Whats Got Everyone All A Twitter


Published on

Presented to the Public Relations Society of America, Palm Beach County Chapter, March 27, 2009.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Whats Got Everyone All A Twitter

  1. 1. what's got everyone all a twitter?   Presented By: Toby Srebnik - @fsutoby Joe Hansen - @infodude
  2. 2. viral video about twitter
  3. 3. twitter, defined <ul><li>According to Merriam Webster Dictionary </li></ul><ul><li>Pronunciation: ˈtwi-tər Function: verb Etymology: Middle English twiteren; akin to Old High German zwizzirōn to twitter Date: 14th century intransitive verb 1 : to utter successive chirping noises 2 a : to talk in a chattering fashion b : giggle, titter 3 : to tremble with agitation : flutter transitive verb 1 : to utter in chirps or twitters <the robin twittered its morning song> 2 : to shake rapidly back and forth : flutter </li></ul><ul><li>Question: So why is everyone going around making successive chirping noises?!?!?! </li></ul>
  4. 4. twitter, reality <ul><li>“ What are you doing?” </li></ul><ul><li>Social networking and micro-blogging service </li></ul><ul><li>140 character messages (think text message) </li></ul>
  5. 5. twitter terms <ul><li>Twit or Tweet - posting on twitter </li></ul><ul><li>Tweeple - twitter members/twitter users </li></ul><ul><li>Twitterstream - the twitter timeline (public or friends) </li></ul><ul><li>Avatar – your online identity Joe Toby Becky Peeling Joseph Abreu @proracle @jabreu3 </li></ul><ul><li>#Hashtag – tagging your tweet for easy searching, categorizing </li></ul><ul><li>RT @fsutoby – retweeting what Toby said, while crediting him </li></ul><ul><li>DM – direct message, private message to another person </li></ul><ul><li>Tweet-Up - when twitterers meet in person </li></ul><ul><li>Twitterrhea - the act of sending too many Twitter messages. </li></ul><ul><li>Tweeterboxes - twitterers who tweet too much </li></ul>
  6. 6. why get involved in the conversation? <ul><li>@palm_beach_post </li></ul><ul><ul><li>@pbpostrealtime – Jeff Ostrowski (Business) </li></ul></ul><ul><ul><li>@page2live – Jose Lambiet (Gossip) </li></ul></ul><ul><li>@sunsentinel </li></ul><ul><ul><li>@abtran – Andrew Ba Tran (Tech) </li></ul></ul><ul><ul><li>@fashiondude – Ron Hagwood (Fashion) </li></ul></ul><ul><li>@CBS12 </li></ul><ul><li>@WPTV </li></ul><ul><li>@WPBF </li></ul><ul><li>@aplusk (Ashton Kutcher) @mrskutcher (Demi Moore) </li></ul>
  7. 7. application to business <ul><li>Telling the Business Story in your Bio </li></ul><ul><ul><li>Be very clear upfront about who you are </li></ul></ul><ul><li>Interaction </li></ul><ul><ul><li>Growth is a two-way street, not a one-way conversation </li></ul></ul><ul><li>Personality </li></ul><ul><ul><li>Cleverness and fun helps </li></ul></ul><ul><li>Ask Questions of your Followers </li></ul><ul><ul><li>Direct communication is key </li></ul></ul><ul><li>Retweeting Helpful Tips </li></ul><ul><ul><li>Taking messages to a new level </li></ul></ul>
  8. 8. business tweets examples <ul><li>@PopeyesChicken </li></ul><ul><ul><li>The REAL Super Bowl: Red Beans and Rice, Pulled Chicken, & Cajun Gravy Garnished with a Blend of Shredded Cheeses, Hot Sauce & Sour Cream! </li></ul></ul><ul><li>@TrulyNolen </li></ul><ul><ul><li>Interested in some of our mousecar ancestor photos? Check out our Facebook gallery: http://tinyurl.com/ddjjz4 </li></ul></ul><ul><li>@LangRealty </li></ul><ul><ul><li>Silver Lining: Business has picked up dramatically. Lang Realty is close to last months sales numbers already, before the 15th . #realestate </li></ul></ul><ul><li>@Southwestair </li></ul><ul><ul><li>Curious what our &quot;blog-o-spondent&quot; has been up to? Kaci takes us to visit Chicago with this video! http://bit.ly/Ox0S </li></ul></ul><ul><li>@PBAtlantic </li></ul><ul><ul><li>Huckabee 2day @ PBA chapel! </li></ul></ul>
  9. 9. key take-aways <ul><li>Twitter must be a conversation </li></ul><ul><li>You should have something valuable to contribute </li></ul><ul><li>Like anything, over time it becomes second nature, not a burden or one additional thing to do </li></ul>
  10. 10. questions? www.twitter.com