Red daring - community showcasing

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Red daring - community showcasing

  1. 1.
  2. 2. I want to impress you with my work<br />“How can I best share this with you?”<br />
  3. 3. I’m looking for expertise…<br />“Am I going to look at your work or at who you worked with?”<br />
  4. 4. The tools we use are changing…<br />
  5. 5. I never work alone<br />
  6. 6. Why should I publish my work alone?<br />
  7. 7.
  8. 8. Vision: Collaborative Portfolios <br />You work on projects together with people and companies. By showcasing your projects together with those you work with, you capture an audience with a personal interest in promoting your achievements.<br />
  9. 9. Mission<br />To become the most intuitive platform for professionals and companies to showcase their work together. <br />
  10. 10. Current networks<br />Red-Daring network<br />
  11. 11. Create a simple on-line project interface with joint project ownership<br />
  12. 12. Keep full control of association with projects with the individual <br />
  13. 13. Make sharing of the projects intuitive<br />
  14. 14. Allow for managed collections of projects through a simple group interface<br />
  15. 15. Integrate Red Daring with other web publication tools<br />
  16. 16. Target audience<br />All modern professionals, but initially creative and marketing professionals. It also targets companies, with a focus on agencies and brands. <br />
  17. 17. Concept differentiators<br />Easy management, control and publication of shared portfolios<br />Extend benefits of creative portfolios to project managers and clients<br />Unique brand to capture community showcasing market potential <br />
  18. 18. User story - freelancer<br />Hi, <br />I’m Carlos. I’m a graphic designer with ten years experience. I do an average of about 20 different projects per year with a variety of agencies.<br />The quality of my work is crucial, positive word-of-mouth is my best bet for finding new work. You can find my work on my website. When a new prospect contacted me, I used to send them a PDF file with selected relevant work to improve my chances.<br />Why I joined Red-Daring?<br />I want to showcase my work to people in my network to bring in new projects.<br />What’s better than a good referral? My references are right there with my projects.<br />People I worked with are automatically tied together. It pays off to stay in touch.<br />
  19. 19. User story - Agency<br />Hi, <br />We are DistUrban. We are a multimedia agency with 10 fte’s as well as some freelancers. We have 3 steady accounts that we work for and about 10 new clients per year. We work on various projects in parallel and deliver around 50 projects per year. <br />We used to sit together and create case stories about once every quarter which we then sent to our mailing list and used to refresh our website. When we pitched on a new project, we dug through our past work to prove our capabilities. <br />Why we joined Red-Daring?<br />We want to showcase our work to people in our network to bring in new projects.<br />No more digging through old folders, showcasing our work has never been easier.<br />Our clients appreciate it if we summarize the project after delivery, see it as after-sales!<br />
  20. 20. Concept development<br />Project team<br />Identity<br />Programming<br />www.fireflybranding.com<br />www.the plant.jp<br />www.1000faces.nl<br />UX design<br />Corporate partners<br />?<br />?<br />
  21. 21. Interested in the concept?<br />jorrit@red-daring.com<br />

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