Jorge G. Solana
TORONTO, ON. CANADA / E-mail: email@example.com / www.AngelicusOpus.com
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ALL-ROUND BUSINESS PROFESSIONAL
Internationally experienced, entrepreneurial professional with accomplished background in
client satisfaction, new business development and progressive managerial advancement.
Knowledge and expertise in;
Strategic Business Unit Management
Tourism, Marketing and Public Relations
Organizational Development and Strategic Planning
Financial Management and Equity Investment Analysis
Professional Managerial skills, consensus builder & problem solver
P & L experienced, multi-tasker, creative, value-added & goal oriented
Experienced Speaker. Solid presentation & communication techniques
Computer software savvy, fully fluent in Spanish & conversational Portuguese
Free Lance Tour Director. Toronto, ON 2005 to date
Servicing Canadian and European tour operators with touring itineraries for Canada, Mexico and the
U.S.A. Proven and demonstrable record of customer and account satisfaction.
Owner-Administrator – CASA MEXICO, INC. Toronto, ON 2001 – 2005
Established brand awareness within the Latin community through high profile promotions with diverse
media and in specific with Telelatino for the 2002 World Cup, Miss Canada Pageant 2003 & diverse TV
cooking specials. Got written & electronic editorial in a regular and progressive basis.
Director – TOURISM OFFICE OF MEXICO Toronto, ON 1995 – 2000
Miami, FL 1993 – 1995
Managed Mexico’s Tourism Bureau & headed its Tourism Investment & Promotion Advisory Board
Directed all marketing strategy, including Sales Promotion, Marketing Research, Advertising, Tele
Marketing, Public Relations and Trade & Consumer Services for Ontario and Manitoba and in a
prior Florida-based tenure responsible for the Southeast of the U.S.A.
Responsible for multi-million annual budgets. REDUCED $50,000 USD of fixed operating cost while
consistently increased every single parameter of market share per annum.
ACHIEVEMENTS PER ENDEAVOUR;
Produced and managed several marketing programs including; product launches, tradeshows,
coop-advertising, familiarization trips, gastronomy shows, focus groups, training seminars, sales
blitzes, point of sale and cross promotions.
Created promotional and marketing collateral materials including; flyers, promo sheets, mini
brochures, stand-ups, shells, slide shows, displays & market reports.
Achieved progressive exposure in written and electronic specialized media.
Created & produced at NO-COST the nationally distributed “MAX your MEX” travel guide
magazines and the “Mexico for every reason every season” sales guide insert.
Co-produced the promotional video “Mexico… An endless journey”.
INCREASED 212% ($83,600 USD) value into the Hurricane Pauline emergency program
Produced media kits and handled press releases, media enquiries and interviews.
NEW BUSINESS DEVELOPM ENT
Introduced & established Progreso in the Yucatan peninsula as a new destination for the
Canadian charter market and the snowbird’s long-term and retired segments
Lined-up Veracruzand Loreto as destinations for the charter market and several ones for FIT’s.
Assisted establish Mexicana Airlines GSA & Product launch in Toronto & the return of Canadian
Airlines participation in the Acapulco Tianguis Turistico (Mexico’s premier Tourism Showcase)
Director of International Affairs – SECTUR (Ministry of Tourism) México City 1991 – 1993
Chief Negotiator for Tourism Cooperation Agreements with the Governments of Uruguay, the
Arab Republic of Egypt, Hellenic Republic (Greece), Italy, Ecuador, Honduras and Argentina.
Representative of the Ministry at Bilateral Meetings with the European Community, Peoples
Republic of China, Kingdom of Spain, Guatemala, Costa Rica, Argentina and Venezuela.
Controller of the International Assistance & Technical Cooperation Programs of the Ministry
Envoy of the Ministry at the G3 Tourism Caucus (México, Colombia and Venezuela); Foreign
Tourism Delegates Association; Council of Business Promotion for the Mexican Communities
Abroad; Heads of International Affairs Government Offices Caucus; Vice-Committee of the
Triple T & Agenda XXI (Branch of the National Committee of the Pacific Economic Cooperation
Council), XVI Caribbean Tourism Organization Conference in Caracas, Venezuela; XVI Inter-
American Tourism Congress of the American States Organization in Panama, Panama and the
XIII CARICOM Conference in Kingston, Jamaica
Director of Licenses & Regulations - CITY HALL Jiutepec, México 1989 – 1990
INCREASED 310 % the office’s annual revenue and introduced procedure systems
IBC Manager – CREMI Bank (Private Banking Services) México City. 1986 – 1989
Responsible for the development and analysis of economic and financial feasibility Profiles & studies for
equity investment and/or credit placement for the Bank’s joint ventures in;
Liabilities Capitalization & Equity Investment 12 Projects
Public Debt Swaps 2 Projects
Planning Coordinator – CRMyP (Mining & Foundry) México City 1986 – 1986
Prepared the Company’s trade forecast on Mexico’s GATT membership.
Carried out feasibility studies for the mining of diverse mines and veins.
Evaluated the financial-economic outlining on tested mineral reserves of the mines.
Project Manager – DEMPI Engineering (Advisory Firm) México City 1983 – 1986
Managed organization projects for the Ministries of Energy, Mining & Public Industries (SEMIP); Budget
(SPP); Fisheries (SEPESCA) and the CRMyP Mining Co; United Shipyards Co. & Cananea Mining Co.
TEACHING EXPERIENCE & LECTURES
FACULTY OF ECONOMICS (UNAM): Political Economics II. Honorary Deputy Professor
UNITED NATIONS ORGANIZATION: Lecturer on Global Trade & Mexico’s GATT Membership
M. ROMERO INSTITUTE FOR DIPLOMATS: Professor to Class of 92 & Class of 93
POSADAS DE MEXICO HOLDINGS: Guest Speaker
III NATIONAL TOURISM & HEALTH CONFERENCE: Guest Speaker
CARIBBEAN TOURISM ORGANIZATION’S IX CONFERENCE: Guest Speaker
SAN LUIS TECHNOLOGICAL INSTITUTE: Guest Speaker
Mexican Government Tourism Office: Official Spokesperson for 100’s of promotional events & seminars
EDUCATION & TRAINNING
Economics. University Degree. UNAM, Economics Faculty 1982 – 1986
Financial Engineering Diploma. Colegio Estudios Financieros, México 1989
II & III Tourism Management Courses. CESTUR, Costa Rica & Cancun 1991 -1992
Media Skills Seminar. Edelman Public Relations, Chicago 1993
Crisis Management Seminar. Burson Marsteller P.R., NYC 1996
Smart Serve Program George Brown, Toronto 2001
AKNOWLEDGEMENTS & AWARDS & PUBLICATIONS
ECONOMISTS BAR EXAMINATION: Commendation for Thesis & Dissertation.
ACAPULCO CONVENTIONS & VISITORS BUREAU: Special Recognition Award.
CITY OF CAMPECHE, MÉXICO: Professional Tourism Acknowledgement.
AUTHOR OF THE NOVEL: ANGELICUS The Fall of Zarathustra.
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