1.
COMMUNICATING
STRATEGICALLY
HOW
TO
STRUCTURE
YOUR
PRESENTATION
A
SIMPLE
GUIDE
www.josemariapalomares.com
@chemapalomares

2.
YOUR
PURPOSE
+
MAIN
IDEA
START
WITH
WHY
(GIVE
A
REASON
TO
LISTEN)
MESSAGE
MAIN
IDEA
CALL
TO
ACTION
Q&A
MAIN
IDEA
+
CALL
TO
ACTION
ASSERTIVENESS
EMPATHY
@chemapalomares
START
END

3.
YOUR
PURPOSE
+
MAIN
IDEA
START
WITH
WHY
(GIVE
A
REASON
TO
LISTEN)
MESSAGE
@chemapalomares

4.
CALL
TO
ACTION
5
TOP
Q&A
MY
WAY
TO
EMPATHIZE
1.
2.
3.
4.
5.
@chemapalomares