University Rankings &     Rankers     Make up versus cultural     change (strategies     versus tactics)3ed. International...
The Objectives                 2
Rankings…            3
Possible objectives…■    Number 1? (Better than MIT?)■    Number 1 of your region?■    Number 1 of your country?■    Impro...
My circumstances                   5
Context■    Me versus Everybody (International Context)                                                   6
Context■    Science Policy                      7
Cultural change■    Transnational policy                            8
Context■    National Higher Education Structure                                           9
Context■    Competitors trends                          10
Context■    University model                        11
Context■    Overall quality level                             12
Context■    Where am I strong?                          13
What to do?              14
Option A) Make upOption B) Medium-long term approach                     15
Option A) Make up                    16
Make up                            Factor     Webometrics   THES   ARWU   SCIMAGO             SIZE                        ...
Make up■    Short Term versus Long Term                                   18
Make up■ Bad  practices  are easy to  detect                19
Make up■    Bad practices don´t have to be evil                                           plagiarismtoday.com             ...
Make up■    Scientific Research Production is not easy                                                  21
Make up■ Tech is not  the panacea                22
Option B) Medium-long term approach                     23
Cultural change■    Lets broaden our minds                              24
Cultural change■    Change everything?          Cultural change   Strategic change       Tactic actions       Measurable t...
Cultural change■    University as an iceberg                                26
Cultural change■    The key: to find the lever (s)                                      27
Cultural change■    Impact factor versus Web impact                                       28
Cultural change■    Impact factor versus Web impact                                       29
Cultural change■    The first: why and what for                                   30
Cultural change■    Think Hollistically: What to Measure                                            31
Cultural change■    Collaboration strategy / Tactics                                        The Royal Society             ...
Cultural change■    Take decisions                      33
Cultural change■    Take decisions                      34
Cultural change■    Communication strategy                              35
Cultural change■    Involve everybody                         36
Cultural change■    Involve everybody                         37
Cultural change■    Involve everybody                         38
Cultural change■    Involve everybody                         39
Cultural change■    Re-think research workflow                                  40
Cultural change■    Re-think research workflow                                  41
Cultural change■    Re-think research visibility strategies                                               42
Cultural change■    University Library is your hidden treasure                                                  43
Cultural change■    Redefine your scientific social relationships                                                     Webo...
Cultural change■    Timeline                •   Audit & Analysis                •   Strategic Approach DefinitionShort Ter...
Conclusions              46
47
It depends   ;- )             48
Headquarters            New York CityC/Garcilaso 15-B        675 3rd Avenue, Suite 400,46003 Valencia, Spain   New York,Te...
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University rankings strategies versus tactics

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When a university faces the challenge of improving its position in the world global top university rankings, has two options: to focus only on the factors measured, or address a long-term strategy that will help improve both current and future factors. The presentation will take into account advantages and disadvantages, and is accompanied by a proposal for planning with a mix of strategic and tactical actions, focused on cultural changes to drive excellence, improving educational quality and scientific visibility at the same time.

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University rankings strategies versus tactics

  1. 1. University Rankings & Rankers Make up versus cultural change (strategies versus tactics)3ed. International Conference & Workshop on University Web Rankings. CSIC, Madrid, Spain, 10/04/2011 1
  2. 2. The Objectives 2
  3. 3. Rankings… 3
  4. 4. Possible objectives…■ Number 1? (Better than MIT?)■ Number 1 of your region?■ Number 1 of your country?■ Improve overall quality?■ I have the quality, need more scientific visibility■ Etc. 4
  5. 5. My circumstances 5
  6. 6. Context■ Me versus Everybody (International Context) 6
  7. 7. Context■ Science Policy 7
  8. 8. Cultural change■ Transnational policy 8
  9. 9. Context■ National Higher Education Structure 9
  10. 10. Context■ Competitors trends 10
  11. 11. Context■ University model 11
  12. 12. Context■ Overall quality level 12
  13. 13. Context■ Where am I strong? 13
  14. 14. What to do? 14
  15. 15. Option A) Make upOption B) Medium-long term approach 15
  16. 16. Option A) Make up 16
  17. 17. Make up Factor Webometrics THES ARWU SCIMAGO SIZE X RICH FILES X■ Just VISIBILITY G-FACTOR X X factors? GOOGLE SCHOLAR X PEER REVIEW X EMPLOYER REVIEW X % STAFF / STUDENTS X % CITATION / STAFF X % INTERNATIONAL STAFF X % INTERNATIONAL STUDENT X NOBEL ALUMNI X NOBEL STAFF X HIGH CITED X ARTS. ISI X Nature/Science Papers X SIZE / 5 KPI X CROWN INDICATOR X DOCUMENTS SCOPUS X NUMBER CITE X CITE/DOCUMENT X 17
  18. 18. Make up■ Short Term versus Long Term 18
  19. 19. Make up■ Bad practices are easy to detect 19
  20. 20. Make up■ Bad practices don´t have to be evil plagiarismtoday.com 20
  21. 21. Make up■ Scientific Research Production is not easy 21
  22. 22. Make up■ Tech is not the panacea 22
  23. 23. Option B) Medium-long term approach 23
  24. 24. Cultural change■ Lets broaden our minds 24
  25. 25. Cultural change■ Change everything? Cultural change Strategic change Tactic actions Measurable tasks 25
  26. 26. Cultural change■ University as an iceberg 26
  27. 27. Cultural change■ The key: to find the lever (s) 27
  28. 28. Cultural change■ Impact factor versus Web impact 28
  29. 29. Cultural change■ Impact factor versus Web impact 29
  30. 30. Cultural change■ The first: why and what for 30
  31. 31. Cultural change■ Think Hollistically: What to Measure 31
  32. 32. Cultural change■ Collaboration strategy / Tactics The Royal Society 32
  33. 33. Cultural change■ Take decisions 33
  34. 34. Cultural change■ Take decisions 34
  35. 35. Cultural change■ Communication strategy 35
  36. 36. Cultural change■ Involve everybody 36
  37. 37. Cultural change■ Involve everybody 37
  38. 38. Cultural change■ Involve everybody 38
  39. 39. Cultural change■ Involve everybody 39
  40. 40. Cultural change■ Re-think research workflow 40
  41. 41. Cultural change■ Re-think research workflow 41
  42. 42. Cultural change■ Re-think research visibility strategies 42
  43. 43. Cultural change■ University Library is your hidden treasure 43
  44. 44. Cultural change■ Redefine your scientific social relationships Webometrics.info 44
  45. 45. Cultural change■ Timeline • Audit & Analysis • Strategic Approach DefinitionShort Term • Tactic Ideas Definition • KPI Design • Tactic Solutions Implementation Medium Term • Strategic Solutions Planning • Staff mentoring • Betatesting • Strategic Plan Launch Long Term • KPI measurement • Results evaluation and iteration 45
  46. 46. Conclusions 46
  47. 47. 47
  48. 48. It depends ;- ) 48
  49. 49. Headquarters New York CityC/Garcilaso 15-B 675 3rd Avenue, Suite 400,46003 Valencia, Spain New York,Tel: 96 369 41 23 N.Y. 10017 U.S.A.Fax: 96 369 34 39 Phone: (+1.212) 922-9000info@masmedios.comJorge Serrano-Cobosjorge@masmedios.com 49

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