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Marketing Management- A Sample Midterm Exam

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Midterm exams are a necessary ingredient to optimize the student's learning of the marketing concepts in the course. The objective of this sample exam is to provide the students with a sense of what will be asked during the exam.

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Marketing Management- A Sample Midterm Exam

  1. 1. www.josephdeungria.com SAMPLE MIDTERM EXAM Can you remember the concepts? Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM Ateneo Graduate School of Business
  2. 2. www.josephdeungria.com The objective of the midterm exam is to encourage students to study the materials and lectures provided in the course. Good performance in the midterm exam is important to those who wish to earn a good grade for the course. The exam is designed to reward effort and hardwork, and does not require memorization. Failing the midterm exam is impossible even for those who do not prepare well. The result of a midterm exam shall not be the basis of a passing or failing grade. Professor’s Note
  3. 3. www.josephdeungria.com Which is not 1 of the 3 strategic Cs? A. Competition B. Consumer C. Company D. Customer
  4. 4. www.josephdeungria.com Which is not 1 of the 3 strategic Cs? A. Competition B. Consumer C. Company D. Customer Answer: B Consumers are end-users of the product. They only form a part of the more general term- customers
  5. 5. www.josephdeungria.com A. Competition only B. Competition and Events C. Competition, Events and Experiences D. Competition, Barriers to Entry and Experiences What does the symbol represent? (Choose the best answer)
  6. 6. www.josephdeungria.com A. Competition only B. Competition and Events C. Competition, Events and Experiences D. Competition, Barriers to Entry and Experiences What does the symbol represent? (Choose the best answer) Answer: C Olympics represent the best competition. Also it was used in the lecture as symbol for events and experiences (mass communication.
  7. 7. www.josephdeungria.com A. Develop Strategic Plans B. Communicate and Deliver Value C. Implement the Marketing Mix D. Ensure long term growth Which does not belong to the group?
  8. 8. www.josephdeungria.com A. Develop Strategic Plans B. Communicate and Deliver Value C. Implement the Marketing Mix D. Ensure long term growth Which does not belong to the group? Answer: C The Marketing Mix is substituted by the more correct term: “Building Strong Brands” as 1 of 7 Marketing Tasks for the 21st Century.
  9. 9. www.josephdeungria.com SAMPLE MIDTERM EXAM Can you remember the concepts? Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM Ateneo Graduate School of Business

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