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LinkedIn Company Pages - #SMMW18
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LinkedIn Company Pages are often seen as boring, but they DO have a place and are getting updates from time to time, including native video posts. This presentation was delivered at #SMMW18 in San Diego and here are the slides to trigger your memory, if you were there, or give you some ideas about the place for Company Pages for those that were not there.
Jo SaundersFollow
LinkedIn™ Training and Content Strategy to Brand and Grow Your Business » Connect - Create - Convert » LinkedIn ExpertAdvertisement
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LinkedIn Company Pages - #SMMW18
- How to use your LinkedIn Company Page to Reach and Engage your Ideal Clients Presented by: Jo Saunders Design © Social Media Examiner @JoSaundersAU
- 2 Perth Facts • Sister city of San Diego 15,077km away • Most isolated city • Biggest city park • Sunniest & windiest Australian city Copyright Wildfire Social Marketing 2018@JoSaundersAU • Perth
- 3 "Connect the world’s professionals to make them more productive and successful” Copyright Wildfire Social Marketing 2018 LinkedIn Purpose
- 4
- 5 Company Page Benefits 1. Brand - Position & Culture 2. Talent - Leverage & Attract 3. Reach - Ideal Clients & Partners Copyright Wildfire Social Marketing 2018@JoSaundersAU
- 6 Company Page Foundations Brand Talent Ideal Clients Copyright Wildfire Social Marketing 2018@JoSaundersAU
- 7 Copyright Wildfire Social Marketing 2018 Company Page
- 8 Copyright Wildfire Social Marketing 2018 Team
- 9 Copyright Wildfire Social Marketing 2018 Followers
- 10 Copyright Wildfire Social Marketing 2018 Connections
- 11 Copyright Wildfire Social Marketing 2018 Connections
- 12
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- 16 Company Page followers Employees generally have 10xconnections more than Social Leadership and Influence Copyright Wildfire Social Marketing 2018 @JoSaundersAU
- 17 Create Activate Team Promote Repurpose Monitor Activate Team Analytics Track relationships Social Business Roadmap Identify Review Copyright Wildfire Social Marketing 2018 Engagement @JoSaundersAU MissingLettr.com Hootsuite/Buffer Like / Comment / Share Video Lumen5 Graphic SlideShare Nimble.com
- 18 Are Your Team Findable? 2. Branded 1. Optimized 3. Active Copyright Wildfire Social Marketing 2018 Gamification LinkedIn.com/sales/ssi
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- 20 Video…
- 21 Are Your Team Connected? Copyright Wildfire Social Marketing 2018 2. Team 1. Page 3. Network
- 22 Building Team Credibility? Copyright Wildfire Social Marketing 2018 2. Page Team 1. Content Page 3. Team Page Blog Curation Education Guidelines VideoVisuals Value Creation Articles Voice POST SHARE ENGAGE
- 23 Copyright Wildfire Social Marketing 2018
- 24 Copyright Wildfire Social Marketing 2018
- 25 Copyright Wildfire Social Marketing 2018
- 26 Copyright Wildfire Social Marketing 2018
- 27 What Next? • Be Found – Brand Visibility & Findability • Be Remembered – Content Strategy • Be Chosen – Engagement Strategy Get Good Review > Transform > Guidelines > Training > Accountability Copyright Wildfire Social Marketing 2018
- 28@JoSaundersAU Jo Saunders jo@wildfiresm.com LinkedIn.com/in/josaunders » Profitability » Loyalty » Advocacy » Influence » Authority » Find Your Voice » Build Your Profile » Expand Your Network » Ignite Your Influence » Grow Your Business wildfiresocialmarketing.com/SMMW18
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