Jorge G.Solana y T.


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Jorge G.Solana y T.

  1. 1. Jorge G. Solana TORONTO, ON. CANADA / E-mail: / Pr of i t prof itscustomerstr at egytacticbrandi ngbrandgainmoneyr evenuemar ket mar ket ingresear cht el emarketingsalesales promoti onpubl icityadvert isingpublicr el at ionsP.R. management admi ni st rationfi nancescashdoll ar successf inancesfi nanci al goal objectiveincreasebusi nessaccount clientexposureassetvaluetar get nichepower accountingbankequit y$valuerevenueacquisiti onmer gestr ategytact icknowledgeknowhowgrowthI .P.O. P. L.M. A.skill ideal proventr ackrecor dpl anningunbeatablemessagemanager di rect or headexper ienceexperti secomm unicat or buildr el at ionef fect iveacti vi tiesawarenesscopywrit ingedit ingpr esent at ionqualit ypr essreleasemediakit sideai nnovati onf ashionactual sharpnewmodernt echni quetechnical asset valuer ight deadl inepr essur equal it yBusinessConti nuit yMicrosof tWor dOff icepubl isher Excel Call InboundPower poi nt Accountabili tyAgil eAdapt ableAnal yticSystematicThinkingCommunicat ionConceptual Thi nki ngCr eativeInnovativeThinki ngForwardStr at egicThinki ngI niti at ivePr oblemSolvingDecisionMaki ngResul ts Or i ent ati onServiceOri entationThor oughpeopl emanagement leaderguidedi rect or manager dir ectingt eamwor kpar tner ingpart ner tr ustcommunicationimpact inf luence ALL-ROUND BUSINESS PROFESSIONAL  Internationally experienced, entrepreneurial professional with accomplished background in client satisfaction, new business development and progressive managerial advancement.  Knowledge and expertise in;  Strategic Business Unit Management  Tourism, Marketing and Public Relations  Organizational Development and Strategic Planning  Financial Management and Equity Investment Analysis  Professional Managerial skills, consensus builder & problem solver  P & L experienced, multi-tasker, creative, value-added & goal oriented  Experienced Speaker. Solid presentation & communication techniques  Computer software savvy, fully fluent in Spanish & conversational Portuguese PROFESSIONAL EXPERIENCE Free Lance Tour Director. Toronto, ON 2005 to date Servicing Canadian and European tour operators with touring itineraries for Canada, Mexico and the U.S.A. Proven and demonstrable record of customer and account satisfaction. Owner-Administrator – CASA MEXICO, INC. Toronto, ON 2001 – 2005 Established brand awareness within the Latin community through high profile promotions with diverse media and in specific with Telelatino for the 2002 World Cup, Miss Canada Pageant 2003 & diverse TV cooking specials. Got written & electronic editorial in a regular and progressive basis. Director – TOURISM OFFICE OF MEXICO Toronto, ON 1995 – 2000 Miami, FL 1993 – 1995  Managed Mexico’s Tourism Bureau & headed its Tourism Investment & Promotion Advisory Board  Directed all marketing strategy, including Sales Promotion, Marketing Research, Advertising, Tele Marketing, Public Relations and Trade & Consumer Services for Ontario and Manitoba and in a prior Florida-based tenure responsible for the Southeast of the U.S.A.  Responsible for multi-million annual budgets. REDUCED $50,000 USD of fixed operating cost while consistently increased every single parameter of market share per annum.  ACHIEVEMENTS PER ENDEAVOUR; MARKETING  Produced and managed several marketing programs including; product launches, tradeshows, coop-advertising, familiarization trips, gastronomy shows, focus groups, training seminars, sales blitzes, point of sale and cross promotions.  Created promotional and marketing collateral materials including; flyers, promo sheets, mini brochures, stand-ups, shells, slide shows, displays & market reports.  PUBLIC RELATIONS  Achieved progressive exposure in written and electronic specialized media.  Created & produced at NO-COST the nationally distributed “MAX your MEX” travel guide magazines and the “Mexico for every reason every season” sales guide insert.  Co-produced the promotional video “Mexico… An endless journey”.  INCREASED 212% ($83,600 USD) value into the Hurricane Pauline emergency program  Produced media kits and handled press releases, media enquiries and interviews.  NEW BUSINESS DEVELOPM ENT  Introduced & established Progreso in the Yucatan peninsula as a new destination for the Canadian charter market and the snowbird’s long-term and retired segments  Lined-up Veracruzand Loreto as destinations for the charter market and several ones for FIT’s.  Assisted establish Mexicana Airlines GSA & Product launch in Toronto & the return of Canadian Airlines participation in the Acapulco Tianguis Turistico (Mexico’s premier Tourism Showcase)
