Syndicate 5 – R46AAgung Mahendra 29111324Rangga Tri Raeros 29111314Joseph Enrico        29111349Reski Mapriharto 29111326G...
Honda BeAT Sales12000001000000800000600000                                    Honda BeAT400000200000     0          2008 2...
Market Share   100,000                       96,154                              Market Share    90,000                   ...
300,000                                      Market and Brand Penetration                  245,064                    Mark...
Margin & ProfitMargin•Rp3,795,000•Margin 30%Net profit•Rp364,904,430,000•Return On Share 30%
Honda Beat Brand Market Performance
Honda Beat Brand Market Performance
Honda Beat Brand Market Performance
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Honda Beat Brand Market Performance

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Honda Beat Brand Market Performance

  1. 1. Syndicate 5 – R46AAgung Mahendra 29111324Rangga Tri Raeros 29111314Joseph Enrico 29111349Reski Mapriharto 29111326Gilang Surawijaya 29111350
  2. 2. Honda BeAT Sales12000001000000800000600000 Honda BeAT400000200000 0 2008 2009 2010 2011
  3. 3. Market Share 100,000 96,154 Market Share 90,000 Unit Market Share 39% 80,000 76,394 Revenue Market Share 37% 70,000 60,000 50,000 40,000 30,000 29,754 25,549 20,000 11,573 10,000 5,355 0 163 91 12 Sales Quantity Beat Vario series Spacy Scoopy Soul GT Mio J FI Fino Mio Sporty Xeon
  4. 4. 300,000 Market and Brand Penetration 245,064 Market Penetration 62%250,000 Brand Penetration 24%200,000 Penetration Share 39%150,000 102,855100,000 47,047 50,000 0 Total Sales Scooter Matic Sport Motorcycle Moped
  5. 5. Margin & ProfitMargin•Rp3,795,000•Margin 30%Net profit•Rp364,904,430,000•Return On Share 30%

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