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Social Media Marketing

        Jose Cintron, MBA-CPC
         Http://mba4help.com
http://www.linkedin.com/in/josecintron
What is Marketing?
Marketing is everything you do in preparation for the sales.


   •   Marketing materials, what they say and how they look.
   •   Your web side ranking-how accessible to your niche.
   •   How you answer the phone and how you dress.
   •   Your attitude and how you project your business.
   •   Every single point of contact with your audience.
   •   Marketing must be plan and measurable for ROI.




               www.mba4help.com
Interruption Marketing
     DOES NOT WORK (Low ROI)

Outbound Marketing is out

• Telemarketing
• Trade shows
• Direct mail
• Print ads
    TV/radio ads



                   www.mba4help.com
Permission Marketing
     DOES WORK (High ROI)

Inbound Marketing is in

• Social Media-Networking
• Blogging-Press Release
• Viral videos-Information
• Pay per click-Display ads
• SEO/SEM/emails
• Local Directories

               www.mba4help.com
Social Media




www.mba4help.com
Social Media Tools



SM-Press Releases

                          Presentation Sharing




               www.mba4help.com
Social Media Marketing

It’s About Building Relationships

    G. Give Away Your Knowledge
        A. Answer Questions
          S. Solve Problems




                  www.mba4help.com
Clientele reaching your
       Business




  www.mba4help.com
Social Media Trends

17% of online time is spent on social
networks
In 2010, 50% of marketers (read: your
competition) will incorporate social media
Top 5 marketing tactics increasing in 2010:
–   Social media (75%)
–   Web search/SEO (51%)
–   Email campaigns (49%)
–   Virtual events (48%)
–   Online advertising (28%)


             www.mba4help.com
Social media users in U.S.




   www.mba4help.com
Facebook –Social Media


Over 850 Millions
175 Million users in U.S.
1of every 5 person in the World
250 Million Photos upload Daily
2.7 Billion Likes Daily
20 Min. avg. per Visit


      www.mba4help.com
What’s the big deal with Social
         Media Marketing (SMM)?

• Build a Database
• Massive Traffic
• SEO Success
    • Back links, Traffic, Branding
•   Building Relationships
•   Cost Effective – Mostly Free!
•   Measurable (Google Alerts)
•   Flexibility – 30 Minutes to 8 Hrs / Day
•   Increased Sales & Revenue
              www.mba4help.com
What’s the big deal with Social
          Media Marketing (SMM)?


•   Massive Traffic
•   Build a Database
•   SEO Success
•   Building Relationships
•   Target your audience
•   Cost Effective (ROI)
•   Measurable
•   Flexibility



              www.mba4help.com
Your Online Marketing Plan


Creating Your Brand
Setup Your Website
SEO/SEM/Local Directory
Create Social Profile/Viral
Start Connecting $$$


                www.mba4help.com
Social Media Optimization

SMO allows you to promote your company’s
website through an interactive method. You
can be popular among the social media users
and can leverage your business, through
social media optimization.




          www.mba4help.com
Social Media Optimization
Advantage:

Brand building
Increased inbound links and direct
referrals.
Network with the best in the industry.
Reaching targeted market segment.
Negligible media costs.
Increased site traffic.
Increased search engine rankings.
Increase revenues and ROI
                  www.mba4help.com
Social Media Marketing
                 Services Includes

Social Media Marketing Strategic Auditing and Consulting
In House Social Media Marketing Training
Social Profile Selection & Development
Image and Reputation Management
Social Media Community Outreach Programs
Online Brand Management
Blog Commenting Campaigns
Content Management
Video Promotional Campaigns
Others

                www.mba4help.com
www.mba4help.com
Your Business

Without Social media          Using Social Media




                www.mba4help.com
Conclusion
Using local directories    Not using local directories




                www.mba4help.com

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Social Media for Business Success

  • 1. Social Media Marketing Jose Cintron, MBA-CPC Http://mba4help.com http://www.linkedin.com/in/josecintron
  • 2. What is Marketing? Marketing is everything you do in preparation for the sales. • Marketing materials, what they say and how they look. • Your web side ranking-how accessible to your niche. • How you answer the phone and how you dress. • Your attitude and how you project your business. • Every single point of contact with your audience. • Marketing must be plan and measurable for ROI. www.mba4help.com
  • 3. Interruption Marketing DOES NOT WORK (Low ROI) Outbound Marketing is out • Telemarketing • Trade shows • Direct mail • Print ads TV/radio ads www.mba4help.com
  • 4. Permission Marketing DOES WORK (High ROI) Inbound Marketing is in • Social Media-Networking • Blogging-Press Release • Viral videos-Information • Pay per click-Display ads • SEO/SEM/emails • Local Directories www.mba4help.com
  • 6. Social Media Tools SM-Press Releases Presentation Sharing www.mba4help.com
  • 7. Social Media Marketing It’s About Building Relationships G. Give Away Your Knowledge A. Answer Questions S. Solve Problems www.mba4help.com
  • 8. Clientele reaching your Business www.mba4help.com
  • 9. Social Media Trends 17% of online time is spent on social networks In 2010, 50% of marketers (read: your competition) will incorporate social media Top 5 marketing tactics increasing in 2010: – Social media (75%) – Web search/SEO (51%) – Email campaigns (49%) – Virtual events (48%) – Online advertising (28%) www.mba4help.com
  • 10. Social media users in U.S. www.mba4help.com
  • 11. Facebook –Social Media Over 850 Millions 175 Million users in U.S. 1of every 5 person in the World 250 Million Photos upload Daily 2.7 Billion Likes Daily 20 Min. avg. per Visit www.mba4help.com
  • 12. What’s the big deal with Social Media Marketing (SMM)? • Build a Database • Massive Traffic • SEO Success • Back links, Traffic, Branding • Building Relationships • Cost Effective – Mostly Free! • Measurable (Google Alerts) • Flexibility – 30 Minutes to 8 Hrs / Day • Increased Sales & Revenue www.mba4help.com
  • 13. What’s the big deal with Social Media Marketing (SMM)? • Massive Traffic • Build a Database • SEO Success • Building Relationships • Target your audience • Cost Effective (ROI) • Measurable • Flexibility www.mba4help.com
  • 14. Your Online Marketing Plan Creating Your Brand Setup Your Website SEO/SEM/Local Directory Create Social Profile/Viral Start Connecting $$$ www.mba4help.com
  • 15. Social Media Optimization SMO allows you to promote your company’s website through an interactive method. You can be popular among the social media users and can leverage your business, through social media optimization. www.mba4help.com
  • 16. Social Media Optimization Advantage: Brand building Increased inbound links and direct referrals. Network with the best in the industry. Reaching targeted market segment. Negligible media costs. Increased site traffic. Increased search engine rankings. Increase revenues and ROI www.mba4help.com
  • 17. Social Media Marketing Services Includes Social Media Marketing Strategic Auditing and Consulting In House Social Media Marketing Training Social Profile Selection & Development Image and Reputation Management Social Media Community Outreach Programs Online Brand Management Blog Commenting Campaigns Content Management Video Promotional Campaigns Others www.mba4help.com
  • 19. Your Business Without Social media Using Social Media www.mba4help.com
  • 20. Conclusion Using local directories Not using local directories www.mba4help.com