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Actiance Social Engagement

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Actiance Social Engagement

  1. 1. Enabling Social MediaJordan SchwartzSocial Collaborations Associatehttp://www.linkedin.com/in/jordanLschwartzhttps://twitter.com/schwartz_jordanhttp://www.facebook.com/jordanactiance
  2. 2. About Actiance, Inc A decade of expertise, a history of firsts Global Operations • 3 US offices, three continents • 210 employees Dedicated Social Engagement Team • Partnering: networks, platforms, service providers • Regulators: FINRA, IIROC, FSA, SEBI… • Best Practice enablement, education Client Engagement • 9 out of the top 10 US Banks, Top 5 CDN Banks • 284 FINRA firms • 84,000 Social Networking users under licenseLogo of Company here
  3. 3. ONE Platform to Manage & Secure ALL your Communications & CollaborationLogo of Company here
  4. 4. Why Customers Select Actiance “We chose Actiance because they had the resources and partnering culture to help us with our long term strategy” – VP Technology, Interactive Marketing, Top 3 Wirehouse “Actiance’s platform allows us to execute our long term vision of integrating our internal social platforms with consumer networks” – SVP & CIO, Major Mutual Fund Company “Socialite Enable and Engage offer the best mix of compliance and marketing capabilities allowing our advisors to develop their personal brands” – Marketing Director, Top Regional BrokerageLogo of Company here
  5. 5. 97.09% of people questioned in a survey said their buying decisions are influenced by social groups. Logo of Company hereConfidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  6. 6. Social media usage A majority of respondents indicate using social media for one or more business purposes. SOCIAL MEDIA USAGE For which of the following business purposes do you use social media today? Respondents under 35 are more likely to use social media for business purposes than those 55 or older (68% vs. 45%)Base: all respondents in 2012 (1,428) and 2011 (1,597); multiple responses. Logo of Company here
  7. 7. Social Media Maturity Curve Early Majority Early Adopters • Corporate SM • Corporate Presence presence Early Consideration • Acceptable use policy • Social media usage • Some Corporate by distributed teams • Social media being Presence advisors used by distributed Pre-Consideration • Banned/ restrictive teams/advisors • Acceptable use policy policy in place • No Social Presence • Need to: use social to • Next step, use social • Pilot program for develop, strengthen to develop, strengthen • Restrictive social content distribution relationships, for relationships, for some policy might be in place some also as a sales also as a sales channel • No Social Tools channel • Need to: justify • Previous concerns • Need to: identify distributed teams about FINRA and/ or options, best practices usage impact of social media overcome by market acceptance and demonstrable results.Logo of Company here
  8. 8. Six Social Principles for Success Create Integral Strategy Develop Personal Brand Crowdsource Content Leverage Customers Educate and Train Measure & AnalyzeLogo of Company here
  9. 9. Partnering for Results: The Actiance Approach Our goal is to enable your extended team to leverage the right social media channels to safely, effectively and compliantly strengthen relationships, to build their business and socially interact with clients Logo of Company hereLogo of Company here
  10. 10. Enterprise Solution HierarchyContent and usability are critical to success…which becomesimmediately apparent once compliance is in place. ENTERPRISE NEEDS FOR SOCIAL ENABLEMENT To build a loyal, tuned in following requires above all else—relevance and authenticity MUST be quick, intuitive, easy to use for FAs. Not another chore CRM, workflow, content and marketing materials Monitoring, pre and post review, archiving and surveillance 9
  11. 11. Enterprise Solution HierarchyContent and usability are critical to success…which becomesimmediately apparent once compliance is in place. Socialite Engage protect brand and ensure compliance while allowing employees to share relevant content, measure impact and increase engagement Socialite Enable feature and content security and compliance for Facebook, LinkedIn and Twitter 10
  12. 12. Socialite EnableSecure & Compliant use of Social Networks Identity Activity Granular Application Anti-Malware management Control Control Data Leak Moderation Logging and Export of Data Prevention Archiving
  13. 13. Socialite Engage Communicate, Measure, Nurture Measurement and Analytics Content Sources ID Key Influencers Internal Evaluate Platforms Thomson Reuters Time of Day Dow Jones Length of Conversation Equilar Type of Engagement Enterprise Integration Focus on the Important Receive Event Triggers Key Connections Send Opportunities Search AlertsLogo of Company here
