5 User Onboarding Email Hacks For Web and Mobile Apps

19,633 views

Published on

Email marketing is the most cost-effective way to marketing and speak to your users. This makes email the perfect tool to onboard your web and mobile app users. User onboarding with email is super effective and easy to do. Use these email hacks to onboard your mobile app and web app users better.

For more user onboarding hacks for web apps and mobile apps go to http://autosend.io/how-to-onboard-users-email-sms-push/

Published in: Mobile, Software

5 User Onboarding Email Hacks For Web and Mobile Apps

  1. 1. 5 USER ONBOARDING EMAIL HACKS FOR WEB & MOBILE APPS
  2. 2. EMAIL HACKS FOR WEB APPS
  3. 3. #1 THE HELPING HAND EMAIL
  4. 4. A “HELPING HAND” EMAIL SENDS THE EXACT INFORMATION A USER NEEDS, WHEN THEY NEED IT. HERE’S AN EXAMPLE OF ONE…
  5. 5. Email users that don’t meet a goal at a certain time Send an email with instructions on how to do it Make the email personal even though it’s automated
  6. 6. #2 THE WELCOME EMAIL
  7. 7. A WELCOME EMAIL HELPS USERS GET TO THE “AH-HA” MOMENT IN YOUR APP LIKE THIS ONE… !
  8. 8. Get users to a place in your app where they’ll find the most value You can send an animated GIF, video, or link directly to the page Email soon after…while they’re still interested
  9. 9. EMAIL HACKS FOR MOBILE APPS
  10. 10. #3 TEACH OFF THE SMALL SCREEN
  11. 11. PERSONALLY SHOW EVERY USER HOW TO USE YOUR APP…WITH EMAIL! HERE’S AN EXAMPLE HOW… !
  12. 12. Show users who haven’t used a feature in your app how to Even after skipping your walkthrough they’ll know how
  13. 13. #4 SEND YOUR USERS TREATS
  14. 14. WHEN USERS REACH A CERTAIN POINT IN YOUR APP REWARD THEM! LIKE THIS… !
  15. 15. Send your app users a bonus based on what they’ve done It’s unexpected, especially via email
  16. 16. #5 BRING USERS THAT DELETE YOUR APP BACK
  17. 17. ONLY 25% OF MOBILE USERS KEEP THE APPS THEY DOWNLOAD! THIS IS HOW TO GET THE REST OF THEM BACK… !
  18. 18. Email mobile users after being inactive a couple of weeks Push notifications don’t work after they delete your app, emails do
  19. 19. SO WHAT NOW?
  20. 20. SEND AN AUTOMATED ONBOARDING EMAIL (click me)
  21. 21. OR
  22. 22. LEARN MORE ONBOARDING TRICKS USING PUSH & TEXT (click me)
  23. 23. THANKS

×