Alight from past trajectories
Alight new directions
A balanced focus on our traditions
& priorities balanced with future directions
Let us try not to
of doing things
Former strengths can become guard houses
Twitter: @libraryfutureDestruction leaves new beauty
Treasures in the moraine
Pay tribute to nostalgia with art, not function
Assessing the maturity and realistic outlook for
up and coming technologies
Hype Cycle for
"Since 2000, the number of mobile phones in the
developing world has increased 1700%"
The Beloit College Mindset List for the Class
of 2016 Born in 1994 Reveals Cultural
“TheTwilight Zone involves vampires, not
Rod Serling,” They’ve grown up with iPods,
and Justin Bieber is part of their class.
This year’s “catalog of the changing worldview” reveals what the world has and has not
included for students entering college for the first time this fall and the cultural
touchstones that have shaped their lives.
• 2/3 of the independent bookstores in the United States have closed for good during
• Outdated icons: images of floppy discs for “save,” a telephone for “phone,” and a snail
mail envelope for “mail
•Cyberspace has been a constant in their lives, and “Their lives have been measured in the
fundamental particles of life: bits, bytes, and bauds.
• Before they purchase an assigned textbook, they will investigate whether it is available
for rent or purchase as an e-book.
Towards the Post PC Era – a Tipping Point
For the first
time ever, the
are not used
PC’s market share of DRAM chips dropped to less than 50% in 2012.
PCs have “defined and dominated” the DRAM chip market up until now.
Chip suppliers now de-prioritize PCs in favor of the faster growing markets of
smartphones and tablets.
“Personal computers are not at the center of
the technology universe anymore.”
And possibly a
Instagram user @mazinadjm
HTML5 and Mobile Web Evolutions
Instagram – 100 Million Strong
““It just crossed 100 million users,”
Zuckerberg said on stage. “They’re
•Added 20 million since July
•Instagram started the year with 15
•Added 50 million since opening up to
•22.7 million monthly unique visitors
•57th most popular site
• 38% increase in unique visitors
from June to July
Instagram has more
daily active users than
Instagram had 7.3 million active daily users in August, Twitter had 6.9 million
The avg Instagram user spent 4.3 hours on the app during August
Nearly Half of Leading Brands are Active on Instagram
Trailing only: Facebook, twitter, Google+, and Pinterest.
Who Uses Instagram
Because Instagram represents the ideal in mobile
• Hash tags to pull together
images around a topic
• Location for creating a visual
story about a place
• API to pull together pictures
taken around campus
The True Meaning of
Mobile Photo Sharing -
Community contributions to
the visual narrative of a
Instagram Photo Maps
Focuses on the where,
reflecting ongoing trend
towards location as a point
of interaction and a visual
emphasis on place-based
Loosening the primacy of time sensitivity
Instagram coming to
the wider mobile web
• Of note because Instagram
famously started as iOS app
• All can now engage the
content you share from more
points beyond the app.
• Broadens ability of non-
Instagram users to view your
• Links for easy transfer to in app
• Libraries can use this to tie their social image
projects to their growing mobile web presence.
1/2 Billion Subscriptions to cloud Storage Services
• Up 200 million
from last year
• Will jump by 125
million more next
• To hit 1.3 billion
consumer side of a tech trend
Changes in Discovery at Twitter
Know the impact, watch the big players
created with help from
Ties into these contexts:
•The “check in”
•Transparency of activity, data,
•Mobile first/mobile only
•Visualization: a visual element to
our individualized progress.
Calling a Truce with Paper
Helps Evernote free itself from the limits of digital
and helps free the beloved physical Moleskine
notebooks from the limits of print.
Combines Moleskine’s valued aesthetic with digital functionality.
Add Smart Stickers
for Digital Tagging
Evernote Business Brings Evernote to
Libraries on an Enterprise Level
Importance: Marks a shift beyond the common organic
manipulations of this productivity service that some librarians
implement by adding software for businesses.
•administrative console to
manage account data and
•Notebook directory for
sharing content with
•ability of individual employees
to publish collaborative
notebooks to the directory
•dedicated customer support
Import Scanned Books to Evernote
uses Evernote’s API to
import scanned books
and documents into
Evernote for cloud
access to content.
Helping to shift our print books from becoming “like
furniture” back into “active objects.”
