Social media for coaches


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  • -Easily access the latest news and information on any given topic -Monitor progress of athletes/yourself/your work
  • Screenshots of blogs
  • Screenshots of blogs
  • Social media for coaches

    1. 1. J örg Probst Australian Track & Field Coaches Association Congress Australian Institute of Sport, Canberra, 2 October 2011 [email_address] @jrgprbst
    2. 2. Communication then and now
    3. 3. Overview <ul><li>What are social media? </li></ul><ul><li>Benefits & challenges of social media </li></ul><ul><li>How coaches can benefit from social media </li></ul><ul><li>Questions </li></ul>
    4. 4. What are social media? My definition: “ Social media refers to the use of internet-based applications and services that allow free and interactive exchange of information.”
    5. 5. What are social media?
    6. 6. Example: Networking
    7. 7. Example: Wikis
    8. 8. Example: Publication
    9. 9. Example: Blogs
    10. 10. Example: Micro blogs tweet
    11. 11. Example: Link sharing
    12. 12. Example: Document collaboration
    13. 13. Stats Fact: Australians are world champions in social media use!
    14. 14. Source: Nielsen 2010 Social Media Report Time spent per month per person using social media
    15. 15. Source: Universal McCann, Wave 5 Study, October 2010
    16. 17. Why use social media? So what? Who cares?
    17. 18. Why use social media? Your athletes care!
    18. 19. Benefits of social media
    19. 20. Benefits - networking <ul><li>Easy to communicate with athletes/colleagues </li></ul><ul><li>Extend your network (from local to universal) </li></ul><ul><li>Build your profile/reputation </li></ul>
    20. 21. Benefits – content/info sharing <ul><li>Share your insights and knowledge with your athletes and other coaches – quickly and easily </li></ul><ul><li>Publish your work online </li></ul><ul><li>Acquire knowledge </li></ul>
    21. 22. Benefits – current awareness <ul><li>Effortlessly access the latest news and information on any given topic </li></ul><ul><li>Monitor athletes/yourself/your work </li></ul>
    22. 23. Benefits - collaboration <ul><li>Work with others on the same document </li></ul><ul><ul><li>Training plan </li></ul></ul><ul><ul><li>Training diary </li></ul></ul><ul><ul><li>Competition results </li></ul></ul>
    23. 24. Challenges/dangers <ul><li>Information overload </li></ul><ul><li>Potential time waster </li></ul><ul><ul><li>Skim read </li></ul></ul><ul><ul><li>Set time limits </li></ul></ul><ul><ul><li>Know what you want </li></ul></ul><ul><ul><li>Be selective </li></ul></ul><ul><ul><li>Filter out the %$@# </li></ul></ul><ul><li>Permanency </li></ul><ul><li>Anti-social behaviour </li></ul>
    24. 25. Applications for coaches
    25. 26. Facebook <ul><li>Smart phone friendly </li></ul><ul><li>Create custom groups </li></ul><ul><li>Stay in touch with athletes & coaches </li></ul><ul><li>Notice issues/problems </li></ul><ul><li>Send & receive invites to competitions/training (e.g. Throwers Club NSW) </li></ul><ul><li>Sharing training videos </li></ul>
    26. 27. Ability to create groups
    27. 28. LinkedIn <ul><li>Facebook for professionals (similar features) </li></ul><ul><li>Better control over privacy than Facebook </li></ul><ul><li>Potential for coaches to network more </li></ul><ul><li>Referrals </li></ul><ul><li>Example: “Throws coaches” </li></ul><ul><li>Example: AT&FCA group? </li></ul>
    28. 29. Twitter <ul><li>Short & sharp messages (140 char. limit) </li></ul><ul><li>Easy to use with smart phone </li></ul><ul><li>Instantaneous updates / latest developments </li></ul><ul><li>Share & discover interesting links to websites </li></ul><ul><li>Being passive observer is OK </li></ul><ul><li>Potential time-waster </li></ul><ul><li>Choose wisely who you follow </li></ul><ul><li>Increasing number of top athletes use Twitter </li></ul>
    29. 33. Is it useful?
    30. 34. Wikis <ul><li>Information sharing </li></ul><ul><li>Document management </li></ul><ul><li>E.g. Several coaches, athletes and sports scientists working on a research project </li></ul><ul><li>E.g. AT&FCA provides Wiki for members (added benefit of joining) </li></ul><ul><ul><li>coaches can better exchange information, including links, documents, videos, photos sequences, etc. </li></ul></ul><ul><ul><li>could also assist in the delivery of coaching courses. </li></ul></ul>Zoho
    31. 35. Wiki (Confluence)
    32. 36. Sample athletics blogs/boards <ul><li>Coaches and athletes post about specific topics/events </li></ul><ul><li>Potentially good source of info </li></ul><ul><li>Often Q&A approach </li></ul><ul><li>Examples: </li></ul><ul><ul><li>“ The Ring” - Long-standing throwers’ blog </li></ul></ul><ul><ul><li>Pole Vault Power </li></ul></ul><ul><ul><li>Map My Run </li></ul></ul><ul><ul><li>Cool Running Australia </li></ul></ul><ul><ul><li>Run Keeper </li></ul></ul>
    33. 49. WordPress <ul><li>Best alternative to having own website – FREE! </li></ul><ul><li>No need to know coding (although you can use HTML code as well) </li></ul><ul><li>Personalise your site & start posting </li></ul><ul><li>Stats provided </li></ul>
    34. 55. Scribd <ul><li>Publish own articles/documents </li></ul><ul><li>Others can link to your doc or embed in their website </li></ul><ul><li>Stats provided </li></ul><ul><li>Option to request users to pay for access for certain documents </li></ul><ul><li>Beware of copyright </li></ul>
    35. 58. Google Docs <ul><li>Online collaboration in real time </li></ul><ul><li>Use for creating and sharing training plans, training diaries, results spreadsheets, etc. </li></ul><ul><li>Creator determines access rights & privileges </li></ul>
    36. 60. Dropbox <ul><li>Online collaboration – but not in real time </li></ul><ul><li>Use for creating and sharing training plans, training diaries, results spreadsheets, etc. </li></ul><ul><li>Creator determines access rights & privileges </li></ul><ul><li>Synchronise with all your computers/handheld devices </li></ul><ul><li>Requires software installation </li></ul><ul><li>Small annual cost </li></ul><ul><li>Easy to navigate (familiar folder structure) </li></ul>
    37. 64. YouTube <ul><li>Access and download useful exercise demonstration clips </li></ul><ul><li>Create own YouTube Channel </li></ul><ul><li>Upload and share competition and training videos with athletes & other coaches </li></ul><ul><li>Create own exercise library </li></ul><ul><li>Share links to clips via Facebook, Twitter etc. (also to promote own material) </li></ul>
    38. 66. Google News <ul><li>Search across tens of thousands of internet news publications for names, events, etc. </li></ul><ul><li>Set up email alerts for any Google News search </li></ul><ul><li>But: doesn’t include anything published on Facebook or Twitter or WordPress </li></ul>
    39. 67. Google News
    40. 68. Summary <ul><li>Social media have many useful applications for coaches </li></ul><ul><li>Negative side effects/dangers can be managed </li></ul><ul><li>Take advantage of existing technology! </li></ul>
    41. 69. Questions?
    42. 70. This presentation on Facebook Delicious LinkedIn iCyte YouTube Dropbox The Ring WordPress Map my run Twitter Pole Vault Power forum Jorg Probst Coaching Google News Run Keeper Google Documents Scribd Flickr