Clase sobre Cloud Computing

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Clase sobre Cloud Computing

  1. 1. Postgrado en Mobile Apps Design CLOUD COMPUTINGJordi Torres - www.JordiTorres.org UPC-BSC, February - 2012
  2. 2. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  3. 3. Foto: DesignedInBarcelona.com YESTERDAY’S BUSINESS
  4. 4. TODAY’S BUSINESS
  5. 5. OR NOT?
  6. 6. IS MUSIC A BUSINESS?
  7. 7. Exemple de Josep Valor (IESE), 2011 BON JOVI 1986 2010 The best-selling The most downloades
  8. 8. Exemple de Josep Valor (IESE), 2011Sold: 28.000.000 BON JOVI
  9. 9. Exemple de Josep Valor (IESE), 2011Sold: 28.000.000Sold: BON JOVI?
  10. 10. Exemple de Josep Valor (IESE), 2011 BON JOVI Revenues: 30.000.000$ Revenues: 70.000.000$ Concerts tour 2010
  11. 11. Exemple de Josep Valor (IESE), 2011 BON JOVI The business model changed! Revenues: 30.000.000$ Revenues: 70.000.000$ Concerts tour 2010
  12. 12. THE BUSINESS MODEL The businessmodel changed!music: Itunes, spotifybooks: Amazoneducation: e-learning UOC, MIT Courtesy: Dani Urgell – CISCOtravels: eDreamsRetail: Zara... Desintermediation from physical movement to the movement of information
  13. 13. WHERE DATA ARE STORED?
  14. 14. Source: Apple.com. 2011 WHERE DATA ARE STORED?
  15. 15. INTO CLOUD COMPUTING!
  16. 16. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  17. 17. A VERY ACTIVE MARKETEvery week*a new Cloudservice
  18. 18. A VERY ACTIVE MARKETAnd a newMergers &Adquisitions http://dealbook.nytimes.com/2012/02/09/oracle-to-buy-taleo-for-1-9-billion/
  19. 19. A VERY ACTIVE MARKETCloud in theStock Market
  20. 20. CLOUD FORECAST IaaSSaaS to IDC, by According Gartner is predicting that the IaaS market to 2015, about 24% of all grow by 47.8% through new business software 2015. purchases will be of service-enabled software with SaaS delivery being 13.1% of worldwide software spending. Source: http://softwarestrategiesblog.com/2012/01/17/roundup-of-cloud-computing-forecasts-and-market-estimates-2012/
  21. 21. CLOUD FORECAST Workload processed in the CloudSource: CISCOhttp://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns1175/Cloud_Index_White_Paper.pdf
  22. 22. CLOUD COMPUTINGIt’s here to stay
  23. 23. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  24. 24. HOW DO WE GET HERE? Pilot ACE, UK.1950
  25. 25. EVERY 15 YEARS …A major technologicaljump in IT TIC That has redefined IT and industry in general 1950 2012
  26. 26. MAINFRAMES Mainframes1950 1965 1980 1995 2010 2025
  27. 27. PERSONAL COMPUTERS Personal Computers Mainframes1950 1965 1980 1995 2010 2025
  28. 28. INTERNET Internet Personal Computers Mainframes1950 1965 1980 1995 2010 2025
  29. 29. INDUSTRIALIZATION OF IT Huge Data Centers Internet Personal Computers Mainframes1950 1965 1980 1995 2010 2025
  30. 30. Source: http://www.facebook.com/media/ set/?set=a.190842620965185.47008.140375289345252 HUGE DATA CENTERS 40 Mw28.000 m2
  31. 31. Foto: Google HUGE DATA CENTERS
  32. 32. Foto: Google HUGE DATA CENTERS > football pitch x 4
  33. 33. HUGE DATA CENTERSFoto: cortesía BSC Industrializaton of IT: has arrived!
  34. 34. WHERE DO WE FIND DC?foto: Google
  35. 35. WHERE DO WE FIND DC?foto: Google Energy price: 0,03-0,04 €/kWh
  36. 36. ENERGY CONSUMPTIONFoto: cortesía BSC 1W IT 1 or 0,7 W cooling
  37. 37. ENERGY CONSUMPTION
  38. 38. NETWORKS & UNDERSEA CABLE http://www.submarinecablemap.com/ foto: http://www.submarinecablemap.com/foto: http://www.flickr.com/photos/alvy/22800735
  39. 39. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  40. 40. IT AS A SERVICE Cloud Computing represents a major change in IT service architecture, delivery and consumptionFoto: J.T.
  41. 41. IT AS A SERVICEAmazon Data Center Foto: Tutorial SC2011 - Robert Grossman(*) IaaS
  42. 42. IT AS A SERVICEMore flexible IT, which can adapt tobusinesses and where costs can be predicted Ubiquitous access Pay per use Rapid elasticity On-demand self-service ....