To capture the memories formed while reading.
iOS6 and Libraries
More details http://bit.ly/iOS6andlibs
Big Update for Apple’s mobile operating system.
• FaceTime via cell connections – reference
• Photo streams – incorporating photo sharing trend
• Maps – shifting physical discovery
• Facebook integration
• iCloud browser tabs
• Unification of the phone number and Apple ID –
answer FaceTime across devices
• New App ranking algorithm – changes in search
Apple Maps - &
changes in discovery
for our libraries
• Yelp integration
• 3 D
understand discovery, engage the trend,
consider the actualization, and prioritize
Are QR Codes (Still) Dying?
• Will remain as long
as the camera is
• Libraries can safely
continue to invest
Context of major trend of proximity for access
QR Code problems
The strength, and weakness of QR Codes
NFC + Business Cards
• Focus: print experience w/
• Arena: how we exchange
• 1 NFC enabled card in each
pack (eliminates having to
• NFC Code can be updated
Adding a 3rd side to business cards
Or do “Moo’s NFC business cards
combine an aging format with an
Same story as their
QR Codes products
with its print
Apple as the World’s Most Valuable Company
Apple became the most valuable company of all time,
closely watch this giant’s impacts in technology and
Back to the why:
• Be aware of trends as we adapt to the changing world.
• Consider this data alongside being personally familiar with the tools and behaviors
of our users for informed refining of current services and planning for future pivots.
Why it Matters to Libraries:
The biggest company is a tech company – guiding opportunities and changes in
interaction (service) and access (content).
Big enough to set the direction of consumer technology and guide consumer
behavior and expectations.
Dominates the arenas of smartphones and tablets, providing opportunities as well as
pressures for libraries.
Apple is a major digital media provider, making impactful waves in several content
industry segments, including eBooks.
iPhone 5 & Libraries
• Improved bigger screen
= more room for apps . Impact of browsing
• Faster 4G LTE
• Impact of new dock connector.
• iTunes searching updates , app
recommendation engine, cloud movies.
More details http://joemurphylibraryfuture.com/iphone-5-ios6-software-upgrade-the-details-and-what-they-mean/
•400 Million iOS devices sold
•84 Million iPads have been sold - 17 million in recent quarter alone.
• iPad enjoys 62% of worldwide tablet market share., 91% of web traffic
in the tablet market
• 700 K apps, avg user has 100 apps
We are not in Kansas anymore
But we do have ruby GPS slippers
Social on demand music
streaming service to pay artists
$10 per subscriber
• (That is,
New and very improved Kindle ereader
Amazon CEO Jeff Bezos said at the product
release, “Paperwhite is the Kindle we’ve always
wanted to build—the technology didn’t exist to
build a display with this level of contrast,
resolution, brightness and battery life, so our
engineers invented it.”
Paperwhite Special Features:
“Time to Read” feature uses your measured reading speed metrics
to predict know when you’ll finish a chapter.
Miss those author biographies from the backs of paper books? The
new Kindle Paperwhite has those now too. Bios are hyperlinked to
more by that author with direct purchasing from within the
Kindle Fire HD
• Smaller than iPad
• Rivals Google Nexus 7
• Feature, Kindle Free Time allows parents to set
time limits for types of content; games, movies,
reading (unlimited perhaps?) etc. Supports
multiple profiles on the device.
Like Dickens of old, subscribe to an ebook once for $1.99 and
automatically receive the complete piece in serialized segments
as they are released. It is hoped that this will provide
opportunities for the authors to react fluidly to reader opinion.
• 12% of all US internet
• 20% of women and 5%
• 16% 18-29 of year olds
• 12% 30-49 of year olds
• 13% 50-64 of year olds
• 4% of 65+
• Well spread out over
• Has ~20+ million unique visitors per
• Is the third most visited social media
• Across most age groups
• Has the highest percentage of
women users social networks
• Drives high levels of referral traffic:
more than YouTube, Google+, and
• Is spawning look a likes, copycats,
and is even influencing layout
Areas of use in academic libraries include:
• Facilitating/assisting collaboration and
• Curation of resources through visual
• Targeted resources for specific groups
• Featuring electronic and print collections
• Connecting with researchers and groups
• As a teaching tool.
• Highlighting the human element of your
library with staff pins.
• Pin diagrams to FAQs.
• Curate instructional resources with
teaching pin boards.
• Teach proper citation and attribution.