Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brand launch groovy joseph morales, ceo of unilab

431 views

Published on

Reformulated Brand Launch
Groovy Joseph Morales,. CEO of Unilab

Joseph Gabriel N. Morales
v54 Marketing Management
3rd Sem SY 2010-2011
under Prof. Joseph de Ungria
Ateneo Graduate School Of Business

Published in: Technology, Health & Medicine
  • Be the first to comment

  • Be the first to like this

Brand launch groovy joseph morales, ceo of unilab

  1. 1. MOo--GROVE-- JOSEPH-rut RALES (rails) (Poison) iVY Groovy Joseph Morales, CEO of Unilab Joseph Gabriel Morales June 2011
  2. 2. Reformulated Personal Brand Launch Sounds like “Rails” GROVE-- Sounds like “JOSEPH-rut” Moo--iVY (poison ivy)
  3. 3. The Story Behind...I was lost in a GROVE And got trapped in the poison iVY Good thing I got a “JOSEPH-rut” gum. So I took one.
  4. 4. ...the groovyness..I heard a cow say Moo-- I followed where the sound originated, which led me to the rails. Eventually I was able to return home alive.
  5. 5. ...and success...Unilab learned that I survived.They said they realize I was soimportant, they did not want tolose me to competition that iswhy I was the first in Unilabhistory to be promoted frommedical representative to CEO.

×