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Optimization Mobile - Tendencias en Optimization Mobile 2016 #WebCongress

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Esta presentación hace parte del taller Mobile Optimization que se dictó en el #WebCongress Bogotá 2016. El taller busca mostrar las mejores prácticas de optimización Mobile y cuales son las principales tendencias del tema. AMP de Google y Instante Articles de Facebook son nuevas tecnologías que se enfocan en la experiencia desde móviles, descubrirán cada una de estas novedades. Además trataremos de temas claves como la optimización completa para sitios móviles en la era Mobilegeddon y mejorar el rendimiento la pauta desde mobile.

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Optimization Mobile - Tendencias en Optimization Mobile 2016 #WebCongress

  1. 1. MOBILE OPTIMIZATION WEBCONGRESS 2016
  2. 2. JORGE JARAMILLO JEFE DE SEO, PUBLICACIONES SEMANA. TWITTER: @JorgeJaramillo LINKEDIN: /jorgejaramillog SLIDESHARE: /jorgejaramillo CONTACTO: mail@jorgejaramillo.com
  3. 3. PREGUNTAS SOBRE EL SLIDE @JORGEJARAMILLO #WEBCONGRESS
  4. 4. POCO MOBILE MOBILE IGUALA DESKTOP MOBILE SERÁ EL FUTURO EL FUTURO ES AHORA “EL FUTURO”
  5. 5. CONTENT IS KING
  6. 6. CONTEXT IS KING
  7. 7. PENSEMOS EN EL USUARIO
  8. 8. EL USUARIO COMO EJE
  9. 9. CONOCIMIENTO
  10. 10. DEBEMOS CONOCER MEJOR LOS USUARIOS PARA AGRADARLES MÁS
  11. 11. DISEÑO
  12. 12. DISPONIBILIDAD
  13. 13. MENSAJE
  14. 14. CALL TO ACTION
  15. 15. NO PENSEMOS EN DISPOSITIVO
  16. 16. PENSEMOS EN MOMENTOS
  17. 17. DISPOSITIVO IPHONE
  18. 18. MOMENTO UN VIAJE
  19. 19. LOS BUSCADORES ENTIENDEN EL CAMBIO
  20. 20. QUIERO SABER QUIERO IR QUIERO COMPRAR QUIERO HACER
  21. 21. LOS BUSCADORES REFLEJAN LO QUE TODOS PENSAMOS
  22. 22. DEBEMOS APRENDER DEL CAMBIO
  23. 23. IMAGINEMOS DIFERENTES CAMINOS PARA LAS ACCIONES
  24. 24. ACCIÓN AGREGAR AL CARRITO
  25. 25. ACCIÓN RECIBIR UN MES GRATIS
  26. 26. ACCIÓN PRUEBA 30 DÍAS GRATIS
  27. 27. ACCIÓN EMPEZAR A ENTRENAR
  28. 28. INMEDIATEZ
  29. 29. 5 SEGUNDOS
  30. 30. REQUISITOS DE LA PRIMERA IMPRESIÓN MOSTRAR LA MARCA EXPRESAR CREDIBILIDAD SER CLARO EN EL MENSAJE LLAMAR A LA ACCIÓN AGRADABLE VISUALMENTE
  31. 31. 43%DE LOS VISITANTES NO RETORNAN A UN SITIO, SÍ ESTE ES LENTO.
  32. 32. PERFORMANCE = ENGANCHE
  33. 33. 1 SEGDE DELAY REPRESENTA: AUMENTO REBOTE EN 2% DISMINUYE LOS PAGEVIEWS 3% PÉRDIDA EN CONVERSIÓN DEL 7%* *EN ALGUNOS SECTORES
  34. 34. NUEVAS TECNOLOGÍAS AL RESCATE
  35. 35. INSTANT ARTICLES
  36. 36. instantarticles.fb.com
  37. 37. INSTANT ARTICLES RESPONSIVE
  38. 38. INSTANT ARTICLES RESPONSIVE
  39. 39. ARTÍCULO RELACIONADOS
  40. 40. ARTÍCULO RELACIONADOS
  41. 41. ACCELERATOR MOBILE PAGES
  42. 42. www.ampproject.org
  43. 43. LANZADO FEB. 2016 OPEN SOURCE LIDERADO POR GOOGLE CAMBIO DE PARADIGMA
  44. 44. NO NECESITA API NI RSS MAYOR VELOCIDAD NO ADBLOCKERS MULTIPLATAFORMA FÁCIL NAVEGACIÓN MEJORA EL REBOTE