  14. 14. Actiance customers build new business and stay connected with clients UK’s Largest Corporate Bank now enables clients to engage with each other and the Bank in an online community. An FA at a major wire house client noticed a new LinkedIn client changed her status to ―retired‖, in mailed her, and ultimately won a $2.75m new account An FA at a regional wire house client landed a $1m new account after only 93 tweets of moderated content were sent through Socialite An FA at a national wire house client with deep energy industry experience and new to the wealth management world, used LinkedIn securely through Socialite and in a few weeks constructed a network of 400+, global energy industry contacts he could then effectively prospect to At a national wire house client, 1000 FAs signed on to use social media through Socialite in the first three weeks of its enablementLogo of Company here
  15. 15. How can we help further? ORLet’s take a look
  16. 16. LOGO OF COMPANYThank youName in boldPosition in CompanyLINKEDIN PROFILEFACEBOOK PAGETWITTER ID
  17. 17. Pocket Slides: The Actiance Platform
  18. 18. Actiance Vision ONE Platform to Manage & Secure ALL your Communications & CollaborationLogo of Company here
  19. 19. The Actiance Platform Actiance Applications Classification, Retention, Tagging, eDiscovery, Legal-Hold, Business Analytics Available Today Q1 2012 Roadmap Channel Interface API Unified Identity and Policy Management Insert Search Active Content Store ExportLogo of Company here
  20. 20. Socialite Engage – Unified Engagement Platform Analytics – Measurement, Reach, Velocity Available Today Coming Soon Roadmap Unified View – Content Aggregation and Syndication API Unified Identity and Policy Management Insert Search Teaming and Workflow ExportLogo of Company here
  21. 21. Pocket Slides: RisksConfidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  22. 22. The Challenges of Social and Financial Services Doing Nothing Doing Something BadlyLogo of Company here
  23. 23. Gartner Research - Andrew Walls “Do You Need a Social Media Security Policy ?” “Social media is not a separate silo unto itself. It’s simply another form of electronic communications – customers should look at expanding their existing electronic communications policies to incorporate social media. Customers should consider replicating policies from other communications modalities across social media.”Logo of Company here
  24. 24. Logo of Company here
  25. 25. FINRA Guidelines: Regulatory Notices 10-06 and 11-39 Regulation Social Network and Web 2.0 Impact SEC Rules 17a-3 and 17a-4 and NASD Rule 3110 Retain records of communications related to business Electronic forum & chat rooms, content posted to social media may constitute Public Appearances a public appearance Prior Approvals Wall postings may require prior approvals Participation Real-time participation on social networks equals participation For instance, communications between research and investment banking FINRA Regulatory Notice 07-59 departments should be restricted Only those subject to firms supervision should have access, provide training Restrict Personnel prior to engagement, prohibit or restrict those who pose a compliance risk. Restrict access with technology.Logo of Company here
  26. 26. The First FINRA Sanction for Social Media Jenny Ta FINRA found that Ta failed to inform a registered firm principal that she had a Twitter account which, on occasion, she used to tout a particular stock. FINRA determined that Ta’s ―tweets‖ were unbalanced, overwhelmingly positive and frequently predicted an imminent price rise, and Ta did not disclose that she and her family members held a substantial position in the stock. Fined $10,000. Suspended one year.Logo of Company here
  27. 27. IIROC Guidelines Regulation Social Media and Web 2.0 Impact Provides guidance on the review, supervision, and retention of sales literature, MR0281 advertisements, and correspondence Rule 29.1 Anonymous representations or recommendations are improper. Rule 29.7 (1) Advertising and sales literature shall not be false or misleading. Written policies and procedures shall be in place regarding the review and Rule 29.7 (2) supervision of sales literature related to the business. Rule 29.7 (3) Some types of sales literature must be pre-approved by a supervisor. Recordkeeping requirements - two years for advertisements and five years for all Rule 29.7 (5) correspondence National Instrument 31-103 Firms must retain records of all their business activities and communications.Logo of Company here
