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  1. 1. EvaluationBy Jo Penney
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?• From all the research we have looked at on teaser trailers one thing I have picked up on is the fact that trailers are not in chronological order, apart from the opening scene. The opening part of the film sets the scene and an uneasy atmosphere, as it creates suspense and tension as they are waiting for something to happen. This is the opening scene for our teaser trailer. The opening scene sets the location but also two of the characters that will be included in the film. We made the location look realistic, picking a cul-de-sac to create realism, as lots of people live in these locations. This would make the audience feel like it could happen to them, which adds to the effect of the horror genre of the teaser trailer.
  3. 3. With all the teaser trailers we have watched throughout this project, we wanted the writing to be shown on a black background, making it stand out. Choosing a white font and adding a red glow behind the it adds From the research and to the spooky effect. From looking at other teaser information we gathered, we trailers we wanted to noticed a lot teaser trailers include as many would use clips of text conventions as possible to through out the trailer. This make it as realistic as we would help catch the could. With placing the text audiences eye, and make we wanted it to be directly them want to find out more. in the middle of the clip toMany of the teaser trailers which we make it eye catching. Onestudied had text clip, one of the most These clips of text were of the other conventions onimportant conventions we found was carefully placed in the trailerthe text structure they chose to use. texts that commonly to create suspense. The text appeared was the differentThe short snappy sentences set thestory for the audience, and added to gives information away sizes of words andthe suspense on the audience, without giving the story away. sentences to make themwanting to know what happens in stand out from the others.the film.
  4. 4. Jump moments… When creating a horror teaser trailer one of the main conventions are the ‘jump moments’. All throughout our trailer we created many of them where you would least suspect it. These moments target the audience, making them jump and feel on edge. The ‘jump moments’ also help make the teaser trailer memorable which shocks and scare the audience, making the ‘jump moment’ stay with you. 28s 29s 31sHere is a step by step of how the ‘jump moments’ work and why they are so effective. For this jumpmoments we faded the music out, to create tension. We then used a dip to black which slowly made thepicture appear of Libby (girl holding the candle) and then less than a second later Evie appears. This clip isvery spooky as Libby does not realise she’s behind her which puts the audience on the edge of their seat. Theuse of the light flame creates a shadow over the little girl, this creates an eerie feel. The ‘jump moment’then uses dip to black to fade out . There is a pause of silence and then there is the outcry of Libby yelling
  5. 5. In this teaser trailer we chose the genre ‘horror’. From all theClose ups… research, close ups play an important part. They get your heart racing and create a greater impact than a shot further away. Through out our teaser trailer we use a range of close ups to add to the scariness of the film. This close up is a very strong shot. The face is immerging from the darkness and has been picked up by a torch. The use of the torch under the little girls face adds to the possessed and evil look. These two close ups are both creepy but have been created in different ways. The screen shot of the little girls red wellies is a very strong shot, as they are used to make the welly image synonymous with the character of the little girl. The way the close up has been done is over powering as it feels like the little girl is gaining control from the way of the camera angle. The shot of the girl behind the glass works well. This clip also creates a jump scene within the teaser trailer as well as a close up.
  6. 6. Short clips…Most of the trailers we looked at for research followed similarconventions to one another. They are very short, snappy and show arange of clips of the film without giving much away .When all the clipsare added together they fit together well creating a continuous flow.Even though the short clips are not in chronological order, the teasertrailer still makes sense to the audience.Dip to black…Throughout our teaser trailer we have wanted to make it as continuous aspossible, dip to black helped with this. Fading from one clip to another andout again adds to the tension as you don’t know whats going to pop ontothe screen next. We also added dip to black which fades to a black screenfor a few seconds, this builds up suspense and makes the audience feel onedge.
  7. 7. Different shots and High angle Adding a range of angles… shots and angles adds to the teaser trailer. This makes it more inventive than just using similar angles all the way through. The way we have completed Close up some of the shots and angles have been done to make them overpoweringTracking shot for the audience. For example when the camera is showing a high angle of the little girl All our shots and angles have walking across the been carefully thought out to stairs, it makes the make the best out of out horror audience feel over teaser trailer conventions powered, as the little making the best impact and girl is above them adding realism to the storyline. looking down. Low angle
  8. 8. Music and sound effects…One of the main conventions of a horror trailer is the choice of music and soundeffects. We carefully chose the music to fit in with the stages of our teaser trailer.Rather than just choosing one piece of music in particular, we took sections ofsongs to try and make the most impact on our horror trailer.At the beginning of the trailer we used slow creepy music, to build up tension.Throughout our trailer we had parts which are silent, this builds of the suspensefor the audience watching our teaser trailer.In the middle of the trailer the pace starts to pick up, to fit in with the fast paceclips. We found this was a typical convention of a horror trailer.Special sound effectsThrough out the horror trailer we added sound effects to add to the scarinessmaking the certain ‘jump moments’ scarier adding tension and suspense with theaudience. Some the sound effects which were used are; the door creaking,screams, the sound of the door handle shaking.
