Joomladay Hu 2008 - SEO For Joomla! 1.5

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Keyword targetting and search engine optimizing your Joomla! 1.5 site.

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Joomladay Hu 2008 - SEO For Joomla! 1.5

  1. 1. SEO for Joomla! 1.5 How to bake a search engine optimised site. Joomladay HU, October 2008 www.joomlatools.org
  2. 2. Johan Janssens Joomla! Joomlatools • Developer • Managing Director • Founder • Lead Architect http://www.joomla.org http://www.joomlatools.org Joomladay HU, October 2008 www.joomlatools.org
  3. 3. Ingredients ? Laying it out on the table. Joomladay HU, October 2008 www.joomlatools.org
  4. 4. Joomla 1.5 Joomladay HU, October 2008 www.joomlatools.org
  5. 5. A SEO Expert Joomladay HU, October 2008 www.joomlatools.org
  6. 6. Our goal ? Convert, convert ... convert ! Joomladay HU, October 2008 www.joomlatools.org
  7. 7. A great cake. Joomladay HU, October 2008 www.joomlatools.org
  8. 8. Conversion ? Joomladay HU, October 2008 www.joomlatools.org
  9. 9. Conversion ! Joomladay HU, October 2008 www.joomlatools.org
  10. 10. Think like Google ! Know your enemy ... Joomladay HU, October 2008 www.joomlatools.org
  11. 11. Damn Robots ! ✓ Good page titles ✓ Headings ✓ Links to follow ✓ Data, data, data Joomladay HU, October 2008 www.joomlatools.org
  12. 12. Title Tag <head><title>Keyword</title></head> H1, H2, H3 <h1>Most Important</h1> <h2>Second Most Important</h2> <h3>Third Most Important</h3> Strong <strong>Keyword</strong> <b>Keyword</b> Joomladay HU, October 2008 www.joomlatools.org
  13. 13. Image <img src=”keyword.jpg” alt=”keyword” /> Hyperlink <a href=”http://www.mysite.com/webpage.html” title=”keyword”>Keyword in Anchor Text</a> Joomladay HU, October 2008 www.joomlatools.org
  14. 14. 20% on site optimisation ! Joomladay HU, October 2008 www.joomlatools.org
  15. 15. 80% off site marketing ! Joomladay HU, October 2008 www.joomlatools.org
  16. 16. The recipe Time to start cooking. Joomladay HU, October 2008 www.joomlatools.org
  17. 17. How to setup Joomla for SEO ? • SEO configuration settings • Using an semantic template • Turn of global keywords and site description Joomladay HU, October 2008 www.joomlatools.org
  18. 18. Semantic template ? Joomladay HU, October 2008 www.joomlatools.org
  19. 19. How to optimise your content ? - Article title - Menu title - Article keywords - Menu alias - Article description - Menu page title - Article alias Joomladay HU, October 2008 www.joomlatools.org
  20. 20. How to optimise your site ? 1. Using feeds 2. Other tools (Xmap, SEF, ...) 3. Tips and tricks Joomladay HU, October 2008 www.joomlatools.org
  21. 21. Can it be done ? Nooku.org an example Joomladay HU, October 2008 www.joomlatools.org
  22. 22. http://www.nooku.org Joomladay HU, October 2008 www.joomlatools.org
  23. 23. keyword : nooku (April) Joomladay HU, October 2008 www.joomlatools.org
  24. 24. keyword : nooku (July) Joomladay HU, October 2008 www.joomlatools.org
  25. 25. keyword : nooku (October) Joomladay HU, October 2008 www.joomlatools.org
  26. 26. keyword targetting 1. joomla content translation 2. joomla multi lingual 3. nooku Joomladay HU, October 2008 www.joomlatools.org
  27. 27. Practice makes perfect ! Joomladay HU, October 2008 www.joomlatools.org
  28. 28. Questions ? Speak up now or be silent forever... Joomladay HU, October 2008 www.joomlatools.org

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