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Prof. Remigio Joseph De Ungria
4i Learning Approach
For Doctors and Medical
Professionals
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The 4i Marketing Solution for
Doctors & Medical Pros !
a. Isolate & integrate key marketi...
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4i process involves 4 areas
CONCEPTS
Isolate KEY
Ideas
RP
MEDICAL
APPLICATIONS
Apply!!!
L...
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4i answers-
What’s in it for me, myself, I?
CONCEPTS
LOCAL
EXAMPLES
KOTLER
EXAMPLES
RP
ME...
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4i = Isolate, Innovate Inspire,
Individualize
Focus on the intersection of the 4i’s as th...
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DEFINING MARKETING for the
21st CENTURY
Adjust or Perish…
Chapter 1…
The 4i
Approach
In
A...
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What can be marketed?
Everything!!!
• Goods
• Services
• Experiences & Events
• Persons
•...
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Concept 2
Services are marketed (p.46)
Kotler: Airlines, Barbershop
Local: Smart prepaid ...
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Concept 4
Persons are marketed (p.46)
Kotler: Artists, Physicians
Local: Mar Roxas, Jojo ...
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Concept 10
Ideas are marketed (p.46)
Kotler: Revlon & hope, drunk drivers
Local: ________...
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For your assigned chapter
1. Choose Top 10 to 20 Concepts
2. Identify Kotler example for ...
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1. Discuss each individual chapter
assignment
2. Take a group action photo during Session...
www. facebook.com/v65ASMPHMarkma
Prof. Remigio Joseph De Ungria
4i Learning Approach
For Doctors and Medical
Professionals
www. facebook.com/v65ASMPHMarkma
The following slides show the
following:
1st Cover Page
Outline
Sample Body
Summary
Closi...
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# LOVE
# REMEMBER
MARKETING
MODEL
(A Visual, Interactive Technique
To Master Marketing 10...
www. facebook.com/v65ASMPHMarkma
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4...
www. facebook.com/v65ASMPHMarkma
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4...
www. facebook.com/v65ASMPHMarkma
1. Why Models?
Models, paradigms, systems
– Directions - Traffic
Provides order, referenc...
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1. Goods
2. Services
3. Experiences & Events
4. Persons
5. Places
6. Properties
7. Organi...
www. facebook.com/v65ASMPHMarkma
What will this love story tell?
1. Why Models?
2. Why Images?
3. Marketing 101 concepts
4...
www. facebook.com/v65ASMPHMarkma
# LOVE
# REMEMBER
MARKETING
MODEL
(A Visual, Interactive Technique
To Master Marketing 10...
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4i concept for doctors and medical professionals

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Innovative, Inspiring, Individualized Learning Approach for Doctors and Medical Professionals attending the MBA in health and MD MBA programs at the Ateneo Graduate School of Business

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4i concept for doctors and medical professionals