  28. 28. FSA Guidelines Regulation Social Network and Web 2.0 Impact Senior Management Arrangements, Systems and Controls (SYSC) An enterprise must arrange for orderly records to be kept of its business and internal organization. SYSC 9.1.1 SYSC 9.1.2 Records must be kept for at least five years. An enterprise should have appropriate systems and controls in place with SYSC 9.1.5 respect to the adequacy of, access to, and the security of its records. Policy Statement 08/1 Must record conversations on public and enterprise IM networks. A firm must take reasonable care to establish and maintain such systems and SYSC 3.1 controls as are appropriate to its business. Firms must take reasonable steps to ensure that ethical walls remain effective SYSC 10.2 and are adequately monitored. All communications or financial promotions must be based on the principles of Financial Promotions Industry fair dealing. Adequate records of financial promotions must be kept. Update No. 5Logo of Company here
  29. 29. Logo of Company here
  30. 30. SEC Alerts: January 2012
  31. 31. Types of Financial Advisors Registered Representatives Investment Advisors (Broker-Dealer)* (Registered Investment Advisor)* Regulated by FINRA and the SEC Regulated by SEC or state regulators Paid via commission Paid fee by client Suitability- recommendations must be Fiduciary responsibility – must place clients consistent with best interest of clients interests above own Ethics Legality Transactions Advice*Dually registered firms must adhere to both SEC and FINRA rules. Logo of Company here
  32. 32. Securities Exchange Commission, January 4 Charges Illinois-Based Adviser in Social Media Scam Investor Alerts: Social Media and Investing – Avoiding Fraud – Understanding Your Accounts Investment Advisor Use of Social MediaLogo of Company here
  33. 33. National Examination Risk Alert: Investment Adviser Use of Social Media Compliance program related to social media: Must comply with federal securities laws Create specific policies Identify risks and test procedures to effectively address risksLogo of Company here
  34. 34. SEC: Evaluate your compliance programs Issue Considerations Usage guidelines Define appropriate use of social media Content Standards Examine risks pertaining to fiduciary responsibility for offering investment recommendations. Monitoring Monitor firms social media sites and / or third party sites. Frequency of Use risk-based approach to determine frequency of review. Consider third parties. Monitoring Approval of Content Consider pre-approval versus post review. Firm Resources Are there enough dedicated compliance resources to adequately monitor activity? Criteria for Analyze risk. Consider reputation of site, privacy policies, ability to remove third party posts, Participation controls on anonymous posts, and advertising practices of social media sites. Training Train IARs to promote compliance and prevent violations of federal securities laws and firm’s policies. Certification Consider requiring certification by IARs to confirm compliance with social media policies and procedures. Personal / Adopt policies to address an IAR conducting business on personal or third party site, Professional Sites example, types of communications and content permitted (business card info v conducting business). Functionality Examine functionality of each social media site, including privacy for clients. Information Security Identify elevated information security risks associated with social media. Consider procedures to create firewalls between customer information, and firms’ proprietary information. Enterprise Wide Sites Design policies to prevent advertising practices from violating Advisors Act Source: SEC National Examination Risk Alert “Investment Adviser use of Social Media”, January 4, 2012Logo of Company here
  35. 35. Third Party Content and Testimonials Rule 206(4)-1(a)(1) under the Investment Advisor Act prohibits testimonials While not specifically defined, SEC staff interpretation of testimonial: “statement of a client’s experience with, or endorsement of, an investment advisor” Use of “like” button could be a testimonial under the Advisor ActLogo of Company here
  36. 36. Record KeepingFirms must develop policies that adhere to recordkeepingrequirements set forth by the Rule 204-2 of the Advisors ActIncludes all written communications, including social mediaContent is determinativeMust be retained and easily accessible for at least 5 yearsProvide employee trainingCheck periodically that employees are complyingIndex social media communications so a specific record iseasily availableUse third parties to keep records
  37. 37. Key Legal Issues of Social Media Privacy Content Ownership Intellectual Property Infringement Unauthorized Activities • Harassment • Discrimination • Unfair competition • Defamation • Confidential info Regulatory ComplianceLogo of Company here
  38. 38. Key Statutes for Operators and Users of Social Media Sites Section 512(c) of the DMCA Section 230 of the Communications Decency Act No statutory immunities for usersLogo of Company here
  39. 39. Industry-Specific Legislation and Regulatory Bodies FINRA ENERGY HEALTHCARE GOVERNMENT HIPAA State of Oregon FINRA FERC Florida GRS SEC NERC State of GLBA GFTC North Carolina PCI DSS NFA State of MassachusettsLogo of Company here
