CEO 2011 - Online Selling Strategies

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  • A bit of my background10 years sales – most of it using online tools – email, discussion forums, social networking tools
  • http://support.twitter.com/entries/76460-how-to-use-twitter-lists
  • CEO 2011 - Online Selling Strategies

    1. 1. Joseph Fung @josephfungwww.josephfung.ca<br />
    2. 2. There are 3 Ground Rules<br /><ul><li>Disagree
    3. 3. Interrupt
    4. 4. Share</li></ul>Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />2<br />This is your presentation!<br />
    5. 5. 3<br />What’s on the plate today?<br />Introductions<br />Tactics Recap<br />3 Design Patterns<br />Q & A<br /><- the fun stuff!<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />
    6. 6. Introductions<br />Who are you and what do you want to get from this conference?<br />4<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />
    7. 7. Tactics Review<br />5<br />These tactics are from<br />November’s presentation<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />Personal + Official AccountsConversation with followers = more exposure<br />Ask for Help“social ask” as effective as hypnosis<br />Share multimedia on Facebook3x more shares than Twitter<br />Be Re-Tweetableinclude a link, tweet in afternoon, use #hashtags<br />
    8. 8. Design Pattern 1.<br />Selling 316 Tickets in 8 Days<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />6<br />
    9. 9. … how we did it before<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />7<br />Lots of staff time<br />$<br />The Event<br />
    10. 10. …how we did it for Ignite<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />8<br />Before sales<br />
    11. 11. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />9<br />…how we did it for Ignite<br />Before sales<br />Selling tickets<br />The Event<br />
    12. 12. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />10<br />…how we did it for Ignite<br />Before sales<br />Selling tickets<br />During event<br />The Event<br />
    13. 13. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />11<br />…how we did it for Ignite<br />Before sales<br />Selling tickets<br />During event<br />After event<br />The Event<br />
    14. 14. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />12<br />The Results<br />316 Tickets in 8 Days<br />1210 Followers (+315 or +35%)<br />708 Subscribers (+231 or +48%)<br />
    15. 15. The Tools<br />www.paypal.com (2.5% commission)<br />www.guestlistapp.com (2.0% commission)<br />www.mailchimp.com ($0)<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />13<br />
    16. 16. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />14<br />Design Pattern 2.<br />Selling Memberships by <br />Building Member Engagement<br />
    17. 17. Software Vendor Association<br />~1100 members<br />Problem with renewals<br />Perceived lack of relevance<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />15<br />
    18. 18. …how we did it<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />16<br />Twitter lists of influencers<br />List of Influencers<br />
    19. 19. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />17<br />…how we did it<br />Twitter lists of influencers<br />Mailing list of testers<br />List of Influencers<br />List of Testers<br />
    20. 20. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />18<br />…how we did it<br />Twitter lists of influencers<br />Mailing list of testers<br />Test Paper.li<br />List of Influencers<br />List of Testers<br />Paper.li<br />
    21. 21. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />19<br />…how we did it<br />Twitter lists of influencers<br />Mailing list of testers<br />Test Paper.li<br />Share daily<br />List of Influencers<br />List of Testers<br />Paper.li<br />
    22. 22. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />20<br />The Results<br />List of 212influncers<br />~150 daily views (~13% members)<br />~2 hours per week saved<br />
    23. 23. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />21<br />The Tools<br />www.paper.li ($0)<br />Twitter Lists ($0)<br />
    24. 24. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />22<br />Design Pattern 3.<br />Developing a Major Sponsor<br />
    25. 25. Traditional Sponsorship<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />23<br />$<br />info<br />Sponsor<br />Chamber<br />Members<br />$$$<br />Chamber is a gatekeeper<br />to a broad market<br />
    26. 26. Social Media Enhanced<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />24<br />$<br />info<br />Sponsor<br />Chamber<br />Members<br />$<br />Recruiting!<br />Event - TEDx<br />List of Influencers<br />List of Influencers<br />
    27. 27. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />25<br />The Results<br />50% increase of sponsorship<br />3 year commitment<br />
    28. 28. Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />26<br />The Tools<br />Twitter Lists ($0)<br />www.tweetdeck.com ($0)<br />
    29. 29. Recapping the Patterns<br />Build Event Buzz<br />Enhance Membership Value<br />Indirect Sponsorship Benefits<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />27<br />
    30. 30. 28<br />Questions/Comments?<br />Feel free to ask now or email me:jfung@cigionline.org<br />Get the slides & notes at:http://slidesha.re/ceo-oss<br />Feb 3, 2011<br />Framework for Success: Chamber Executives of Ontario Winter Conference<br />

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