  43. 43. EXAMPLE: WORKLOAD
  44. 44. SYSTEM CAPACITY CapacityResources Demand Time
  45. 45. RESOURCES NOT USED Capacity Resources not usedResources Demand Time
  46. 46. WASTE OF RESOURCES Capacity €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€ €€€€€€€€€€€€ €€€€€Resources €€€€ €€€€€€€€€€ €€€€ €€€ €€€€€€€€ €€€ €€ €€€€€€ €€€ € €€€€ €€ €€€ € Demand Time
  47. 47. CUSTOMER BEHAVIOR CapacityResources Demand 1 2 3 Time (days)
  48. 48. CUSTOMER BEHAVIOR CapacityResources Demand 1 2 3 Time (days)
  49. 49. CLOUD COMPUTING ELASTICITYResources Capacity Demand Time
  50. 50. AGILITY FOR SUPPLYING vs in-house data centerFotos: cortesía BSC
  51. 51. TYPES OF CLOUDS Software as a Service (SaaS) Plataforma as a Service (PaaS)Infraestructura as a Service (IaaS)
  52. 52. TYPES OF CLOUDSTradicional IaaS PaaS SaaS Apps Apps Apps Apps Frameworks Frameworks Frameworks Frameworks VM VM VM VM Server Server Server Server models of service delivery
  53. 53. INFRAESTRUCTURE AS A SERVICE1 computer in a rackfor 120 hours 120 computers in three racks for 1 hour Idea : Tutorial SC2011 - Robert Grossman
  54. 54. on stage companies Hundreds of SUMMARYSource: Security Guidance for Critical Areas of Focus in CloudComputing , April 2009. Cloud Security Alliance.
  55. 55. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  56. 56. AWS PRODUCTS AND SOLUTIONS
  57. 57. ELASTIC COMPUTING CLOUD
  58. 58. EC2 PRICING
  59. 59. GET STARTED WITH EC2To create an AWS account go to http://aws.amazon.comTo launch an instance go to
  60. 60. GET STARTED WITH EC2Follow the Wizard
  61. 61. CONNECT TO INSTANCEe.g. SSH
  62. 62. TERMINATE INSTANCEIMPORTANT!As soon as your instance starts to boot, youre billed foreach hour or partial hour that you keep the instance running(even if the instance is idle).When youve decided that you no longer need the instance,you can terminate it.
  63. 63. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  64. 64. AN EXAMPLE La Vanguardia, 2/2/2012
  65. 65. «MEGAUPLOAD»
  66. 66. DATA RECOVERY
  67. 67. DATA THEFT
  68. 68. «LEY LOPD»
  69. 69. TRUTH
  70. 70. PRIVACY
  71. 71. CLIENT CONCERNS: SUMARY Lack ofSecurity Privacy Standards Data Data RegulatoryIntegrity Recovery VendorControl ... Maturity
  72. 72. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  73. 73. SCENARIO Enterprise resources Data+ Programs + Hardware CLOUDelectronic devices with identification/computing/storage/communication capabilities User Sep 2011
  74. 74. INSIDE THE CLOUD Enterprise resources Data+ Programs + Hardware PRIVATE CLOUD PUBLIC CLOUDelectronic devices with identification/computing/storage/communication capabilities User
  75. 75. SELF-MANAGED CLOUD Enterprise resources Data+ Programs + Hardware Intelligent & autonomic management of resources PRIVATE CLOUD PUBLIC CLOUD Services that intelligent take advantage of user Client-aware devices capabilities as mobile or context-aware Serviceselectronic devices with identification/computing/storage/communication capabilities User
  76. 76. HYBRID CLOUDWorkload
  77. 77. HYBRID CLOUDcapacity Workload
  78. 78. HYBRID CLOUDcapacity
  79. 79. HYBRID CLOUDExternal Provider
  80. 80. EVERYTHING AS A SERVICE IaaS PaaS SaaS DRaaS X aaS SUaaS …BDaaS
  81. 81. Foto: DesignedInBarcelona.com CLOUD CAN DRIVE BUSINESS INNOVATION Taking cost out of company Improve business processes and operational effectiveness Using the cloud to enable new business models
  82. 82. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  83. 83. WHAT NEXT?Cloud Computing Mobility & & Security Social Smart Big Data / & Analytics Green Computing
  84. 84. WHAT NEXT?Cloud Computing Mobility & & Security Social Smart Big Data / & Analytics Green Computing
  85. 85. http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788 EVERYBODY CONNECTED 100% of students on Facbook 4th year ESO secondary school:
  86. 86. A MOBILE FUTUREhttp://money.cnn.com/2011/02/09/technology/smartphones_eclipse_pcs/index.htm
  87. 87. INTERNET OF THINGSNot only will we have mobile devices, but also http://www.urbiotica.com
  88. 88. http://download.intel.com/newsroom/kits/embedded/pdfs/ECG_WhitePaper.pdfINTERNET OF THINGS
  89. 89. WHAT NEXT?Cloud Computing Mobility & & Security Social Smart Big Data / & Analytics Green Computing
  90. 90. GREEN COMPUTINGA more energy-efficient cloud
  91. 91. SMART CLOUD Energy Grids: up to 40% of the Traffic jams: energy produced cost Europe might be lost on its €135 billion a way to the year, and drivers consumer. lose five days per year while sitting in traffic.Foto: SMART 2020 Report
