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Open Innovation, Open Source, or
IP - where’s the value?
Bryo Eventdag - 15 February 2014
Bryo Eventdag - 15 February 2014...
Open Innovation - What?
“Open innovation is a paradigm that
assumes that firms can and should use
external ideas as well a...
Open Innovation - Why?
•
•
•
•
•
•

“not all the smart people work for us”
information technology
complexity, both in orga...
Open Innovation - Why?
NEW - OPEN

• Ideas meeting Ideas
• On all aspects of the business
• Basic economics
• Network effe...
Open Innovation - Who?
Open Innovation - How?
•
•
•

externals: everybody!

•

Standards

Different levels
Open Source/Creative
Commons

Customer...
Open Innovation - How?
•

Different approaches to
different players

•
•
•

gamification

•

contest
focused collaboration...
•
•
•
•
•
•
•

Open Innovation Challenges
Choice of partners - powerplay - trust
managing vs moderating the process
intern...
Intellectual Property - What?
INNOVATION

IDENTITY

™
www.mysite.url
Intellectual Property - Why?
Right to use

Right to block

Positive

Negative

www.mysite.ur
l

™
Intellectual Property - Why?
FUNDAMENT
AL RIGHT
TO COPY
Intellectual Property - How?
•
•

Ownership: what does it mean?

•

Open Source: guarantee the right to use (“the four
fre...
Open Source - What?
Four Freedoms:

• Freedom to use
• Freedom to understand
• Freedom to change
• Freedom to share/distri...
Open Source - What?
Different licenses:

• Artistic
• LGPL - libraries
• GPL - viral
Open Source - What?
Software: Open Source
Content: Creative Commons
Hardware: Open Source hardware
Open Source - Why?
3D-IT™

Relative weight

TECHNOLOGY

NOVELTY

EFFICIENCY

(product)

(process)

FUNCTION

SPECIFIC

GEN...
Open Source - How?
Business model: move from product to
services.
Identifying value.
Commoditisation and Community
Intellectual Property &
Open Innovation
Open Innovation:

Intellectual Property:

Open

Closed

External

Internal

Collab...
Intellectual Property &
Secrecy
Secrecy in an information
age

Copycats
Adding Value?
The network effect
Free Riders & copying
Open systems
Competition
Diverse approach
Add value - for whom?
Open Data

•
•

public
private
Open HR
So, where’s the value?
Metrics to use:

•
•
•
•

Cost
Quality
Efficiency
Value Add
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Open Innovation, Open Source, Intellectual Property and business value

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What is Open Innovation? How is it different from Open Source? What is the role of Intellectual Property?
And how to create business value in an age of changing paradigms.

Published in: Business
  • It's an excellent question. One of the key conclusions that comes out of this presentation is a) the 'jewels' are often not what people think they are; b) even for 'jewels', protection may not always be the best business approach, sometimes sharing creates more value; and c) if you need protection, make sure it is the right one for your approach. Oftentimes the 'blanket' approach (more akin to a bunker than a glass separation) is used; and there are many more tools out there, sometimes based on sharing, sometimes not, that would be a much better fit.
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  • I strongly appreciate your work. I am only wondering about what would follow the last slide asking 'Where is the (perenial) value (in Open Innovation)?'. If all your 'jewels' are exposed, why a transnational would not rob them and pop on your market with a lot more marketing power than you? What kind of 'glass' can be between your jewels and thieves while leaving bona fide customers and external collaborators take advantage of them?
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Open Innovation, Open Source, Intellectual Property and business value

  1. 1. Open Innovation, Open Source, or IP - where’s the value? Bryo Eventdag - 15 February 2014 Bryo Eventdag - 15 February 2014 Bryo Eventdag - 15 February 2014
  2. 2. Open Innovation - What? “Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” Henry Chesbrough
  3. 3. Open Innovation - Why? • • • • • • “not all the smart people work for us” information technology complexity, both in organisations and products cost lack of focus internal innovation fails
  4. 4. Open Innovation - Why? NEW - OPEN • Ideas meeting Ideas • On all aspects of the business • Basic economics • Network effect • Complexity OLD - CLOSED • Only harvest in-house • Only open up “non-essential” • Keep secrets • “Control” communication • Do everything yourself: focus?
  5. 5. Open Innovation - Who?
  6. 6. Open Innovation - How? • • • externals: everybody! • Standards Different levels Open Source/Creative Commons Customers/Users Suppliers Partners (distributors/agents) Consultants Professional Organizations Standard setting bodies Universities Research organisations Investors Crowdsourcing Competitors
  7. 7. Open Innovation - How? • Different approaches to different players • • • gamification • contest focused collaboration complementary skills/knowledge crowdsourcing • Throughout the organisation • • have internal champions • • train & coach externals actively scan & reach out structures of review
  8. 8. • • • • • • • Open Innovation Challenges Choice of partners - powerplay - trust managing vs moderating the process internal innovation fails - how will open innovation work? corporate antibodies (“not invented here”) innovation & implementation : short term v long term define criteria for success Intellectual Property
  9. 9. Intellectual Property - What? INNOVATION IDENTITY ™ www.mysite.url
  10. 10. Intellectual Property - Why? Right to use Right to block Positive Negative www.mysite.ur l ™
  11. 11. Intellectual Property - Why? FUNDAMENT AL RIGHT TO COPY
  12. 12. Intellectual Property - How? • • Ownership: what does it mean? • Open Source: guarantee the right to use (“the four freedoms”) down the value chain • Public Commons v Private Commons License: transfer/extend the right to use (through covenant not to use the right to block)
  13. 13. Open Source - What? Four Freedoms: • Freedom to use • Freedom to understand • Freedom to change • Freedom to share/distribute
  14. 14. Open Source - What? Different licenses: • Artistic • LGPL - libraries • GPL - viral
  15. 15. Open Source - What? Software: Open Source Content: Creative Commons Hardware: Open Source hardware
  16. 16. Open Source - Why? 3D-IT™ Relative weight TECHNOLOGY NOVELTY EFFICIENCY (product) (process) FUNCTION SPECIFIC GENERIC (customer) (producer) CONTENT QUALITY QUANTITY (knowledge) (data)
  17. 17. Open Source - How? Business model: move from product to services. Identifying value. Commoditisation and Community
  18. 18. Intellectual Property & Open Innovation Open Innovation: Intellectual Property: Open Closed External Internal Collaborative Exclusive
  19. 19. Intellectual Property & Secrecy Secrecy in an information age Copycats
  20. 20. Adding Value? The network effect Free Riders & copying Open systems Competition Diverse approach Add value - for whom?
  21. 21. Open Data • • public private
  22. 22. Open HR
  23. 23. So, where’s the value? Metrics to use: • • • • Cost Quality Efficiency Value Add

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