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SERP - La Página de Resultados de Google y Dynamic Seach

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La Página de resultados de Google o bien conocida como SERP, es un elemento vital al momento de hacer optimización de motores de búsqueda o SEO.

Cada búsqueda tiene una tipología particular por eso la respuesta de Google es casi personalizada. Esto obedece principalmente al hecho de mejorar la experiencia para el usuario, digamos que es un poco de ayuda de parte de Google. Le ahorra clicks a los navegantes.

¿Pero esto es bueno para SEO? Depende de como lo sepamos aprovechar, por eso, sin lugar para mirar esto como un obstáculo, debemos mirar qué oportunidades podremos aprovechar.

Esto es hecho con el <3 por @JorgeJaramillo
Título: SERP - La Página de Resultados de Google y Dynamic Seach

Published in: Data & Analytics
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SERP - La Página de Resultados de Google y Dynamic Seach

  1. 1. SEARCH ENGINE PAGE RESULTS
  2. 2. TODOS CONOCEMOS LA PÁGINA DE RESULTADOS DE GOOGLE.
  3. 3. A ÉSTA PÁGINA SE LE LLAMA: S.E.R.P.
  4. 4. POR LAS SIGLAS EN INGLÉS: SEARCH ENGINE RESULTS PAGE
  5. 5. MIREMOS LA EVOLUCIÓN DE LA PÁGINA DE RESULTADOS:
  6. 6. GOOGLE NACE EN 1998 TENÍA ÉSTE ASPECTO
  7. 7. PARA 1999 GOOGLE SE CONVIERTE EN COMPAÑÍA
  8. 8. PARA EL AÑO 2000 GOOGLE CAMBIA LOGO Y SE MUESTRA MÁS ELEGANTE.
  9. 9. EN EL 2001 GOOGLE PENSABA EN DIRECTORIOS Y QUERÍA ORGANIZAR LA WEB
  10. 10. PARA EL AÑO 2002 EMPEZÓ A USAR PESTAÑAS PARA IMÁGENES, GRUPOS Y NEWS.
  11. 11. HASTA EL AÑO 2004 EN EL QUE REGRESA A LOS FAMOSOS ENLACES AZULES.
  12. 12. LLEGA EL 2006 CON VIDEO Y MAPS EN LOS ENLACES PRINCIPALES.
  13. 13. ¡CHAO ENLACES! PARA EL AÑO 2007 GOOGLE ELIMINA LOS ENLACES PRINCIPALES.
  14. 14. 2008 GOOGLE SORPRENDE CON SUS “DOODLES” O LOGOS PERSONALIZADOS
  15. 15. 2009 GOOGLE AMPLÍA SU BARRA DE BÚSQUEDA… UN POCO MÁS MINIMALISTA
  16. 16. EN EL 2010 MEJORA LOS BOTONES PRINCIPALES Y BORRA LA SOMBRA DEL LOGO
  17. 17. EN EL 2011 AGREGA GOOGLE+ UNA GRAN APUESTA AL TEMA SOCIAL
  18. 18. EN EL 2014 FLAT DESIGN EL DISEÑO COBRA RELEVANCIA
  19. 19. EN EL 2016 CAMBIO DE LOGO MÁS MODERNO Y CON MÁS UTILIDAD
  20. 20. MIREMOS OTROS CAMBIOS DE LA PÁGINA DE RESULTADOS:
  21. 21. LO LLAMAREMOS DYNAMIC SERP
  22. 22. ÉSTO ES UNA OPORTUNIDAD
  23. 23. PARA MEJORAR LA VISIBILIDAD
  24. 24. ¿QUÉ VENDRÁ EN EL FUTURO?
  25. 25. ¿BENEFICIARÁ EL SEO?
  26. 26. MÁS INFORMACIÓN: http://microformats.org/
  27. 27. MÁS PUBLICACIONES: http://jorgejaramillo.com/

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