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Dutch Design in South China


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Dutch Design in China, Dutch design, PRD design, Dutch architecture in PRD, south China, Consulaat, Consul generaal, Ton van Zeeland, Foshan, FCIP, design, design statistics, BNO, BNA

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Dutch Design in South China

  1. 1. DUTCH INDUSTRIAL DESIGN in CHINA <ul><li>Consulate General of the Kingdom of The Netherlands </li></ul><ul><li>Mr Ton van Zeeland </li></ul><ul><li>Consul General </li></ul>
  2. 2. DUTCH INDUSTRIAL DESIGN in CHINA <ul><li>About The Netherlands </li></ul><ul><li>ID History in Europe </li></ul><ul><li>ID History in The Netherlands </li></ul><ul><li>Dutch ID Education </li></ul><ul><li>Dutch Design: Inventive </li></ul><ul><li>Dutch Architects in PRD </li></ul><ul><li>Dutch Industrial Design </li></ul>
  3. 3. About The Netherlands EU Member 16 Million People Also called Holland We speak Dutch Many speak 3 languages We travel worldwide Do business
  4. 4. About The Netherlands fits 236 times China & 4 times Guangdong
  5. 5. Numbers <ul><li>Designers </li></ul><ul><li>Industrial Designers </li></ul><ul><li>GDP of Creative Industry </li></ul><ul><li>ID Agencies (15+ Staff) </li></ul><ul><li>Industrial Design Courses </li></ul><ul><li>Years ID education </li></ul><ul><li>First commercial ID dept. </li></ul><ul><li>ID Agencies in GD </li></ul><ul><li>Designers in GD </li></ul><ul><li>First Dutch man in China </li></ul>14,000 RMB 26 Billion 200 >10 40 1600 46,000 1924
  6. 6. ID History in Europe A development from crafts to mass production and modernism 1588 Word “design” First defined 1452-1519 Leonardo Da Vinci (Italy) first ‘designer’ 1759 Josiah Wedgwood (UK) First Industrial Designer 1919 Walter Gropius (Ger) Starts Bauhaus First ID School integrating disciplines
  7. 7. ID History in The Netherlands A creative collision between craft and industrial mass production technology 1856 - 1934 Hendrik Berlage Architect - Grandfather of Dutch (Industrial) Design Image: Wikipedia Image: St. Hubertus Jachthuis Image: eboumans De Burcht Image: NH Tramwegmaatschappij
  8. 8. ID History in The Netherlands: Gerrit Rietveld 1888 – 1964 Gerrit Rietveld Founder of “De Stijl” first Dutch Design Movement Red Blue Chair, 1917 Schroder Huis Steltman Stoel Image: Wikipedia Zig Zag Stoel
  9. 9. ID History in The Netherlands: Some Dutch Design Icons 1955-1975 Kho Liang Le 1924 Philips NL first design department 1967 Wim Crouwel Font “New Alphabet” Image: Philips Image: Artifort (M416) Image:
  10. 10. Dutch ID Education <ul><li>1949 Mart Stam and Andries Copier pledge the foundation to establish a faculty of Industrial Design </li></ul><ul><li>Delft University of Technology </li></ul><ul><li>University of Twente </li></ul><ul><li>TU Eindhoven </li></ul><ul><li>Haagse Hoge School (IPO) </li></ul><ul><li>Design Academy Eindhoven </li></ul><ul><li>Hogeschool Windesheim </li></ul><ul><li>Gerrit Rietveld Academy </li></ul><ul><li>Fontis Hogescholen Venlo </li></ul><ul><li>Hogeschool Rotterdam </li></ul><ul><li>Hoge school Arnhem en Nijmegen Saxion Enschede </li></ul><ul><li>Hoge school Utrecht </li></ul><ul><li>ROC Drachten </li></ul><ul><li>Deltion College </li></ul>Image: Faculty Industrial Design, TU Delft (
  11. 11. Dutch Design: Inventive <ul><li>Open mind </li></ul><ul><li>Out of the box (bending rules) </li></ul><ul><li>Striving for functionality /simplicity (less is more) </li></ul><ul><li>Humorous (Ironic) </li></ul><ul><li>Conceptual (from a core idea) </li></ul><ul><li>Pragmatic (consensus oriented) </li></ul>Image: Kun Kun
  12. 12. Design Methodology <ul><li>Functionality </li></ul><ul><li>Usability </li></ul><ul><li>Experience </li></ul><ul><li>Dutch Designers go beyond design, they consider many areas to create innovative and profitable products. </li></ul>Trans formation From: Prof. Daan van Eijck Dutch Design: Inventive Technology Business Product Design People Interaction
  13. 13. Dutch Architects <ul><li>Various Dutch Architects realize famous buildings in Guangdong: </li></ul><ul><li>GZ TV Tower - IBA </li></ul><ul><li>GZ Times Museum – OMA </li></ul><ul><li>Long Gang City Center – Mecanoo </li></ul><ul><li>Christal Island SZ – Oma </li></ul><ul><li>SZ Stock Exchange - Oma </li></ul><ul><li>SZ - MVRDV </li></ul>Dutch Architecture in South China From:
  14. 14. Guangzhou TV Tower Images: Information Based Architecture (IBA)
  15. 15. Guangzhou Times Museum www. Image: Iwan Baan (www.
  16. 16. Long Gang City Center Masterplan www. Image: Mecanoo
  17. 17. Shenzhen & Liuzhou www. Image: MVRD
  18. 18. Shenzhen Crystal Island & Shenzhen Stock Exchange www. Images: OMA
  19. 19. Your Dutch ID Partner Dutch Designers can be your partners for successful product development for China and the West! <ul><li>The Netherlands small but world famous for business </li></ul><ul><li>International people </li></ul><ul><li>Good in Design </li></ul><ul><li>Innovative & strategic </li></ul><ul><li>Like long term relations and commitment </li></ul><ul><li>More than 40 years ID education </li></ul><ul><li>Almost 100 years experience in Commercial Design Business </li></ul><ul><li>Professional </li></ul><ul><li>Growing amount of Dutch Designers in Guangdong </li></ul>
  20. 20. CONTACT US FOR -Trade Enquiries -Investment in Holland -Design & Business Partners -Information on Holland <ul><li>Send your inquiries to: </li></ul><ul><li>[email_address] </li></ul><ul><li>or look on </li></ul><ul><li> </li></ul>Send us your portfolio to: [email_address]