Scotia CSR presentation

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Scotia CSR presentation

  1. 1. SCOTIABANK Corporate Social Responsibility Thursday, November 12, 2009
  2. 2. AGENDA CSR Initiatives Workplace Community The Environment Communication Tools Online Sponsorship Internal Communications Analysis of communications tools Recommendations & Conclusion Thursday, November 12, 2009
  3. 3. WORKPLACE Stakeholders = Employees & their families, Communities Diversity Learning, development and leadership Human rights in the workplace Engaging employees Health, safety and wellness and Flexible work option Thursday, November 12, 2009
  4. 4. COMMUNITY Education Health social services and Arts and culture Thursday, November 12, 2009
  5. 5. THE ENVIRONMENT STAKEHOLDERS: EMPLOYEES, THE COMMUNITY AND NOT-FOR-PROFIT ORGANIZATIONS *Environmental Efforts Within the Company *Environmental Programs for Employees *Environmental Efforts Within the Community Thursday, November 12, 2009
  6. 6. COMMUNICATION TOOLS: ONLINE www.scotiabank.ca Facebook Twitter Youtube Thursday, November 12, 2009
  7. 7. COMMUNICATION TOOLS: SPONSORSHIP Nuit Blanche http://www.scotiabanknuitblanche.ca/ home.shtml Caribana http://www.caribanatoronto.com/ CaribanaToronto/gallery.php AIDS Walk for Life http://www.youtube.com/ watchv=3_BcO0E4-js Thursday, November 12, 2009
  8. 8. COMMUNICATION TOOLS: INTERNAL COMMUNICATIONS Basic formats - bulletin FaceForward - internal boards, email memos, Facebook for poster Scotiabankers Monthly internal communication newsletter Marketing-At- A-Glance (MAAG) Intranet site – ScotiaCares Thursday, November 12, 2009
  9. 9. ANALYSIS: INTERNAL COMMUNICATIONS With more than 51,000 employees in some 50 countries, needs a successful internal communications plan Majority of communication from the company to employees is by means of electronics Scotiabank introduces multiple campaigns in an effort to improve employee environments, CSR initiatives and introduce new procedures Drawbacks with Scotiabank’s online internal communications system are that not all employees have access to a computer at home Thursday, November 12, 2009
  10. 10. ANALYSIS: SPONSORSHIP Sponsorship http://www.youtube.com/watch? v=4pLiGDW4dWA Thursday, November 12, 2009
  11. 11. ANALYSIS: ONLINE Internet is primary communication tool Most comprehensive tool Emphasizes importance of all stakeholders Positions Scotiabank as a positive global citizen Thursday, November 12, 2009
  12. 12. RECOMMENDATIONS Encourage user engagement through more comprehensive social media strategy Should consider a social media platform that encompasses all their activities and initiatives and build an audience to disseminate messages to i.e. Scotiabank branded YouTube page, Twitter, Facebook Use traditional methods to communicate CSR initiatives Thursday, November 12, 2009
  13. 13. THE END Thank you Thursday, November 12, 2009

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