  2. 2. PROFESSIONAL EXPERIENCE Director of International Affairs – SECTUR (Ministry of Tourism) México City 1991 – 1993  Chief Negotiator for Tourism Cooperation Agreements with the Governments of Uruguay, the Arab Republic of Egypt, Hellenic Republic (Greece), Italy, Ecuador, Honduras and Argentina.  Representative of the Ministry at Bilateral Meetings with the European Community, Peoples Republic of China, Kingdom of Spain, Guatemala, Costa Rica, Argentina and Venezuela.  Controller of the International Assistance & Technical Cooperation Programs of the Ministry  Envoy of the Ministry at the G3 Tourism Caucus (México, Colombia and Venezuela); Foreign Tourism Delegates Association; Council of Business Promotion for the Mexican Communities Abroad; Heads of International Affairs Government Offices Caucus; Vice-Committee of the Triple T & Agenda XXI (Branch of the National Committee of the Pacific Economic Cooperation Council), XVI Caribbean Tourism Organization Conference in Caracas, Venezuela; XVI Inter- American Tourism Congress of the American States Organization in Panama, Panama and the XIII CARICOM Conference in Kingston, Jamaica Director of Licenses & Regulations - CITY HALL Jiutepec, México 1989 – 1990  INCREASED 310 % the office’s annual revenue and introduced procedure systems IBC Manager – CREMI Bank (Private Banking Services) México City. 1986 – 1989 Responsible for the development and analysis of economic and financial feasibility Profiles & studies for equity investment and/or credit placement for the Bank’s joint ventures in;  Liabilities Capitalization & Equity Investment 12 Projects  Public Debt Swaps 2 Projects Planning Coordinator – CRMyP (Mining & Foundry) México City 1986 – 1986  Prepared the Company’s trade forecast on Mexico’s GATT membership.  Carried out feasibility studies for the mining of diverse mines and veins.  Evaluated the financial-economic outlining on tested mineral reserves of the mines. Project Manager – DEMPI Engineering (Advisory Firm) México City 1983 – 1986 Managed organization projects for the Ministries of Energy, Mining & Public Industries (SEMIP); Budget (SPP); Fisheries (SEPESCA) and the CRMyP Mining Co; United Shipyards Co. & Cananea Mining Co. TEACHING EXPERIENCE & LECTURES FACULTY OF ECONOMICS (UNAM): Political Economics II. Honorary Deputy Professor UNITED NATIONS ORGANIZATION: Lecturer on Global Trade & Mexico’s GATT Membership M. ROMERO INSTITUTE FOR DIPLOMATS: Professor to Class of 92 & Class of 93 POSADAS DE MEXICO HOLDINGS: Guest Speaker III NATIONAL TOURISM & HEALTH CONFERENCE: Guest Speaker CARIBBEAN TOURISM ORGANIZATION’S IX CONFERENCE: Guest Speaker SAN LUIS TECHNOLOGICAL INSTITUTE: Guest Speaker Mexican Government Tourism Office: Official Spokesperson for 100’s of promotional events & seminars EDUCATION & TRAINNING  Economics. University Degree. UNAM, Economics Faculty 1982 – 1986  Financial Engineering Diploma. Colegio Estudios Financieros, México 1989  II & III Tourism Management Courses. CESTUR, Costa Rica & Cancun 1991 -1992  Media Skills Seminar. Edelman Public Relations, Chicago 1993  Crisis Management Seminar. Burson Marsteller P.R., NYC 1996  Smart Serve Program George Brown, Toronto 2001 AKNOWLEDGEMENTS & AWARDS & PUBLICATIONS  ECONOMISTS BAR EXAMINATION: Commendation for Thesis & Dissertation. ACAPULCO CONVENTIONS & VISITORS BUREAU: Special Recognition Award. CITY OF CAMPECHE, MÉXICO: Professional Tourism Acknowledgement.  AUTHOR OF THE NOVEL: ANGELICUS The Fall of Zarathustra.  Sample Portfolio available @ Linkedin & slideshare. For updates, follow me at Twitter or enjoy some good reading, just click on the book!