    15. 15. Eg. Mario Kart Arcade GP</li></li></ul><li>Strengths of Solution<br />Interactive billboard for gameplay is relatively new in Singapore – may entice interests of the tech-savvy target users<br />Emphasis on 2 servings of fruits and 2 servings of vegetables guidelines throughout gameplay may promote offline reflection<br />Real images of the estimated right servings of fruits and vegetables may act as considerations and references for users<br />Extensive database of serving combinations to sustain interest of users    <br />
    16. 16. Strengths of Solution<br />Prominent bus stops at tertiary institutions – effective location in promoting engagement with interactive platform due to waiting time<br />Outdoor interactive platform enhances users motivation and performance through audience’s spectatorship<br />Visual scoreboards promote user’s motivation and viral effects<br />
    17. 17. Iteration from Prototyping<br /><ul><li>Information prior game instructions
    18. 18. Avoid confusion
    19. 19. Screen-saver with demo of the game
    20. 20. Some parts appear too sudden and caught users unaware
    21. 21. Included countdown timer to prompt and prepare user</li></li></ul><li>Critique of Solution<br /><ul><li>Difficulty to achieve good analysis of the actual servings of fruits and vegetables in the dishes
    22. 22. Pictures may not be sufficient for the players to make good judgement of servings of fruits and vegetables proposed
    23. 23. Pictures presented in the game may not correspond to the actual serving sizes of dishes purchased from food courts/canteens
    24. 24. Messages may not be taken seriously due to nature of the game</li></li></ul><li>References<br />Suhonen, K., Vaataja, H., Virtanen, T., & Raisamo, R. (2008). Seriously fun: exploring how to combine promoting health awareness and engaging gameplay. In Proceedings of the 12th international conference on Entertainment and media in the ubiquitous era (Tampere, Finland).  ACM, New York, NY, 18-22. DOI= http://doi.acm.org.libproxy1.nus.edu.sg/10.1145/1457199.1457204<br />Peltonen, P., Kurvinen, E., Salovaara, A., Jacucci, G., Ilmonen, T., Evans, J., Oulasvirta, A., & Saarikko, P. (2008). It’s Mine, Don’t Touch!: interactions at a large multi-touch display in a city centre. In Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems (Florence, Italy). ACM, New York, NY, 1285-1294. DOI= http://doi.acm.org.libproxy1.nus.edu.sg/10.1145/1357054.1357255<br />O’Hara, K., Glancy, M., & Robertshaw, S. (2008). Understanding collective play in an urban screen game. In Proceedings of the 2008 ACM conference on Computer supported cooperative work (San Diego, CA, USA). ACM, New York, NY, 67-76. DOI= http://doi.acm.org.libproxy1.nus.edu.sg/10.1145/1460563.1460576<br />Mansour, A., Barve, M., Bhat, S., and Do, E. Y. 2009. MunchCrunch: a game to learn healthy-eating heuristics. In Proceedings of the 8th international Conference on interaction Design and Children (Como, Italy, June 03 - 05, 2009). IDC '09. ACM, New York, NY, 166-169. DOI= http://doi.acm.org.libproxy1.nus.edu.sg/10.1145/1551788.1551818<br />Trend Hunter. Touch Screen Bus stop Ads. Retrieved 30 Sep 2010 from http://www.trendhunter.com/trends/nokia-n95-touchscreen-ads<br />