CEO 2011 - Using LinkedIn

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  • http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
  • http://www.webuser.co.uk/news/top-stories/374958/web-users-only-visit-six-sites
  • CEO 2011 - Using LinkedIn

    1. 1. Joseph Fung @josephfungwww.josephfung.ca<br />
    2. 2. Joseph Fung<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />2<br />
    3. 3. There are 3 Ground Rules<br /><ul><li>Disagree
    4. 4. Interrupt
    5. 5. Share</li></ul>Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />3<br />This is your presentation!<br />
    6. 6. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />4<br />
    7. 7. LinkedIn Users are Engaged<br />Compared to Forbes.com and WSJ.com via Compete.com<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />5<br />
    8. 8. What can LinkedIn do for me?<br />Chambers and Boards of Trade:<br />Advocate & Represent<br />Network & Connect<br />Provide Services<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />6<br />
    9. 9. Are you sold?<br />
    10. 10. 8<br />Our agenda for the session<br />Basics – How to Connect<br />8 Reasons & Techniques<br />Questions are welcome<br />throughout.<br />Seriously!<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />
    11. 11. How to connect on LinkedIn<br />Register<br />Build your Profile<br />Connect to Twitter<br />Add your Contacts<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />9<br />
    12. 12. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />10<br />1: Register Here<br />
    13. 13. Register Continued…<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />11<br />
    14. 14. 2: Build your Profile<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />12<br />Just click on “Profile” => “Edit Profile”<br />
    15. 15. 3. Connect to Twitter<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />13<br />Your Name => “Settings” => “Twitter Settings”<br />
    16. 16. 4: Add Contacts<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />14<br />Just click on “Contacts” => “Add Connections”<br />
    17. 17. 8 Reasons & Actions<br />Helping Staff vs. Helping Organization<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />15<br />
    18. 18. Reason 1.<br />Your members are not going to your site<br />16<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />
    19. 19. Half of internet users visit just6 or less sites on a regular basis<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />17<br />
    20. 20. Put your content where they are<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />18<br />
    21. 21. Reason 2.<br />If you don’t do it, someone else will<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />19<br />
    22. 22. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />20<br />575 Members vs66 Members<br />
    23. 23. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />21<br />
    24. 24. Reason 3.<br />Makes networking easier for you<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />22<br />
    25. 25. http://inmaps.linkedinlabs.com/<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />23<br />
    26. 26. Reason 4.<br />Makes networking easier for your members<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />24<br />
    27. 27. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />25<br />
    28. 28. Reason 5.<br />Easy & free way to get the message out<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />26<br />
    29. 29. Broadcasting Content<br />Syndication: Facebook > Twitter > LinkedIn<br />Group Updates<br />Network Updates<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />27<br />Syndicate<br />with caution<br />
    30. 30. Reason 6.<br />Advocacy is easier with education<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />28<br />
    31. 31. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />29<br />Startup<br />funding<br />Small Biz<br />Recruiting<br />
    32. 32. Reason 7.<br />People like badges/flare/bling<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />30<br />
    33. 33. Cute<br />Familiar<br />
    34. 34. Reason 8.<br />You want to be a credible authority<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />32<br />
    35. 35. Credibility Techniques<br />SlideShare Slides (yours and guests)<br />Blog Link (yours or business)<br />LinkedIn Answers (“more” => “answers”)<br />Recommendations (give and get)<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />33<br />
    36. 36. 8 Reasonsas Rules<br />Go where they are<br />Don’t get scooped<br />Network, network, network<br />Help others network<br />Broadcast information<br />Foster conversation<br />Give away bling<br />Be a credible resource<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />34<br />
    37. 37. 35<br />Questions/Comments?<br />Feel free to ask now or later joseph@josephfung.ca<br />http://www.linkedin.com/in/josephfung<br />Get the slides & notes at:http://slidesha.re/ceo-linkedin<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />

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