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Customer development

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##### Customer Development #####

[Castellano]
[1 hora]
[Audiencia: iniciación]
[Finalistas linktoStart 2011 (Webex)]
[setiembre 2011]

(1) Desarrollo de producto o empresa a lo tradicional.
(2) El entorno start-up: incertidumbre.
(3) Customer development.
(4) 1er paso: customer discovery.

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Customer development

  1. 1. Customer Development ( #L2S_CustDev ) Jordi Puigdellívol Start-up Mentor and Sherpa @jpuigdellivol
  2. 2. Veremos ... #L2S_CustDev A lo tradicional. Entorno startup. Customer development. 1er Paso: customer discovery.     Jordi Puigdellívol – Start-up Mentor & Sherpa
  3. 3. A lo tradicional #L2S_CustDev Idea y Plan Desarrollo de Alpha y Beta Lanzamiento de Empresa Producto     Jordi Puigdellívol – Start-up Mentor & Sherpa
  4. 4. A lo tradicional #L2S_CustDev     Jordi Puigdellívol – Start-up Mentor & Sherpa
  5. 5. Entorno startup #L2S_CustDev     Jordi Puigdellívol – Start-up Mentor & Sherpa
  6. 6. Entorno startup #L2S_CustDev Incertidumbre Cambio Aprendizaje Escasez Hipótesis Fracaso Velocidad Riesgo Innovación     Jordi Puigdellívol – Start-up Mentor & Sherpa
  7. 7. Customer development #L2S_CustDev 'En la oficina de una start-up no existen hechos, solo opiniones' (Steve Blank) 'En fase startup, aprender puede ser más valuoso que vender' (Jordi Puigdellívol)     Jordi Puigdellívol – Start-up Mentor & Sherpa
  8. 8. Customer development #L2S_CustDev     Jordi Puigdellívol – Start-up Mentor & Sherpa
  9. 9. Customer development #L2S_CustDev Customer Customer Customer Company discovery validation creation building [ hipótesis ] [ ingresos ] [ demanda ] [ organización ]     Jordi Puigdellívol – Start-up Mentor & Sherpa
  10. 10. Customer discovery #L2S_CustDev [ ... iterando ... ] Hipótesis Cliente Problema Solución Pivotar Modelo Testear de MVP final Negocio Aprender     Jordi Puigdellívol – Start-up Mentor & Sherpa
  11. 11. Resumiendo ... #L2S_CustDev Hipótesis = riesgo = coste => enfrentarse a ellas! 'Get out of the building!' Todos los caminos llevan a Roma, pero algunos pueden ser demasiado largos.     Jordi Puigdellívol – Start-up Mentor & Sherpa
  12. 12. Referencias #L2S_CustDev Steve Blank: Steveblank.com [blog] 'The four steps to Epiphany' [libro] 'The entrepreneur's guide to customer development' (Brant Cooper i Patrick Vlaskovits) [libro] Eric Ries: www.startuplessonslearned.com [blog] 'The lean startup' [libro] Dave McClure: 500hats.typepad.com Ash Maurya: www.ashmaurya.com     Jordi Puigdellívol – Start-up Mentor & Sherpa
  13. 13. Customer Development ( #L2S_CustDev ) s! Jordi Puigdellívol raci a Start-up Mentor and Sherpa G @jpuigdellivol

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