SlideShare a Scribd company logo
Practice Time
Florian UGHETTO
Web Marketing Guru
Florian UGHETTO
Google Trainer
Hello
Be able to optimise a simple website
1- Identify KPI
2- Validate KW
3- KW mapping
4- Insite optimization
5- Tracking
Objectives
Snippet
Sitelink
Facebook
Images with
proper tags and
names
Social Plugin
Images with names
Extra Website
Snippet
Google +
Website
SEO Reminders – Google ?
How does
Google
work ?
How Google give you
results ?
How
Google
Make sure
you’ll like
the results ?
What
elements
Google can
know about
you ?
What elements Google
knows about your
website
How
Google will
know what
you’re
looking for ?
PR
DA
Questions ? – Then it’ll be too late
Questions ? – Then it’ll be too late
Materials – Boostrap Website
1. Bootstrap Website
2. Wordpress
Materials – Boostrap Website
https://www.dropbox.com/sh/y42n
88ceqezky0i/AAAR31eM8xVUk71
7pRgDzjGpa?dl=0
Materials – Wordpress
Materials – Wordpress
Website dev
Username: florian
Password: darius
http://www.tareklel.com/wp-login.php
KPI
KPI
What do we want, how do we want, why do we we want ?
KEYWORDS
Keyword Analysis
Google Adwords, google trends, Keywordtool.io, ubersuggest.org
Think Review List Choose
MAPPING
Keyword Mapping
Use your keyword where you need
Title Description
Headings Texts
Links
Optimization
Optimization
Title, Description, Headings, bold, images, url
Tracking
Setup
Easy and quick !
Review
Website review
Let’s make sure that
Objectives
Website
review
KW check
Tracking
setup
THANK YOU

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