Downloadable Template      for Output 2For Top 5 Learning Questions         Assignment For use in the Marketing Management...
Pls. follow these guidelines1.     Use this powerpoint template.2.     Change bottom logo to your website.3.     Save in D...
TOP 5 Learning Questions for (Chapter Topic and # that you file                       Pls. name your        were assigned)...
TOP 5 Learning Questions forCh 1 Marketing in the 21st Century            Bong De Ungria              Feb. 2013
Sample submission Question, Concept,Concept Explanation,   Answer Series       For Chapter 1Marketing in the 21st century ...
1. Which of the 4 P’s does     “inventory” or having item on     stock belong to?A.   PriceB.   Product          Can be im...
Question     1. Which of the 4 P’s does “inventory”     or having item on stock belong to?A.   PriceB.   ProductC.   Place...
Question     1. Which of the 4 P’s does “inventory”     or having item on stock belong to?A.   PriceB.   ProductC.   Place...
ConceptMarketing Mix 4 P’s meanmore!                           9
Concept Marketing Mix 4 P’s mean more!Remove this         This is a slide inSection headings.   Kotler handoutsUsed here o...
“PLACE” refers to everything    related to making product    available to consumer.    How?    Where?    Which?Product ...
Answer     1. Which of the 4 P’s does “inventory”     or having item on stock belong to?A.   PriceB.   ProductC.   PlaceD....
2. Marketing is meeting ___profitably. (use AGSB class definition not Kotler’s)A.   NeedsB.   WantsC.   DemandsD.   Needs,...
Maslow’s Hierarchy of Needs                        Self-                    Actualization                       Needs     ...
Marketing is about satisfyingdemands!        Needs= basic requirements;          feel deprived without it       Wants= pre...
The easiest N-W-D is food.Need     Basic necessity            Food         Feel deprived if this is         absentWant    ...
2. Marketing is meeting ___profitably. (use AGSB class definition not Kotler’s)A.   NeedsB.   WantsC.   DemandsD.   Needs,...
3. Which of the following istrue?A.   Direct marketing is a form of mass communicationB.   Word of mouth is 1 of 8 modes o...
IMC : Choose & mix 8modes of communication            Mass                  Personal1.   Sales Promotion    1.   Direct Ma...
PR & Sales Promo differ ontiming of sale.Public Relations               Sales PromotionBuilding good corporate        Degr...
3. Which of the following istrue?A.   Direct marketing is a form of mass communicationB.   Word of mouth is 1 of 8 modes o...
Downloadable TemplateFor Top 5 Learning Questions         Assignment For use in the Marketing Management Class of         ...
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HM Downloadable Template For 10 Multiple Type Questions

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Downloadable Template for Use in the Learning by Coaching Assignment for the Marketing Management Class of Prof. Bong De Ungria

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HM Downloadable Template For 10 Multiple Type Questions

  1. 1. Downloadable Template for Output 2For Top 5 Learning Questions Assignment For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
  2. 2. Pls. follow these guidelines1. Use this powerpoint template.2. Change bottom logo to your website.3. Save in Dropbox folder using the filename format described in the guide.4. Upload in your blog. Email to vcoach.serves@gmail.com5. Follow this 4 component sequence for each of the top 5 questions: (Question, Original Concept Slide, Modified Concept Slide, Answer) *** For this presentation, the original concept slide was not included due to avoid copyright infringement. 2
  3. 3. TOP 5 Learning Questions for (Chapter Topic and # that you file Pls. name your were assigned) As C Ch xx Title Your Last Name. Example: Student Name C Ch1 Marketing in 21st Date Century De Ungria A Downloadable Template For use for the Assignment in Marketing Management
  4. 4. TOP 5 Learning Questions forCh 1 Marketing in the 21st Century Bong De Ungria Feb. 2013
  5. 5. Sample submission Question, Concept,Concept Explanation, Answer Series For Chapter 1Marketing in the 21st century 5
  6. 6. 1. Which of the 4 P’s does “inventory” or having item on stock belong to?A. PriceB. Product Can be improvedC. Place by fixing font size of question.D. Packaging See next slideE. Promotion For better format 6
  7. 7. Question 1. Which of the 4 P’s does “inventory” or having item on stock belong to?A. PriceB. ProductC. PlaceD. PackagingE. Promotion 7
  8. 8. Question 1. Which of the 4 P’s does “inventory” or having item on stock belong to?A. PriceB. ProductC. PlaceD. Packaging Note that thisE. Promotion Is a good question Since all choices Are almost equally Probable answers. 8
  9. 9. ConceptMarketing Mix 4 P’s meanmore! 9
  10. 10. Concept Marketing Mix 4 P’s mean more!Remove this This is a slide inSection headings. Kotler handoutsUsed here only to Distributed in class.Guide. Note follow Power presentation Principles. Note use of yellow For clarity. 10
  11. 11. “PLACE” refers to everything related to making product available to consumer. How? Where? Which?Product from factory to consumer’s point of use! Explanation of Concept 11
  12. 12. Answer 1. Which of the 4 P’s does “inventory” or having item on stock belong to?A. PriceB. ProductC. PlaceD. PackagingE. Promotion 12
  13. 13. 2. Marketing is meeting ___profitably. (use AGSB class definition not Kotler’s)A. NeedsB. WantsC. DemandsD. Needs, Wants or DemandsE. Stated and Unstated Needs Create 2 Fill in the Blank questions like this one 13
  14. 14. Maslow’s Hierarchy of Needs Self- Actualization Needs Esteem Needs (Recognition, Status) Social Needs (sense of belonging, love) Safety Needs (security, protection) Physiological needs (food, water, shelter) 14
  15. 15. Marketing is about satisfyingdemands! Needs= basic requirements; feel deprived without it Wants= preferred answer to a need Demands= wants + purchase capability
  16. 16. The easiest N-W-D is food.Need Basic necessity Food Feel deprived if this is absentWant Given choices, this is Chicken, what you prefer Burger, Steak dinnerDemand A want that is supported Only burger by a decision and is within my capacity to buy budget!
  17. 17. 2. Marketing is meeting ___profitably. (use AGSB class definition not Kotler’s)A. NeedsB. WantsC. DemandsD. Needs, Wants or DemandsE. Stated and Unstated Needs 17
  18. 18. 3. Which of the following istrue?A. Direct marketing is a form of mass communicationB. Word of mouth is 1 of 8 modes of communicationC. Advertising is a personal communication methodD. Sales promotion is equally important for consumer and industrial goodsE. Public Relations targets an immediate product sale. Create 2 questions using “Which is true’ or “Which is false’ format 18
  19. 19. IMC : Choose & mix 8modes of communication Mass Personal1. Sales Promotion 1. Direct Marketing2. Advertising 2. Interactive Marketing3. Public Relations 3. Personal Selling4. Events and 4. Word of Mouth Experiences
  20. 20. PR & Sales Promo differ ontiming of sale.Public Relations Sales PromotionBuilding good corporate Degree of effectivity or and brand image and emphasis depends on goodwill with little or no whether product is a impact on product sale consumer or industrial good or service. Aim is to have an immediate sale!
  21. 21. 3. Which of the following istrue?A. Direct marketing is a form of mass communicationB. Word of mouth is 1 of 8 modes of communicationC. Advertising is a personal communication methodD. Sales promotion is equally important for consumer and industrial goodsE. Public Relations targets an immediate product sale. 21
  22. 22. Downloadable TemplateFor Top 5 Learning Questions Assignment For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

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