Downloadable template for output 1 of top 5 learning questions 2013

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Downloadable template for output 1 of top 5 learning questions 2013

  1. 1. Downloadable Template for Output 1 For Top 5 Learning Questions AssignmentFor use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
  2. 2. Professor’s NoteThis is an abbreviated example of Output 1 for this Assignment. How to do it?1. Read Kotler’s presentation slides for your chapter.2. Copy ALL Kotler slides and paste on this template.3. Delete irrelevant and unimportant slides4. Name the new file as follows:Format for Filename of Output 1: B Ch xx, Ch name, Student nameSample for renamed Ch 2 done by Bong De UngriaB Ch2 Developing Marketing Strategies and Plans, Bong De UngriaSave the file with the correct file name in the shared Dropbox folder named “ Prof. Bong De Ungria’s Hypermarketing Class”Don’t post the file on Slideshare. This is for class use only.
  3. 3. Ch 2 Developing Mar keting Str ate gies and Plans Sample of Output 1 Bong De Ungria Feb. 2013
  4. 4. Chapter Questions How does marketing affect customer value? How is strategic planning carried out at different levels of the organization? What does a marketing plan include?
  5. 5. Three V’s Approach toMarketing Define the value segment Define the value segment Define the value proposition Define the value proposition Define the value network Define the value network
  6. 6. Remember!For Output 1, there is no need to modify/ change Kotler slides. This is just a cut and pasteexercise into the proper template.
  7. 7. Downloadable Template for Output 1 For Top 5 Learning Questions AssignmentFor use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

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