CULTURAL FACTS•The United Kingdom iscomprised of four countries:•England•Scotland•Wales•Northern Ireland•Official language: English(Other languages: Welsh,Irish,Gaelic,Cornish)
CULTURAL FACTS•For geographic and cultural reasons,people from UK feel different from Europeanpeople.• Even between them they prefer to becalled English, Welsh , Scottish, andNorthern Irish instead of British. There is astrong sense of identity and nationalism.•You mustn´t call someone Welsh, Scottishor Irish `English´ or they will feel offended.
BUSINESS PROTOCOL•Business people in the UK are usuallywidely experienced in interacting with othercultures.•When negotiating, business people mayoften expect things to be done `their way´.•The British use `understatement´ and ironyvery widely when speaking. They tend touse terms such as `perhaps´, `possibly´, `itcould be´.
•The handshake is the most common way ofgreeting someone when meeting and leaving.•Kissing is reserved for family members inprivate.•They prefer to maintain a few feet ofdistance between them and the person theyare talking to.GREETINGSdo´s and dont´s
•Physical contact is rare and best avoided.•British people don´t like to show theiremotions in public.•They are very reserved, so asking openpersonal questions should be avoided.•Gestures are usually subtle in the U.K. It isadvisable to restrict your body language.They may seem stiff and formal at first.GREETINGSdo´s and dont´s
GREETINGSdo´s and dont´s•Avoid prolonged eye contact as they mayfeel rather uncomfortable.•Business cards are exchanged at the initialintroduction without any formal ritual.•Introduce a younger person to an olderperson, or the one with the lowest statusfirst.
BUSINESS MEETINGS•Punctuality is generally expected. Avoidbeing more than 5 to 10 minutes late, andcall ahead if you will be.• Meetings usually start with a small talkabout your trip, the weather, traffic,etc.
BUSINESS MEETINGS•At restaurants, especially those used forbusiness lunches and dinners, keepconversations at a quiet level. Being loud may beregarded as bad manners.•Business people in this country usually speakin a controlled way.