  9. 9. End credits… A lot of thought went into how to finish off the teaser trailer and how to make the end credits fit in with the rest of it. The title The title is one of the most important conventions of a trailer. It informs the audience what the film is called. We wanted the title to take up the whole black screen, to make it stand out to make it eye catching and memorable. Date From looking at many examples before we made our own, we realised that many of them did not include the release date of the film, we felt it was more effective just to put ‘THIS WINTER’ Production company Teaser trailers always have the convention of mentioning which production company was used. We made our own one up called ‘GP productions’ this makes the trailer look more professional.
  10. 10. How effective is the combination of your main product and ancillary texts?
  11. 11. The aim…The aim of all my ancillary tasks are purely focused on our specific target audience, to make it eyecatching to them, so we included all the conventions that would best suit them. I decided tochoose a film poster and magazine front cover, I thought this would be the easiest way to attractmy target audience to our horror film. I thought these ancillary task would also let me show mycreative side using Photoshop. From researching film posters, a lot of them had a striking central image. Being placed in the centre of the page, makes it eye catching to the audience. With all the images that were taken I thought this one suits the genre of the film well. Here is a close up of the main Making the little girl in image edited. I decided to edit it the mirror in colour in this way to make it more eye and to stand out more catching. from the background and gives it a 3D feel. I wanted the writing to be put in the middle of the poster to make it stand out. The use of the colour red indicates blood and danger and the poster has a creepier feel to it.
  12. 12. Magazine front cover… I wanted to include as many magazine front cover conventions as possible to make it look professional. Most of the magazine front covers had very simple layouts , this works well as it’s not over crowded and easy to read. Conventions of a music magazine: o Name of the magazine o Taglines o Date o Price Etc… Competitions was also one of the main conventions that would pop up on magazine front covers. This convention works well to persuade readers to pick up my magazine. I feel my magazine front cover has been successful as it includes all the conventions of a professional one.
  13. 13. Colours used… I wanted to keep to the same colour shades through out my ancillary tasks, this would help give a clear link between them. I chose to use red and black through out my poster and my magazine front cover. Red and black are the traditional horror The shades of white colours, they create a creepy atmosphere. have been done to create a ghostly haunted effect. We used the traditional colour of the Changing the opacity Empire logo. The colour shows the level to make it look like its floating through the readers that it’s an Empire magazine. page. I wanted to slightly change the colour red from the Empire logo. This was because I wantedThe colour black particular parts to stand out, forstands out well from example ‘Evie Watkins’the white background.The circular shape isbold and catches thereaders eye, makingsure you don’t miss outon the deal!
  14. 14. Tagline and fontstyles… All the font styles have been done to make a bigger impact on my poster and magazine front cover. Some of the font styles elaborate on the horror genre and gave them a creepier effect. I didn’t want to over do it with the amount of different font styles so I only picked some of the main bits of writing The taglines could to change and make different from the represent a childs others. play ground game, We carefully chose the I wanted the writing around the central hide and seek, with tagline to fit the genre of image to be similar fonts as I did not the tagline trying to our ancillary tasks. The want it to distract you from the image. fool the audience of one that stood out to us the her innocence. most was ‘you can run, but you can’t hide’
  15. 15. What have you learnt from youraudience feedback?Our target audience was for young adults, people our age and getting audiencefeedback from them helped us conclude whether our film trailer was a success withour peers.From looking back at our audience feedback we can see that our teaser trailer andancillary tasks were a success for our target audience. But the feedback also helps usunderstand what our strong areas were and what we would need to work on more ifwe did this project again.The ‘jump moments’We felt one of the main conventions of a horror trailer were the ‘jump movements’.Through out our teaser trailer we tried to add a suitable amount of ‘jump moments’to keep the audience hooked to our trailer. With our feed back we can see which‘jump moments’ worked successfully by keeping the audience hooked. ‘I love the"jump" moments which are both visual and soundtracked’
  16. 16. The Pace… ‘This trailer keeps you hookedIn our horror trailer we wanted to make sure on wanting to watch more’the pace of the film was right for the genre. This feed back shows that ourThroughout the teaser trailer the pace went constant change of paceup and down, making sure the pace made an throughout the trailer keeps theimpact on the haunted/ creepy feel and to audience hooked and one of thekeep the audience wanting to watch more! main conventions of a horror‘A great pace of up and down, climax and trailer has worked!resolution takes the viewer on a wild ridein a short amount of time’ ‘I like the use of the different musicThe Music… that youve used as it builds tension, especially when theres the classicalWith all the research of horror trailers sort of music as your waiting for thewe found that one of the main action to speed up’conventions of a horror trailer was the ‘the music is quite calm at the start, butmusic included and where you place it invites you into a false sense of security’to make a greater impact with the The music we chose goes in stages fromaudience. the first part being very slow paced, thisWe decided to use 3 different types of creates an eerie effect and puts themusic through out the trailer, the music audience on the edge of their seats, thenwe chose added to the creepiness of the we re-used it again to add to the ‘jumpteaser trailer and added suspense. moment’ at the end of the trailer.
