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EMarCon VHS Effizientes Social Media II aktualisiert am 2.5.15

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EMarCon VHS Effizientes Social Media II aktualisiert am 2.5.15

  1. 1. Stand 2.5.2015 | copyright Josef Rankl EMarCon Effizient zum erfolgreichen Social Media Marketing II Josef Rankl | EMarCon
  2. 2. Stand 2.5.2015 | copyright Josef Rankl EMarCon www.emarcon.de Josef Rankl Diplom-Betriebwirt Schwerpunkt Marketing Marketingleiter u.a. bei Reed | Elsevier GeraNova | Bruckmann Conrad Electronic Panini WEKA Verlag Kontakt: rankl@emarcon.de
  3. 3. Stand 2.5.2015 | copyright Josef Rankl EMarCon Follow Me Blog DER SOCIAL MEDIA BERATER www.emarcon.de Facebook: facebook.com/muenchen.marketing Twitter: JRankl Google+: gplus.to/emarcon
  4. 4. Stand 2.5.2015 | copyright Josef Rankl EMarCon Das erwartet Sie Tag 1 Vorstellung Agenda Einsatzgebiete Webmail Monitoring Profil vs. Fanpage Google vs. Facebook Strategieentwicklung Tag 2 Dashboards Themenstrategie Retweet und Teilen Helferlein Tag 3 Xing / Twitter Arbeiten mit RSS Analysen und Tools
  5. 5. Stand 2.5.2015 | copyright Josef Rankl EMarCon Slide Share http://de.slideshare.net/jora999
  6. 6. Stand 2.5.2015 | copyright Josef Rankl EMarCon Themenplan
  7. 7. Stand 2.5.2015 | copyright Josef Rankl EMarCon Content is King Nutzwertige Inhalte!
  8. 8. Stand 2.5.2015 | copyright Josef Rankl EMarCon Zielgruppenrelevante Medien
  9. 9. Stand 2.5.2015 | copyright Josef Rankl EMarCon Langfristiger Themenplan
  10. 10. Stand 2.5.2015 | copyright Josef Rankl EMarCon Nutzungsverhalten der Kunden
  11. 11. Stand 2.5.2015 | copyright Josef Rankl EMarCon Kommunizieren | Interagieren Auffordern | Fragen | Antworten | Werten | Animieren | Reizen
  12. 12. Stand 2.5.2015 | copyright Josef Rankl EMarCon Variieren Sie Inhalte
  13. 13. Stand 2.5.2015 | copyright Josef Rankl EMarCon 3:1 Regel Auf 3 firmenrelevante Postings eine NFR-optimierte Meldung
  14. 14. Stand 2.5.2015 | copyright Josef Rankl EMarCon Kurze Texte machen neugierig Kleine Appetithappen!
  15. 15. Stand 2.5.2015 | copyright Josef Rankl EMarCon Geschichten erzählen statt Infos geben
  16. 16. Stand 2.5.2015 | copyright Josef Rankl EMarCon Führen Sie zum POS Blog Webseite Shop Landingpage Newsletter – Anmeldung Veranstaltung Umfrage
  17. 17. Stand 2.5.2015 | copyright Josef Rankl EMarCon Content Curation Aggregation Destillation Chronologie Elevatio n Mashup s
  18. 18. Stand 2.5.2015 | copyright Josef Rankl EMarCon (Ideen) - Quellen • Fachthemen: Fachquellen / Branchenportale / RSS • Aktuelles: Twitter / 10000 Flies / Nachrichten / RSS • Kalender: Thementage (Valentinstag, Tag der Frau…) • Fachmessen: Messetermine / eigene Präsenz • Eigene „Events“: (Räumlichkeiten / neue MA / Geräte / Maschinen / Umbauten / Besucher…) • Eigene Werbe-, Marketing, oder Spendenaktionen. • Auch mal was Lustiges • Wichtiges Wiederholen
  19. 19. Stand 2.5.2015 | copyright Josef Rankl EMarCon Pocket (read it later) • Texte im Netz vormerken und später offline lesen • Browser Addon für Chrome, Firefox und Safari • Link per E-Mail an add@getpocket.com • In über 300 Anwendungen integriert Mobil, Browser Addon und Browser http://getpocket.com