  40. 40. Cautionary Tales Investscape, Inc. Jenny Ta Whole Foods Market FedEx & KetchumLogo of Company here
  41. 41. Pocket Slides: Case Studies
  42. 42. Case Study: RW Baird Outline Real Results LinkedIn Already Available to 1200 @MaryS_rwbaird Veteran Advisers, tech savvy – 51 followers Authentic Content – 93 Tweets (at the time) – $1m prospectLogo of Company here
  43. 43. Case Study: Wealth Management Firm (NJ) Outline Real Results LinkedIn Only LinkedIn Connection retirement status change = $2m account Listening is Key, watching acquisition connections who matter – Job Change noticed on Status Using Social as an integral element Update = 401k rollower of communications mix to spot change – FA obtains 400 new prospects in Energy market – New Commercial Account Opportunity through colleagues LinkedIn ConnectionsLogo of Company here
  44. 44. Case Study: Raymond James1200 Advisors live in 3 weeks!Logo of Company here
  45. 45. “ Raymond James advisers will be able to share both approved firm content and their own ideas, which will initially go through a .” screening process before being posted to LinkedIn or TwitterLogo of Company here
  46. 46. Pocket Slides: Socialite EnableConfidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  47. 47. Socialite Enable: Secure & Compliant use of Social Networks Issue Control Requirements Identity management Ensure that all the different logins of an individual link back to corporate identity Activity control Posting of content allowed for marketing but read-only for everyone else Granular application control Employees can access Facebook, but not Facebook Chat or Facebook Games Anti-malware Protect network against hidden phishing or Trojan attacks Data leak prevention Protect organization from employees disclosing sensitive information Moderation Messages posted only upon approval by designated officer Logging and archiving Log all content posted to social networks Export of data Export stored data to any email archive or WORM storageLogo of Company here
  48. 48. Social Networking Widget Categorization – Control access to individual social media sites – Allow/block application widgets on popular sitesLogo of Company here
  49. 49. Social Networking Feature Control • Control features or areas of content posting by user or group • Patent pending DAY ZERO protection on new and changed featuresLogo of Company here
  50. 50. Content Monitoring Policy summaries Easy-to-set policies – Archiving – Moderation Lexicons Actions to takeLogo of Company here
  51. 51. eDiscovery of Social Networking Posts Social networking activity and posts are captured All the captured events are presented for eDiscovery and available for export to archiving platformsLogo of Company here
  52. 52. Moderation Posts to Twitter/Facebook/LinkedIn held for review by the following criteria: – All – Keyword/dictionary matches – Regular expressions (e.g., credit card/SSN patterns)Logo of Company here
  53. 53. Moderator work queue & transcript review Moderator queue allows bulk approve or each post reviewed individually.Logo of Company here
  54. 54. End User Experience Toolbar displayed for each site, showing user’s post “queues” User can click on their queues and see a list of the messagesLogo of Company here
  55. 55. Pocket Slides: Socialite EngageConfidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  56. 56. Socialite Engage: Activate Personal Brand Socialite Engage helps Financial Advisors share relevant and pre-approved content, ensure authenticity of voice, measure impact and increase engagement to grow their business The Socialite platform helps Financial Institutions protect brand and ensure compliance while allowing employees to share relevant content, measure impact and increase engagement
  57. 57. Socialite Engage: Activate Personal Brand Content: Distribution of approved corporate content Impact: Analyze and report on content performance Network: Track aggregated engagement across social media Key Contacts: Consolidated view of updates & interactions Enterprise Integration: Integrate with backend platformsLogo of Company here
  58. 58. Focus on the Key Connections in your life..Logo of Company here
  59. 59. Content: CrowdSource Content that worksLogo of Company here
  60. 60. Sharing, Integration, Results Share pre-approved, relevant content Content Engagement Analytics Consolidated view of connections’ activities Integration with backend platforms Built-in complianceLogo of Company here
  61. 61. Analytics – Actionable results; measurable insight.Logo of Company here
  62. 62. Pocket Slides – The Social UniverseConfidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  63. 63. Understanding the Social Landscape Agency, Consulting, Analysis, Education Data Layer, Compliance Policy, Social CRMLogo of Company here 6
  64. 64. Pocket Slides: Services AvailableConfidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  65. 65. Project Kick Off Project Team Assigned Project Plan Created and ApprovedLogo of Company here