  17. 17. The characters… This is the outfit we chose the little girl toWe wanted our main character to play an important wear. From these tworole in making the horror trailer shocking and creepy. images you can tell that we have made a distinctWe chose the main character to be a little girl. We felt change with the clothesthe little girl resembles innocence, we thought that this they are wearing.would trick the audience into thinking she was not evil.The storyline is all based around the little girl hauntingthe two girls, scaring them away!We thought long and hard to make the little girl’s outfitfit with the horror genre and also the time we set it at.As the girl was killed ten years or so before we wantedthe fashion to stand out from the other girls, making astrong indication of who is who.The characters were a success from our audience feedback andshows us that our main character help create the spookyeffect through out the horror trailer.‘I can tell that you have thought about the outfits of the actressespecially the child’s dress.’‘the little girl is really scary.’ We wanted the two older girls to be dressed casual everyday wear. We did not want their outfits to stand out more than the little girls outfit.
  18. 18. Camera shots and angles…‘How youve used the differentangles to really utilise theconventional horror trailerconcepts.’From the audiencefeedback we found thatthe range of camera shotsand angles really stood outthroughout our horrortrailer. Looking at One of the mostprevious horror trailers we dramatic shots wefound out that they used was when the girlcreated much more came out of knowdramatic scenes by the where and hit theway they have shot them. window, creating a ‘jump moment’. The way the camera backs away from the window has been done to show ‘The use of camera angles through out the the ‘hand held camera trailer is very effective.’ look’ making it look ‘The way the camera moves away gives realistic and shocking me a scare.’ the audience.
  19. 19. How realistic was ourhorror trailer…We felt that our horror trailer was as realistic as we could get it. From adding as manyconventions of a professional horror trailer as possible, we tried to include it in our own one.From our audience feedback we found out that everyone was impressed with our work. Fromour peers evaluation we found out what bits were our strongest points and which parts impactedon the scariness of the horror trailer.‘This teaser trailer has everything it needstoo be too resemble a realistic trailer forfilm in this modern day. It has everything.’ ‘One of the best teaser trailers Ive seen all year!’ ‘Well done! This is a really good teaser trailer.’ ‘This trailer keeps you hooked on wanting to watch more, Its a trailer that seems to take you on a journey.’
  20. 20. How did you use media technologies in theconstruction and research, planning andevaluation stages?Throughout out the making of our teaser trailer we used adobe premier pro to edit and putting it alltogether. Razor tool The first thing after uploading the footage onto adobe was to use the razor tool. We had to go through all the footage we uploaded and choose which bits to keep and get rid of. Arrow one 1 is showing the 1 footage and arrow 2 is where 2 you can find the razor tool. By clicking on the razor tool, you move the curser over the footage bit you want to cut. This separates the footage,After cutting up the footage you may find part that are making it easier to work outunwanted. To delete certain bits drag the mouse over the where to put each individualfootage and right click it and press delete. bit of footage.
  21. 21. Dip to black To create this effect you would use the dip to black tool, which can be found on the left hand side. By holding down the mouse and dragging it to the correct clip you drop it. A purple line will then show at the top of the clip, this is the length of the dip to black. By clicking on the end of the purple line you can slide it to make it shorter or longer. In most of our clip we added a dip to black at the end of it, this helped make specific clips run smoother thanWith the amount of research we did, we found trailers were others and to create tensioncontinuous and flowed from one clip to another smoothly. From for the audience.this we found a certain tool on adobe premier pro that helpedwith this conventions of the horror trailer look. In some parts of the trailer we made the dip to black longerThe dip to black tool made the clips continues and look to add to the suspense.professional.