  45. 45. AMP AMP AMP A MANO A MANO A MANO SIN OPTIMIZACIÓN SIN OPTIMIZACIÓN SIN OPTIMIZACIÓN
  46. 46. g.co/ampdemo
  47. 47. AMP ≠ RESPONSIVE
  48. 48. VERSIÓN AMP SIN AMP
  49. 49. VERSIÓN AMP CON AMP
  50. 50. VERSIÓN AMPVERSIÓN NO AMP <link rel="amphtml" href="https://www.example.com/url/to/amp-version.html" /> DESDE LA VERSIÓN NO AMP APUNTAMOS UN META HACIA LA VERSIÓN AMP
  51. 51. VERSIÓN AMPVERSIÓN NO AMP <link rel="canonical" href="https://www.example.com/url/normal-no-amp.html" /> DESDE LA VERSIÓN AMP APUNTAMOS UNA CANONICAL HACIA LA NO AMP
  52. 52. AMP RESPONSIVE
  53. 53. AMP RESPONSIVE
  54. 54. AMP RESPONSIVE
  55. 55. AMP RESPONSIVE
  56. 56. AMP RESPONSIVE
  57. 57. AMP RESPONSIVE
  58. 58. AMP RESPONSIVE
  59. 59. AMP RESPONSIVE
  60. 60. AMP + RESPONSIVE + ESCRITORIO
  61. 61. EJEMPLOS DE USO <amp-twitter width="375" height="472" layout="responsive" data-tweetid="638793490521001985"> </amp-twitter>
  62. 62. EJEMPLOS DE USO <amp-instagram data-shortcode="1totVhIFXl" width="1" height="1" layout="responsive"> </amp-instagram>
  63. 63. www.ampproject.org
  64. 64. EXPERIMENTOS
  65. 65. ANTES DESPUÉS AUMENTO USO DEL MENÚ EN UN 30%
  66. 66. bit.ly/menu-hamburger
  67. 67. bit.ly/fb-hamburguer
  68. 68. MAZDA NUEVO MEDELLÍN VALOR: 27,000.000 MAZDA NUEVO MEDELLÍN VALOR: 27,000.000 MAZDA NUEVO MEDELLÍN VALOR: 27,000.000 MAZDA NUEVO MEDELLÍN ANTES DESPUÉS AUMENTO USO DEL BUSCADOR EN UN 15% MAZDA NUEVO MEDELLÍN VALOR: 27,000.000 MAZDA NUEVO MEDELLÍN BUSCA POR MARCA ENCUENTRA TU CARRO O MOTO
  69. 69. SUBCATEGORÍAS ANTES DESPUÉS AUMENTO EN PÁGINAS VISTAS UN 7% SELECCIONA LA CATEGORÍA DEPORTIVOS CLÁSICOS CATEGORÍAS DEPORTIVOS CLÁSICOS MODERNOS TURISMO REPUESTOS
  70. 70. ANTES DESPUÉS AUMENTO USO DE LOS BOTONES EN UN 23% BUSCADOR Tenemos las mejores opciones para su próximo viaje. HOTELES VIAJES Tenemos las mejores opciones para su próximo viaje. HOTELES VIAJES BUSCADOR
  71. 71. ¡BIENVENIDOS! ELLOS NECESITAN TU AMOR Y APOYO ANTES DESPUÉS AUMENTO USO DEL MENÚ EN UN 35% ¡BIENVENIDOS! ELLOS NECESITAN TU AMOR Y APOYO LOGO ADOPTA AYUDA APADRINA APADRINAR AYUDAR LA FUNDACIÓN ADOPTA
  72. 72. TIPS
  73. 73. AMIGABLE PARA MOBILES
  74. 74. bit.ly/wc-speed-test
  75. 75. bit.ly/wc-speed-test
  76. 76. MICRO OBJETIVOS
  77. 77. 1 2
  78. 78. REPENSEMOS LOS OBJETIVOS
  79. 79. NÚMERO DE PÁGINAS VISTAS INTENCIÓN DE IMPRIMIR O ENVIAR CAMBIO DE TAMAÑO DE FUENTE TIEMPO DE PERMANENCIA MAYOR A 3’ INTENCIÓN DE COMPARTIR OBJETIVOS O CONVERSIONES 32 5 1 4 1 2 3 4 5
  80. 80. NO TODO EN RESPONSIVE
  81. 81. ¿QUÉ ES NECESARIO REALMENTE?
  82. 82. BYE!
  83. 83. URL DIFERENTE VS RESPONSIVE app.ejemplo.com ejemplo.com
  84. 84. MARCAR EVENTOS MEJORA EL REBOTE
  85. 85. DESCARGAR APP
  86. 86. MÁS TIPS
  87. 87. PENSEMOS EN EL USUARIO
  88. 88. Gracias pexels.com
  89. 89. ENLACES DE INTERÉS PROYECTO AMP AMPBYEXAMPLES.COM INSTANT ARTICLES VWO.COM GOOGLE SPEED TEST BOOTSTRAP 4.0 JORGEJARAMILLO.COM SLIDESHARE
  90. 90. ¡GRACIAS!

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