What got us here will not get us there
The impact of design is growing and the demand for design talent is increasing. More designers are rising to leadership roles. Management consulting and research firms are showcasing the business value of design. However, reality shows a contrasting picture as there are hundreds of design teams at different levels of influence in their organizations.
We have to invest in our people. We must create opportunities for career growth to help designers progress. At the same time, we need to create conditions for emerging and established design leaders to succeed. We have to build a strong foundation of influence, strategy, and value to the customer, our peers, our teams and our organizations.
This presentation is focused on what we can do to pave the way for our design teams to amplify the impact of their work. The stories I share are primarily based on my leadership journey and are supplemented by interviews with design leaders from around the world.