  22. 22. Sound- fade in and outFading the music in and out at the right time in one thingthat you may not pick up on in professional trailers. 2. A purple bar will then appear, by dragging the bar you can make it longer or shorter. To create tension you can make the fade out longer so it ends up being silent, this makes suspense as your waiting for something to happen.1. Fading sound in and out is pretty much the same as the dip to black process. On the left hand side find the cross fade and scroll down until you see constant power. Drag and place at the beginning or the end of the sound clips.
  23. 23. 3.Adding textsOne of the main conventions of a horror After editing the texttrailer is the adding of the texts and how you want it towhere about they place it to create appear, you close it andsuspense and tension among the your text with appear inaudience watching. the top list. To make it 1. easier to know which text is what you can rename it to what ever you want. By left clicking it drag and place where youAt the top of adobe click on title, then we scrolled down want to put it withinto new title, by clicking this a box comes up on the right your clips.hand side. Here is when you choose what option you 2.want. We chose default still and decided to use this allthe way through. We made sure all our After we clicked on default still this appeared on our text were easy to read screen. To add text you and stood out from the click on the ‘text here’ box. black background. To On here you can choose add to the creepy effect what font you want by we added a red glow clicking on a font style underneath. behind the writing, to To make sure the text was capture the eeriness of in the right place, we used the trailer. the box in the left hand corner. We decided to keep all our text in the centre of the screen to make it stand Here are the stages we out and eye catching to the made to add text into audience. our horror trailer.
  24. 24. Increasing sound By increasing the sound at different parts, you need to go toBy adding another convention we made sure throughout our teasertrailer there were parts of the music/ sound which were louder than the correct audio bar. When youothers. have found the correct one you will see a yellow line which represents the volume of the sounds. To make the sounds louder you would hold the yellow bar and move it up. By changing the sound increase at certain parts of the trailer, it will add to the tension of the trailer. Also if a clip is being shown as well, it adds to the clip making it creeper.
  25. 25. Different sound tracks We wanted to include a range of sound tracks throughout, to make it interesting and watchable. To add a range of sound tracks, you need to just put them on different lines on the audio timeline. Then you can move your sound track to where ever you want. In one or two parts we made specific parts overlap to make it continuous.From all the preparation leading up to making our trailer, we looked at a lot of trailers, lots ofthem helped us gather ideas and helped us understand the key conventions of the horror genreteaser trailer.
  26. 26. Reverse speed One of the techniques we used was the speed of clips, making some of them speed up to add to the horror or to help go with the music we added. The main time we used this was when the little girl walked down and back up the stairs. From the editing it gave it a zombie feel to it and made the girl look possessed. To make this technique you click on the clip and select it. At the top of the screen click To get our peer audiences attention we wanted to include a on ‘click’. Scroll down to range of techniques that were either commonly seen in speed/ duration. After clicking trailers, or ones which were unusual. this a box appears on the screen. You can now choose how much you want to speed up or slow down the clip.
  27. 27. Your clip will now be copied, to unlink the soundSplitting sound from footage 3. and the footage, right click it and1. First of all you need to scroll up to copy and paste the clip. ‘unlink. Right click the clip you The clip will want and select copy. appear in two Make sure the red line bar sections, delete is not on any of the edited the footage and clip. On the top tool bar you will just be click paste. left with the sound. Drag and place to the correct place in your edited footage. 4.Some times when we were filmingcertain scenes for the trailer, wecaptured some sound which would behelpful to add into the horror trailer.We also found that some footage weshot was not up to scratch but thesound we got was useful and handy touse.This is one of the easier techniqueswhich was on of the most handiestones to know. 2.
  28. 28. Sites I used…BloggerThroughout this project blogger was the most used site. Blogger was used to help store all my research andinformation gathered. One of the main reasons was to show the process of the project coming along. I postedmy work and my thoughts on how the filming went. I also uploaded pictures and relevant videos that Ianalysed to make sure I have been including all the main conventions of a horror teaser trailer.Da Font Da Font was the place where I got many of my font styles from. They had a range of interesting and eye catching fonts which I thought ties-in with my theme ‘horror’. The fonts I chose were unusual and had a horror/ gothic look about them. YouTube YouTube was also one of the ways I watched professional teaser trailers. I used it to collect ideas and information about the conventions which I needed to include. One of the other ways I used YouTube was to upload my finished teaser trailer, which was then transferred and uploaded to blogger. From uploading it to YouTube we could share it and get a range of peoples feedback to help us understand what to change, if we were to do this project again.