  66. 66. Education and Training for Success Education Content ReviewStakeholder Tailoring Pilot GoWorkshop Live Week Week Week Week Week Week 1 2 3 4 5 6 Policy Finalization Training Roll out Review and Additional Test User TrainingLogo of Company here
  67. 67. Education and Training for Success Role Based – Admin / IT Policy Setting – Compliance Reviewer – Content Creator – End User Modality – In person – Web Conference – Train the TrainerLogo of Company here
  68. 68. Education & Training Materials User Guides (printed) – User Guides on each Actiance product – Best practice approach documentation to Facebook, LinkedIn, Twitter (designed for regulated users) – Success criteria for social media in Financial Services – Guide to FINRA 10-06 and 11-39, Guide to IIROC, Guide to FSA – Mapping Facebook, Linkedin and Twitter features to FINRA 10-06 and 11-39; IIROC; FSA, Global Social Compliance Requirements – The human elements of social media how to overcome the issues – Social Checklist for Financial services: What not to miss – Legal Issues of Social Media – Ediscovery Requirements of Social Media – ROI of Social Media for Distributed TeamsLogo of Company here
  69. 69. Education & Training Materials Recorded Industry Training – SEC and Social Media – what this means to the firm, the regulated individual – FINRA and Social Media – what this means to the firm, the regulated individual – FSA and Social Media – what this means to the firm, the regulated individual – IIROC and Social Media – what this means to the firm, the regulated individual – Legal Issues of Social Media – Ediscovery Requirements of Social MediaLogo of Company here
  70. 70. Education & Training Materials Recorded Product Training – Using Socialite Engage – Getting Started – Content Creation – Sharing Library Content – Crowdsourcing Content – What people want to read – when’s best to share – How to organize my Key connections – Engaging and Dealing with Feedback and Comments – Measuring my resultsLogo of Company here
  71. 71. Legislative & Regulatory Environment Mapping Statement of Work  Identify scope of the legislative and regulatory environment that the community platform will cover.  Outline instances of legislation and regulation, with key elements relating the project.  Classify risks associated with specific regulations and legislation.  Outline key steps to take to mitigate risks related to the above (technical solution, policy, direction). Notes:  This piece of work is intended to provide high level guidance on the regulatory and legislative issues at play in the formation of a virtual community, .hosted in the United Kingdom.  We will address applicable laws, regulation currently in place and also review upcoming requirements that may impact the community and the Bank. Estimated delivery time  Initial Draft: 3 weeks from confirmation of order.  Final Presentation & Report: 2 weeks from returned comments from draft. Costs:  $27,500. To include all research, reporting writing and in person presentation incorporating all comments and updates from draft report.Logo of Company here
  72. 72. Thought Leadership Support & Guidance Statement of Work  Provide the Bank with thought leadership guidance based on worldwide trends in community usage and management.  Provide the Bank with feedback and review on competitive organizations use of social collaboration platforms  Recommend enhancements, information navigation and content roadmaps, editorial and content.  Assist with engaging relevant content providers and nurturing clients on providing content.  Provide coaching on content and engagement – setting the tone, what’s working, how to get engagement  Identify other communities, networks and business applications to connect the community with  Deliver virtual and face to face social community best practice events for groups of clients (this can be virtual, with best practice speakers, either Actiance or other social though leaders engaged via Actiance)* Estimated delivery time  Can begin immediately. Suggest a formal kick off (face to face), with agreed (twice monthly) virtual meetings to follow a set agenda, with adhoc content provided as appropriate  *Virtual and Face to Face Events for the Community’s use – not included in this cost, but suggested as an element to promote the ongoing growth and usage of the community. Costs:  $7,500 per month based on initial face to face meeting, twice monthly virtual meetings and face to face meeting once every three months.  *Organizing best practice social community best practice events cost to be determined if requirement.Logo of Company here
  73. 73. Social Media Enablement for Financial Services Objective: Provide an overview of Social Media and how the regulatory environment affects use of such media by Financial Services Professionals Knowledge transfer to include: – Review of applicable regulations and guidelines – Supervision issues that need to be considered – How rules map to each feature of the key social networks – Discussion of best practices for complianceLogo of Company here
