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How to Grow Your Web & Mobile App Business with Lifecycle Marketing

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Read the entire article about using lifecycle marketing to grow your web and mobile app business at http://autosend.io/lifecycle-marketing-saas-mobile/

Lifecycle marketing can transform a so-so web or mobile app business into a powerhouse. But oddly, very few web and mobile app companies actually do it right.

This slide will go over exactly what lifecycle marketing is, what lifecycle marketing can do for your web or mobile app business, and a few lifecycle marketing examples you can use to grow your app business.

If you want to read more about Lifecycle Marketing for Web and Mobile App Businesses and How to Grow Your Business with Lifecycle Marketing, read Autosend’s interesting article with help from SixteenVentures.com Lincoln Murphy at http://autosend.io/lifecycle-marketing-saas-mobile/ .

Published in: Marketing

How to Grow Your Web & Mobile App Business with Lifecycle Marketing

  1. 1. HOW TO HACK YOUR APP BUSINESS GROWTH WITH LIFECYCLE MARKETING
  2. 2. WANT YOUR APP BUSINESS TO GROW?
  3. 3. SURE YOU DO!
  4. 4. THERE’S A SUPER SECRET EASY WAY TO DO IT
  5. 5. WITH LIFECYCLE MARKETING
  6. 6. LIFECYCLE WHAA?
  7. 7. LIFECYCLE MARKETING IS… MARKETING THAT ADDRESSES YOUR USERS’ CHANGING NEEDS
  8. 8. SO ANYTIME SOMEONE…
  9. 9. BECOMES A NEW MEMBER
  10. 10. OR
  11. 11. MAKES A PURCHASE
  12. 12. YOU CAN SEND THE RIGHT MESSAGE
  13. 13. AT THE RIGHT TIME
  14. 14. GREAT! BUT… HOW DOES LIFECYCLE MARKETING GROW MY APP BUSINESS?
  15. 15. DID YOU KNOW?
  16. 16. THE AVERAGE SAAS COMPANY ONLY CONVERTS 15% OF THEIR FREE TRIAL USERS TO CUSTOMERS -TOTANGO
  17. 17. AND
  18. 18. FREEMIUM MOBILE APPS HAVE A CONVERSION RATE OF 5% CLICK HERE TO READ: HOW TO GO BROKE MAKING MOBILE APPS FOR MORE
  19. 19. YA…SO?
  20. 20. SENDING A LIFECYCLE MARKETING MESSAGE LIKE A WELCOME EMAIL
  21. 21. WHICH HAS AN AVERAGE OPEN RATE OF 50% -MARKETING SHERPA
  22. 22. CAN… ENGAGE NEW USERS
  23. 23. CAN… ENGAGE NEW USERS RETAIN THEM
  24. 24. AND ULTIMATELY
  25. 25. CAN… ENGAGE NEW USERS RETAIN THEM TURN MORE USERS INTO PAYING CUSTOMERS
  26. 26. BUT LIFECYCLE MARKETING DOESN’T STOP AT THE PURCHASE
  27. 27. YOU CAN USE IT TO REDUCE CHURN
  28. 28. WHICH IS 5% A MONTH FOR SAAS BUSINESSES -SIXTEENVENTURES.COM
  29. 29. AND
  30. 30. 60% FOR MOBILE APP COMPANIES -LOCALYTICS
  31. 31. BY
  32. 32. TALKING TO YOUR USERS DURING THE ENTIRE USER LIFECYCLE
  33. 33. GOT ANY EXAMPLES?
  34. 34. EMAIL NEW TRIAL USERS YOU CAN SEND A WELCOME EMAIL TO HELP NEW TRIAL USERS
  35. 35. TEXT NEW CUSTOMERS ABOUT THEIR GOALS AFTER SOMEONE BECOMES A PAID CUSTOMER ASK ABOUT THEIR GOALS & HELP THEM REACH THEM
  36. 36. SEND PUSH MESSAGES TO INACTIVE USERS SEND PERFECTLY TIMED PUSH NOTIFICATIONS TO GET INACTIVE USERS BACK
  37. 37. AS LONG AS YOU’RE HAVING CONVERSATIONS WITH YOUR USERS ALL THE TIME
  38. 38. YOU CAN SUPERCHARGE YOUR APP BUSINESS GROWTH
  39. 39. SO WHAT NOW?
  40. 40. SEND YOUR OWN LIFECYCLE MARKETING MESSAGES (click me)
  41. 41. OR
  42. 42. LEARN MORE ABOUT LIFECYCLE-MARKETING ! @ AUTOSEND.IO (click me)

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