  92. 92. WHAT NEXT?Cloud Computing Mobility & & Security Social Smart Big Data / & Analytics Green Computing
  93. 93. http://www.datacenterknowledge.com/archives/2011/06/28/digital-universe-to-add- 1-8-zettabytes-in-2011/?utm-source=feedburner&utm-medium=feed&utm- campaign=Feed:+DataCenterKnowledge+%28Data1 EXABYTE = 1.000.000.000.000 MEGABYTE And this will bring about a DELUGE OF DIGITAL INFORMATION
  94. 94. OPEN DATA
  95. 95. STORAGErelational DB can’t support everything NoSQL DBMS in-memory
  96. 96. DATA PROCESSINGRethinking of data processing
  97. 97. STACK DATA 2.0Data cannot be taken at face value
  98. 98. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  99. 99. AN OPPORTUNITY LA VANGUARDIA, 06/10/11 Foto: DesignedInBarcelona.com
  100. 100. AN OPPORTUNITYIT applications and services over the years Applications Hundreds of thousands of applications Tens of thousands of applications Thousands of applications Hundreds of applications 1950 1965 1980 1995 2010 2025
  101. 101. AN OPPORTUNITYwell see millions of newapplications and servicesbuilt on top of these disruptive Applications Millions oftechnologies applications Hundreds of thousands of applications Tens of thousands of applications Thousands of applications Hundreds of applications 1950 1965 1980 1995 2010 2025
  102. 102. Users IT users growthAN OPPORTUNITY ? Hundreds of Millions of users Millions of users Thousands of users 1950 1965 1980 1995 2010 2025
  103. 103. IT users growthAN OPPORTUNITY of TrillionsUsers “things” Billions Hundreds of Millions of users of users Millions of users Thousands of users thanks to these millions of applications well see billions of users and trillions of “things” connected 1950 1965 1980 1995 2010 2025
  104. 104. Trillions of AN OPPORTUNITY “things” Billions Hundreds of Millions of users of users This growth will bring many trillions of euros users smart & sustainable for Millions of solutions in the new digital economy! Hundreds of Thousands thousands of users of applications Tens of thousands of applications Thousands Millions of of applications applications Hundreds of applications1950 1965 1980 1995 2010 2025
  105. 105. MOBILE APPSCase Study: Mountain Angel http://mobility.sfy.com To ride your bike is Amazing But if you ride alone … Mountain Angel detects Non-secure stops and will send your position
  106. 106. MOBILE APPSCase Study: Mountain Angel track your route through the website (*)
  107. 107. MOBILE APPS
  108. 108. INTERNALS: PARSE.COM«Una daquestes bbddnosql que ens deixenguardar informaciósense una estructura igeolocalitzar la gentque tenim a prop en unno res, i senseprogramar al servidor(ni el toquem).»-Xavi Guardiahttp://mobility.sfy.com
  109. 109. MOBILE APPSSummary: Many mobile apps use server-side components to accomplish tasks such as deliver content, manage access control or share data between users.With Cloud Computing Developers can easily access a scalable and cost-effective infrastructure for their mobile applications.
  110. 110. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  111. 111. YOUR PROJECT?Why not developMobile Apps withPARSE.COM?
  112. 112. YOUR PROJECT?Or …Why not developMobile Apps withAmazon Web Services?
  113. 113. YOUR PROJECT?Source: http://aws.amazon.com/es/Android-development-with-AWS/
  114. 114. YOUR PROJECT?Source: http://aws.amazon.com/es/Android-development-with-AWS/
  115. 115. YOUR PROJECT?
  116. 116. CLOUD COMPUTING1. Yesterday‘s Business2. Cloud Computing is here to stay3. How do we get here?4. What is cloud computing?5. Case study: AWS CONCLUSION6. Cloud Computing inhibitors7. Cloud Computing today8. Future of Cloud Computing9. An opportunity for entrepreneurs10. Lets get to work
  117. 117. CLOUD COMPUTING It’s here to stay We have to prepare ourCloud Computing & Mobility & businesses for Security Social the explosion of the cloud in a world of mobile technology Smart and social networks, Big Data / & dominated by the Analytics Green Computing boom of available information and all in a sustainable way.
  118. 118. ¡Gracias por su atención! Pueden descargar esta presentación desde www.JordiTorres.org/blog ya a la venta la 2ª edición del libro enwww.librosdecabecera.com/empresas-en-la-nube
  119. 119. Autonomic Systems and e-BusinessPlatforms research line at BSC/UPC www.bsc.es/eBusiness

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