  74. 74. Best Practices for Facebook Objective: An interactive training workshop designed to enable effective use of Facebook Knowledge transfer to include: – Why is Social Media important? – Engage with customers and colleagues – Social Media statistics – Prospect for new business/customers – Impact on mobile – Update your status – Why use Social Media? – Educate and re-educate your network – Facebook by the Numbers – Expand your presence – Success Stories for Facebook – Do’s and Don’ts – How do you do it? The 4 ―E‖s – Measure your results – Create a Facebook Professional Page – Summary/Test/Evaluation – Establish a presenceLogo of Company here
  75. 75. Best Practices for LinkedIn Objective: An interactive training workshop designed to enable effective use of LinkedIn Knowledge transfer to include: – Why is Social Media important? – Engage with customers and colleagues – Social Media statistics – Prospect for new business/customers – Impact on mobile – Update your status – Why use Social Media? – Educate (and re-educate) your network – LinkedIn by the Numbers – Expand your presence – Success Stories for LinkedIn – Do’s and Don’ts – How do you do it? The 4 ―E‖s – Measure your results – Create a LinkedIn Profile – Summary / Test – Establish a presence – EvaluationLogo of Company here
  76. 76. Best Practices for Twitter Objective: An interactive training workshop designed to enable effective use of Twitter Knowledge transfer to include: – Why is Social Media important? – Engage with customers and colleagues – Social Media statistics – Prospect for new business/customers – Impact on mobile – Tweet / Retweet / Direct Message – Why use Social Media? – Educate (and re-educate) your network – Twitter by the Numbers – Expand your presence – Success Stories for Twitter – Do’s and Don’ts – How do you do it? The 4 ―E‖s – Measure your results – Create a Twitter Profile – Summary / Test – Establish a presence – EvaluationLogo of Company here
  77. 77. Standard Socialite Overview, Planning, Configuration, and Implementation Objective: Provide a documented, end-to-end implementation of the Actiance Socialite technology Knowledge transfer to include: – Overview of the Socialite solution – Corporate LDAP Integration allowing policy creation based upon the customer’s requirements – Extensive customized reporting – Automated exporting to external archiving systems or enterprise content management systems – Deployment options: SaaS, on-premise, or hybrid – Licensing options for all methods – Multi-network mapping functionality to ensure corporate user identity – Integration with USG for complete end-to-end solutionLogo of Company here
  78. 78. Pocket Slides: Explaining DeploymentConfidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
  79. 79. Deployment Alternatives: User/Proxy vs. Page/API User/Proxy Approach Pg 1 – User traffic is routed through Socialite – everything the USER does is managed Pros Pg 2 – Real time control – Granular control over features & applications Cons Pg 3 – User must be on managed endpoint or networkLogo of Company here
  80. 80. Deployment Alternatives: User/Proxy vs. Page/API Page/API Approach Pg 1 – Socialite monitors the User/Company Page through network APIs Pros Pg 2 – Everything that happens on the target page is monitored & archived Cons – No control over feature/application access Pg 3 – Potential window of vulnerabilityLogo of Company here
  81. 81. Profile Pre Approval Workflow STEP 3 Reviewer receives e-mail notification STEP 4 about pending changes •Reviewer signs-on to Socialite reviewer console •Reviewer reviews changes and Approves or Rejects them •Reviewer also has an option to suggest changes STEP 2 Socialite intercepts changes and provides a notification that profile is being monitored and changes will only be made on approval STEP 5 User logins into LinkedIn and STEP 1 posts accepted changes User Creates Profile on LinkedInLogo of Company here
  82. 82. Content Approval Workflow STEP 3 Moderator receives e-mail STEP 4 notification about pending messages •Moderator signs-on to Socialite reviewer console •Moderator reviews messages and depending upon appropriateness Approves or Rejects a message •Moderator also has an option to leave a review STEP 2 comment for each post Socialite intercepts post and provides a notification that content is being monitored and will be posted only upon approval by the moderator STEP 5 Accepted posts are sent to the network on behalf of the user STEP 1 User posts message on Facebook, LinkedIn, or Twitter STEP 6 Accepted posts are viewed by the userLogo of Company here
  83. 83. ENDConfidential and Proprietary © 2011, Actiance, Inc. All rights reserved.

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