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The Look Click

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Vacumet\'s marketing presentation pitching silver and holographic paper to brand owners and designers

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The Look Click

  1. 2. HOW DO YOU CAPTURE A GLANCE
  2. 3. ...WHEN ONE IS VIEWING THE BIG PICTURE?
  3. 4. CAN WE HELP SOMEONE DISCOVER THE SINGLE OBJECT SET AMONG OTHERS
  4. 5. ...AND SORT THROUGH THE SEA OF SAMENESS?
  5. 6. (SPEAKING OF WHICH...)
  6. 7. WHAT IS THE ANSWER TO THE BIG RETAIL CHALLENGE
  7. 8. ...OF HOW TO CONNECT WITH THE CONSUMER
  8. 9. ...AND INFLUENCE THE DECISION MAKER?
  9. 10. WE COULD SHINE A SPOTLIGHT. PERFECT!
  10. 11. O.K. WE CAN’T DO THAT.
  11. 12. AND CAPTURES OUR ATTENTION? BUT, WHAT DRAWS US IN NATURALLY...
  12. 13. A Natural Glimmer
  13. 14. A SHIMMER
  14. 15. DAZZLE! DAZZLE!
  15. 16. AND WHAT SETS US APART?
  16. 17. THE UNEXPECTED, PERHAPS? THE UNEXPECTED, PERHAPS?
  17. 18. SO,
  18. 19. CAN YOU BRING THAT IDEA TO THE MARKETPLACE?
  19. 20. YOU CAN!
  20. 21. LET’S TALK... PACKAGING STRATEGY
  21. 22. AS A CONSUMER, YOU KNOW BRANDS THAT MADE THE METALLIZED CHOICE
  22. 23. ...WITH PROVEN RESULTS. ...WITH PROVEN RESULTS. “ Benjamin Moore is a premium brand and the finish of metallized paper for our labels re-enforces our brand message. The paper always makes our labels stand out in a crowded , competitive retail environment.” Jason Anagnostis, Benjamin Moore
  23. 24. The Look That Sells TM
  24. 25. The Global Leader Manufacturing Metallized & Holographic Paper. MADE IN THE U.S.A.
  25. 26. WHAT MAKES US THE RIGHT CHOICE?
  26. 27. OUR COMMITMENT TO SERVICE <ul><li>Customer-Specific Manufacturing </li></ul><ul><li>Dedicated Teams </li></ul><ul><li>Excellent Quality </li></ul><ul><li>Rapid Product Turnaround </li></ul><ul><li>On-Time Delivery </li></ul>
  27. 28. OUR IN-HOUSE DESIGN SERVICE TEAM <ul><li>Graphic Design Support </li></ul><ul><li>Custom Comps </li></ul><ul><li>Custom Holographic Imaging </li></ul><ul><li>FAQ’s for Design Firms </li></ul><ul><li>Pricing Ink Consultation </li></ul>
  28. 29. OUR COMPREHENSIVE CONVERTING CAPABILITIES <ul><li>Coating </li></ul><ul><li>Metallizing </li></ul><ul><li>Holographic Embossing </li></ul><ul><li>Physical Embossing </li></ul><ul><li>Slitting/Sheeting </li></ul>
  29. 30. Lean Manufacturing Practices Industry Experts
  30. 31. OUR COMMITMENT TO QUALITY
  31. 32. Precision Equipment Advanced Inspection Technology
  32. 33. An Environmental Solution WE OFFER <ul><li>Less than 1% of the Aluminum vs. Foil Lamination. </li></ul><ul><li>Free of Ozone-Depleting Materials. </li></ul><ul><li>Officially Recognized for Environmental Practices. </li></ul>The Commonwealth of Massachusetts
  33. 34. ANATOMY OF METALLIZED PAPER Simply Coated Paper – ENHANCED! <ul><li>>95% of structure is paper </li></ul><ul><li>Handles and reacts like paper </li></ul><ul><li>Contains 1/240 the amount of aluminum of a comparable foil laminate </li></ul><ul><li>PRECOATING </li></ul><ul><ul><li>1 st layer seals the paper </li></ul></ul><ul><ul><li>2 nd layer improves surface smoothness </li></ul></ul><ul><ul><li>Each also provides application-specific functionality </li></ul></ul><ul><li>TOPCOATING </li></ul><ul><ul><li>Provides printability, gloss, ink adhesion, rub and application specific functionality </li></ul></ul>
  34. 35. <ul><li>William R. Scholle </li></ul><ul><ul><li>Founder – 1947 </li></ul></ul><ul><ul><li>Invented Bag-In-Box – 1955 </li></ul></ul><ul><ul><li>Packaging Hall of Fame - 1991 </li></ul></ul><ul><li>Privately Held </li></ul><ul><ul><li>Family-owned </li></ul></ul><ul><ul><li>William J. Scholle – CEO </li></ul></ul><ul><li>Scholle Businesses: </li></ul>The Pioneers of Bag-In-Box Marine Flotation Products Chemical & Acid Supply Paper & Plastic Functionalization Scholle Corporation Overview…
  35. 36. Global Presence… Manufacturing and Warehousing Sales Offices Sales Representatives VACUMET Headquarters VACUMET Manufacturing Facilities
  36. 37. BUT ENOUGH ABOUT US.
  37. 38. HERE’S WHAT ALL THAT MEANS FOR YOU:
  38. 39. EFFICIENCIES THROUGH YOUR PRESSES <ul><li>Excellent Runnability </li></ul><ul><li>Reliable Ink Adhesion </li></ul><ul><li>Superior Hold-Out </li></ul><ul><li>Rapid Drying </li></ul>
  39. 40. EFFICIENCIES ON YOUR PACKAGING LINES <ul><li>Excellent Lay-Flat Quality </li></ul><ul><li>No Label Pack “Bricking” </li></ul><ul><li>Smooth Label Application </li></ul>
  40. 41. NOW
  41. 42. LET’S DELIVER YOUR MESSAGE.
  42. 43. QUALITY RELIABILITY GREEN PURE & SIMPLE NATURAL NEW THE BRAND YOU TRUST PREMIUM VALUE
  43. 44. QUALITY RELIABILITY GREEN PURE & SIMPLE NATURAL NEW THE BRAND YOU TRUST PREMIUM VALUE
  44. 45. METALLIZED PAPER WILL ENHANCE YOUR PRODUCT... AND BUILD BRAND LOYALTY.
  45. 46. “ Vacumet metallized paper labels are an integral part of our packaging. The appearance and feel of the paper exactly portrays the premium quality and image of our Moosehead family brands.” Jim Eagles, Vice President Sales & Marketing Moosehead Breweries Limited
  46. 47. YOUR PRODUCT WILL MAKE THE CONNECTION.
  47. 48. LET’S TALK. WE CAN HELP.
  48. 49. VACUMET METALLIZED & HOLOGRAPHIC PAPER
  49. 50. The Look That Sells TM

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