  20. 20. Stand 2.5.2015 | copyright Josef Rankl EMarCon Dashboards Automatisierung heißt Qualitätsverlust • Schlechter im Newsfeedrank? • Kleinster gemeinsamer Nenner (Anzahl Zeichen, Formatierung, Fotos, Hashtags…etc.) Aber: Ein automatisierter Post ist besser als gar kein Post! ?
  21. 21. Stand 2.5.2015 | copyright Josef Rankl EMarCon hootsuite Bereits in der Basisversion: • Bis zu 3 Profile (früher noch 5) • Bis zu 10 Streams • Übersichtlichkeit • Zeitversetztes Posten • RSS Feed Ab Pro Version • Bulk Upload und Autoscheduling • Zweiter Account Apps und Extensions • z.B. hootfeed
  22. 22. Stand 2.5.2015 | copyright Josef Rankl EMarCon webZunder Das intuitive Dashboard aus München (noch in der Betaphase, kostenpflichtig) • 2 Profile • Marketingvorlagen • Zeitversetztes Posten • Xing ist integriert • Es fehlen LinkedIn und Google+
  23. 23. Stand 2.5.2015 | copyright Josef Rankl EMarCon Sometoo Sometoo verbindet die Kommentare zu synchronisierten Posts (allerdings anonymisiert). Es entsteht eine Diskussion über alle Social Media Kanäle
  24. 24. Stand 2.5.2015 | copyright Josef Rankl EMarCon www.bufferapp.com • Einmal Timetable festlegen • Verknüpfung mit Linkverkürzern • Analytics • Surfen und mit einfachem Klicken den Buffer füllen • Automatischer Versand, first in first serve • Je ein Twitter, Facebook und Linkedin Account kostenlos • Bis zu 10 Nachrichten kostenlos
  25. 25. Stand 2.5.2015 | copyright Josef Rankl EMarCon socialba • Gleichzeitiges Posten zwischen Google+ (Nur Profile, keine Seiten), Facebook, Twitter, LinkedIn und diversen andere… http://socialba.com
  26. 26. Stand 2.5.2015 | copyright Josef Rankl EMarCon Friendsplus.me Crossposten ab Google+ via Hashtag Steuerung Destionationen: • Facebook • Twitter • LinkedIn • tumblr https://friendsplus.me/
  27. 27. Stand 2.5.2015 | copyright Josef Rankl EMarCon Facebook Community Building  Gute Inhalte / kurz und knackig  Ansprechende Seite  Extras bieten  Eigene Freunde einladen  Facebook Ads  Gewinnspiele  Schnittstellen zu Print  Schnittstellen zum Web (Social PlugIns)  Schnittstellen zum POS  Richtige! Follower kaufen (Medienkiosk) Facebook
  28. 28. Stand 2.5.2015 | copyright Josef Rankl EMarCon goqr.me • Kalendereintrag hinzufügen • Bildergalerien starten • Installation aus App-Store oder Android-Market vereinfachen • SMS mit einer Wortnachricht oder z.B. Gutscheincode versenden (Premiumdienste) • Tweet mit Ihren Inhalten absetzen • Google+/Facebook-Profil und Bewertungsdienste wie Yelp aufrufen • Telefonnummer anrufen • Kontaktdaten als vCard/meCard • Ihr Branding auf Textilien (T-Shirt, Tasche) und anderen Artikeln • QR-Codes in Blogs und Internetseiten einbinden (WordPress u.ä.) • Filme aus Videoportalen abspielen
  29. 29. Stand 2.5.2015 | copyright Josef Rankl EMarCon #Hashtag Metatag im Fließtext Verbindung von Kampagnen Verbindung von Diskussionen #Aufschrei

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