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Blogging & YouTube For Nonprofits Office Hours


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Blogs are a terrific way to increase awareness for your nonprofit organization, build trust, acquire new supporters and drive traffic to your website and fundraising programs. YouTube video provides compelling multimedia content to engage with and inspire supporters. Learn how leading organizations use these tactics to enhance online initiatives in this office hours presentation and discussion recording with Jordan Viator and David J Neff.

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Blogging & YouTube For Nonprofits Office Hours

  1. 1. Blogging & YouTube for Nonprofits<br />Office Hours<br />
  2. 2. Jordan Viator | @jordanv<br />Interactive Manager, Convio<br />David J. Neff | @daveiam<br />Senior Strategist, Ridgewood : Ingenious Communications Strategies<br />#NPTWEET to Participate<br />Download Full Recording here<br />
  3. 3. Blogging 101<br />
  4. 4. Drive website traffic<br />Reinforce campaigns to raise funds, build list<br />Provide voice to employees, advocates<br />Optimize search results for key topics<br />Engage supporters to become involved, build preference<br />Drive participation, registration for offline events<br />Benefits of Nonprofit Blogging<br /><br />
  5. 5. Brevity is better.<br />Show your personality.<br />Comment on other blogs.<br />Tag posts appropriately.<br />Share newsworthy information.<br />Solicit engagement from readers.<br />Sync blog content with campaigns.<br />Give people an action to take when appropriate.<br />Ask passionate supporters to contribute.<br />Integrate blog content across the web.<br />Blogging Tips for Nonprofits<br />Download complete tipsheet at<br />
  6. 6. Examples of Nonprofit Blogs<br />Common Elements: Donate Now, Categories, Multimedia, Integrated Social Feeds, Multiple Contributors, Calls to Action, Keyword Rich<br /> |<br />
  7. 7. YouTube 101<br />
  8. 8. YouTube is the second largest search engine after Google<br />Optimize on key search results<br />Creative way to gain attention for causes<br />Viral sharing of content between peers<br />Drive action through annotations<br />Benefits of YouTube of Nonprofits<br />
  9. 9. Sign up for the YouTube Nonprofit Program. <br />Customize your page. <br />Tag appropriately. <br />Allow fundraising on your page. <br />Include links to advocacy and fundraising URLs. <br />Think broadly and strategically for content. <br />Encourage user submitted video.<br />Use free services to help with shooting and editing. <br />Use page real estate to highlight programs and offers.<br />Integrate YouTube video in your overall web presence. <br />YouTube Tips for Nonprofits<br />Download complete tipsheet<br />
  10. 10. YouTube Examples<br />Common Elements: Donate Now, Calls to Action, Tagging, Navigation to Website, Branding, Downloads<br /> |<br />
  11. 11. Questions?<br />#NPTWEET<br />Download Full Recording here<br />