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Getting the Message Out - Web 2.0 Marketing

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A presentation for Communitech's Strategic Marketing P2P Group. For more information about the group contact Communitech at www.communitech.ca. For more information on the presentation, contact Joseph Fung at Lewis Media - http://www.lewismedia.com/contact

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Getting the Message Out - Web 2.0 Marketing

  1. 1. Getting the Message Out Web Marketing Joseph Fung May 27, 2008
  2. 2. Today’s Goals <ul><li>Compare online marketing philosophies </li></ul><ul><li>Discuss the implications </li></ul><ul><li>Review a little bit about technologies </li></ul><ul><li>Do you have any goals/questions? </li></ul>Getting the Message Out
  3. 3. Web 2.0 Marketing Mavens vs. Conversational PR Getting the Message Out
  4. 4. How to be a “Web 2.0 Maven” <ul><li>Step 1: Get Started </li></ul><ul><li>Step 2: Follow your Passions </li></ul><ul><li>Step 3: Be Controversial </li></ul><ul><li>Step 4: Create Great Free Content </li></ul><ul><li>Step 5: Engage the Audience </li></ul><ul><li>Step 6: Use Existing Broadcast Tools </li></ul>Getting the Message Out
  5. 5. PR 2.0 = Conversational PR <ul><li>Bring back relating to the public </li></ul><ul><li>Stop broadcasting and start connecting </li></ul><ul><li>Talk with customers directly </li></ul><ul><li>Understanding the needs of people </li></ul>Getting the Message Out
  6. 6. Q: Why use social media? <ul><li>A: Behavioral changes are highly influenced by social networks </li></ul>http://www.washingtonpost.com/wp-dyn/content/article/2008/05/25/AR2008052501779.html?nav= rss_nation Getting the Message Out
  7. 7. 4 “PR 2.0” Nuggets <ul><li>Blog relationships reach the “Magic Middle”, which reach the long tail </li></ul><ul><li>Customize your message for your channels – don’t forget to multicast </li></ul><ul><li>Company Blogs help PR relationships </li></ul><ul><li>Follow your stories and participate in them </li></ul>http://www.sifry.com/alerts/archives/000420.htm http://www.technorati.coml Getting the Message Out
  8. 8. 5 Technologies to Use <ul><li>Industry Blogs and/or Social News sites </li></ul><ul><li>Presentation and Video Sharing sites http://www.youtube.com & http://www.slideshare.net </li></ul><ul><li>Webinars & Webcasts </li></ul><ul><li>RSS Aggregators, Searches and Alerts http://www.aiderss.com , http://www.technorati.com & http:// www.google.com /alerts </li></ul><ul><li>Live Online Help http://www.liveperson.com & http://www.helponclick.com </li></ul>Getting the Message Out
  9. 9. Where should we spend our time? <ul><li>1 – Choose and measure the right thing </li></ul><ul><li>2 – Develop your networks </li></ul><ul><li>3 – Identify and nurture key blog relations </li></ul><ul><li>4 – Develop better value collateral </li></ul><ul><li>5 – Select collateral distribution channels </li></ul><ul><li>6 – Create systemized feedback mechanism </li></ul><ul><li>7 – Keep tweaking your recipe </li></ul>Getting the Message Out
  10. 10. Conclusion <ul><li>“ Web 2.0” technologies help us have a conversation with our markets. </li></ul><ul><li>Getting the message out isn’t about being louder or more clever, it’s about being more targeted . </li></ul>Getting the Message Out
  11. 11. Questions/Comments? <ul><li>Feel free to ask now or email me: joseph@lewismedia.com </li></ul>

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