1.
Facebook Basics
for your Business

2.
AGENDA
• Why Facebook is important
• How to brand your Facebook Page
• How to optimise your Facebook Page
• How to publish and schedule content
• Features to engage your ideal
client/customer.
• Facebook Insights
• Tricks & tools to save time.

3.
How do you
feelabout
social
media?

4.
How will you
stand out?
8Seconds
What do your ideal
What problems do
What do you want
clients search for?
to be known for?
you solve?
2.2B
Active
Users

5.
Copyright Wildfire Social Marketing 2019

6.
Facebook
Individual
• PROFILE
Community
• GROUP
Business
• PAGE

7.
PROFILE
1. Connect to your
Business Page
2. Include other social
media links
3. Review feature photos
4. Be ’on brand’
5. Review Privacy Settings
6. Use Lists to categorise
‘friends’

8.
Group
PURPOSE
Community
Relationships
1-Many
Events
Live Video
Learning Portal
Document Sharing
BRAND
Connect to Page
PRIVACY
Open / Closed
Rules
Joining Questions

9.
Page
PURPOSE
Awareness
Announcement
Engagement
Lead Generation
Conversion
FUNCTIONALITY
Facebook Apps
Events/Video
3rd Party Apps
Connect to Group
Advertising $$$
BRAND
Consistency
Connection

10.
Branding &
Optimistion

11.
Copyright Wildfire Social Marketing 2018
Brand
Message
Skills &
Talent Clients
Passion
Personality
Purpose

12.
Logo
Cover
URL
Features;
About
Posts
Photos
Video
Live Video
Events
Reviews
Notes
Groups

13.
Create a Page

14.
Username
Picture
320x320px
Display:
170x170px
desktop
128x128px
mobile
Cover photo
851x315px
Display:
820x312px
desktop
640x360px
mobile
Button
• Call
• Send
Message
• Go to
Website

15.
www.canva.com https://snappa.com 5 DL/Mth
BRANDING
Tools

16.
Optimise Your Page
Keywords
Contact Info
Protect Your Page
Who needs admin
access?

17.
PAGE
1. Brand your Page
2. Optimise Content
3. Customise CTA button
4. Add Services
5. Add Review
6. Organise Photos
7. Use Video & Live Video
8. Feature your Groups
9. Integrate with tools

18.
Content
Strategy

19.
Find Your Voice
• Purpose
• Passion
• Positioning
• Personality
• Persuasion
Copyright Wildfire Social Marketing 2017

20.
• Brainstorm theme/topics*
• Create a schedule
• Produce
• Source media
• Edit / Format
• Publish
• Promote
Content Creation Steps
Tell your professional story.
• Career changes
• Business stories
• Start-up story
• Company highlights
• Milestones & achievements
Showcase your passion
Share your team culture
Innovation & News
How to content
Success stories

21.
Content Options

22.
Engagement
& Growth

23.
See People and
Pages who Like
your Page and
when.
And Ban
people…
Manage
Your Page
Audience
Partners

24.
Build your Page
Audience

25.
Like Pages as your Page

26.
Engage as your Page

27.
Action ?

28.
WHAT NEXT?
FOR A PERSONALISED BUSINESS ADVISORY SESSION:
Book for your 1 to 1 session – just $40 each.
TO ACQUIRE FURTHER DIGITAL SKILLS & TRAINING:
Book for the next workshop – www.businessstation.com.au
LinkedIn …. Video …. Instagram … Facebook Live
When Social Met Video Series …

29.
THANKYOU
This presentation has been brought to you on behalf of AusIndustry and the
Australian Small Business Advisory Services Digital Solutions (ASBAS) Program.

30.
Performance

31.
Performance & Social Proof

32.
Tools &
Integrations