The usability of carbon dioxide information

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Seminar for 2009 World Usability Day

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The usability of carbon dioxide information

  1. 1. WORLD USABILITY DAY 2009/Nov/12 JORGE ZAPICO KTH / CSC / Media / Industrial Ecology Centre for Sustainable Communications Persuasive Services http://sustainablecommunications.org
  2. 2. The usability of carbon dioxide information what is carbon literacy and how can it be improved?
  3. 3. The effect of anthropological greenhouse gases in the global climate system has been known and studied for a long time. But in 2007 something happened
  4. 4. This molecule went mainstream!
  5. 5. 100% of Swedes knows about climate change 70% wants to reduce their impact
  6. 6. Carbon information is now part of everyday life and decisions
  7. 7. But, what is it two kilograms of co2? Is it a lot? Is it little? How is it compared to how much I saved because I changed to low energy lamps? There is a lack of understanding carbon dioxide information
  8. 8. A lack in understanding the numbers and the scales
  9. 9. We need to increase our carbon literacy!
  10. 10. And for that we need to make carbon dioxide information usable
  11. 11. Because carbon dioxide information is abstract. It is invisible and linked to the consequences by a complex connection.
  12. 12. Compare with a baseline
  13. 13. Comparing with other emissions
  14. 14. Linking with the real world
  15. 15. carbon.to
  16. 16. 1kg beef ≈ 2544 cups of tea 36kg beef ≈ 13639 carrots 2kg beef ≈ 735 km in train 1 hour flying ≈ 9 years running a fridge 5kg salmon ≈ 2141 carrots
  17. 17. Increasing carbon literacy through play and simulation. Entertaining and learning by doing.
  18. 18. As climate change is getting more weight in our decisions we need a better understanding of the information available. We need to make carbon dioxide information usable at the moment of decision.
  19. 19. We have presented some hints towards it and explained our intervention. There is a lot of things we need to understand and a lot of work that can be done, What is it then one kilo of CO2?
  20. 20. Thanks! Contact at: Jorge Zapico zapico@kth.se @zapico jorgezapico.com David Kjelkerud @davidkjelkerud Presentation at http://slideshare.net/jorgezapico

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