  1. 1. www. facebook.com/v65ASMPHMarkma Prof. Remigio Joseph De Ungria 4i Learning Approach For Doctors and Medical Professionals
  2. 2. www. facebook.com/v65ASMPHMarkma The 4i Marketing Solution for Doctors & Medical Pros ! a. Isolate & integrate key marketing concepts b. Innovative action oriented templates c. Insight and data generating d. Individually relevant & inspirational
  3. 3. www. facebook.com/v65ASMPHMarkma 4i process involves 4 areas CONCEPTS Isolate KEY Ideas RP MEDICAL APPLICATIONS Apply!!! LOCAL EXAMPLES Think! KOTLER EXAMPLES Its There. Why reinvent?
  4. 4. www. facebook.com/v65ASMPHMarkma 4i answers- What’s in it for me, myself, I? CONCEPTS LOCAL EXAMPLES KOTLER EXAMPLES RP MEDICAL APPLICATIONS
  5. 5. www. facebook.com/v65ASMPHMarkma 4i = Isolate, Innovate Inspire, Individualize Focus on the intersection of the 4i’s as this is what is essential to the doctor CONCEPTS LOCAL EXAMPLES KOTLER EXAMPLES RP MEDICAL APPLICATIONS
  6. 6. www. facebook.com/v65ASMPHMarkma DEFINING MARKETING for the 21st CENTURY Adjust or Perish… Chapter 1… The 4i Approach In Action
  7. 7. www. facebook.com/v65ASMPHMarkma What can be marketed? Everything!!! • Goods • Services • Experiences & Events • Persons • Places • Properties • Organizations • Information & Ideas
  8. 8. www. facebook.com/v65ASMPHMarkma Concept 2 Services are marketed (p.46) Kotler: Airlines, Barbershop Local: Smart prepaid load, BPI ATM RP medical application: Patient consulting a doctor ECG
  9. 9. www. facebook.com/v65ASMPHMarkma Concept 4 Persons are marketed (p.46) Kotler: Artists, Physicians Local: Mar Roxas, Jojo Binay RP medical application: Dr. Vicki Belo, Dr. Alfredo Bengzon, Dr. Hayden Kho
  10. 10. www. facebook.com/v65ASMPHMarkma Concept 10 Ideas are marketed (p.46) Kotler: Revlon & hope, drunk drivers Local: _____________, ____________ RP medical applications: • _____________________________ • _____________________________ • _____________________________
  11. 11. www. facebook.com/v65ASMPHMarkma For your assigned chapter 1. Choose Top 10 to 20 Concepts 2. Identify Kotler example for the concept 3. Find Local and Medical Examples 4. Create Powerpoint report using this template 5. Upload on slideshare 6. Post the slideshare url or link as a comment on class page 7. Discuss with your group on Session 2 Individual Student Assignment
  12. 12. www. facebook.com/v65ASMPHMarkma 1. Discuss each individual chapter assignment 2. Take a group action photo during Session 2 and post as a comment 3. Choose the best concepts to include in a 30 minute group report 4. Upload the consolidated group report on slideshare before end of Session 2 5. Post the slideshare link or url as a comment on class page before Session 2 ends 6. Be prepared to report on Session 3 Group Assignment on Session 2
  13. 13. www. facebook.com/v65ASMPHMarkma Prof. Remigio Joseph De Ungria 4i Learning Approach For Doctors and Medical Professionals
  14. 14. www. facebook.com/v65ASMPHMarkma The following slides show the following: 1st Cover Page Outline Sample Body Summary Closing Cover Page
  15. 15. www. facebook.com/v65ASMPHMarkma # LOVE # REMEMBER MARKETING MODEL (A Visual, Interactive Technique To Master Marketing 101) Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM Ateneo Graduate School of Business Ateneo School of Medicine and Public Health 21st Century Edition
  16. 16. www. facebook.com/v65ASMPHMarkma What will this love story tell? 1. Why Models? 2. Why Images? 3. Marketing 101 concepts 4. All concepts in 1 visual framework 5. 21st Century Realities 6. Picture & Win!
  17. 17. www. facebook.com/v65ASMPHMarkma What will this love story tell? 1. Why Models? 2. Why Images? 3. Marketing 101 concepts 4. All concepts in 1 visual framework 5. 21st Century Realities 6. Picture & Win!
  18. 18. www. facebook.com/v65ASMPHMarkma 1. Why Models? Models, paradigms, systems – Directions - Traffic Provides order, reference points – for quick VALID decisions – common USEFUL understanding – BUT, know limitations
  19. 19. www. facebook.com/v65ASMPHMarkma 1. Goods 2. Services 3. Experiences & Events 4. Persons 5. Places 6. Properties 7. Organizations 8. Information & Ideas 21st Century Same Concept 5: Everything is marketed !
  20. 20. www. facebook.com/v65ASMPHMarkma What will this love story tell? 1. Why Models? 2. Why Images? 3. Marketing 101 concepts 4. All concepts in 1 visual framework 5. 21st Century Realities 6. Picture & Win!
  21. 21. www. facebook.com/v65ASMPHMarkma # LOVE # REMEMBER MARKETING MODEL (A Visual, Interactive Technique To Master Marketing 101) Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM Ateneo Graduate School of Business Ateneo School of Medicine and Public Health 21st Century Edition

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