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Unitedstyles

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With audio here: https://www.youtube.com/watch?v=ubEzdnj-uyo&feature=youtu.be

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Unitedstyles

  1. 1. Entrepreneurship in China New venture development Joop Dorresteijn
  2. 2. Working in Shanghai
  3. 3. Finding a home http://sh.zu.anjuke.com
  4. 4. Life around the office
  5. 5. Finding quality 1. Not so good: visiting universities at random 2. Better: seeking students online (51job.com) 3. Best: Networking http://www.joop.in/Archive/how-to-scout-it-talent-in-shanghai/
  6. 6. Learn some language!
  7. 7. • https://www.youtube.com/watch?v=KzL-qMbkCPM 12m 45s
  8. 8. The end of our fashion startup What did I learn?
  9. 9. The end of our fashion startup What did I learn? ! * Don’t focus too much on the technology, get a cashcow. ! .! * Stay small while you can.
  10. 10. Business model canvas
  11. 11. Business model canvas
  12. 12. Business model canvas ddd * Payment platforms * Shipping agencies * Garment manufacturing * Software development * Complain management * Fashion designers * Software developers * Key investors ! * Fashion design engine for outer ware, dresses, bags and scarfs * See 3d previews of your design (game element) * start your own label and brand your blog * Dutch kids with their moms * Moms with their kids * Swedish fasionista’s * Dutch housewives * Per dress sales * Company clothing * Supply chain * Software development * Marketing * Servers * SNS * Handwritten notes * Account creation * Website * iPad app
  13. 13. https://www.youtube.com/watch?v=_snMn7aRFWo&feature=youtu.be (6m 46s) Validating learning canvas
  14. 14. Riskiest assumption: Unitedstyles: “Parents find it boring to shop for clothing with their kids”
  15. 15. Validating learning canvas
  16. 16. Validating learning canvas BUYING CLOTHING IS BORING KIDS GAME ENGINE
  17. 17. Validating learning canvas BUYING CLOTHING IS BORING KIDS GAME ENGINE
  18. 18. Validating learning canvas BUYING CLOTHING IS BORING KIDS GAME ENGINE BE UNIQUE DESIGN YOUR OWN
  19. 19. Validating learning canvas BUYING CLOTHING IS BORING KIDS GAME ENGINE BE UNIQUE DESIGN YOUR OWN
  20. 20. Validating learning canvas BUYING CLOTHING IS BORING KIDS GAME ENGINE BE UNIQUE DESIGN YOUR OWN WRONG MARKET TRY DIFFERENT MARKETS
  21. 21. Validating learning canvas BUYING CLOTHING IS BORING KIDS GAME ENGINE BE UNIQUE DESIGN YOUR OWN WRONG MARKET TRY DIFFERENT MARKETS
  22. 22. Bad idea? ddd * Payment platforms * Shipping agencies * Garment manufacturing * Software development * Complain management * Fashion designers * Software developers * Key investors ! * Fashion design engine for outer ware, dresses, bags and scarfs * See 3d previews of your design (game element) * start your own label and brand your blog * Dutch kids with their moms * Moms with their kids * Swedish fasionista’s * Dutch housewives * Per dress sales * Company clothing * Supply chain * Software development * Marketing * Servers * SNS * Handwritten notes * Account creation * Website * iPad app
  23. 23. • You are not the user • You may have never even met a user • You are not even close to your user Validating learning canvas
  24. 24. Solution: Minimum Viable Product • “An experiment to test your riskiest assumption” • MVP should deliver something for you: Money, Subscription, like etc That consumes the smallest amount of effort and resources needed
  25. 25. • how you would validate your assumptions? Who? ! What? Why? The Problem The Person Validating learning canvas
  26. 26. The end of our fashion startup When your startup is over:! ! you will at least have $$$! at least you have learned something! at least you have good friends! at least you have some nice memories
  27. 27. @joop

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