In 1998, Joo Couture began as a Ladies Footwear distribution company bringing Indonesian shoes factory production to local and international markets such as Japan, Singapore, Thailand, France, Australia, etc. The production of Joo Couture has been able to maintain style and quality for their customers. The motto of Joo Couture is "Fashionable Shoes for Women".
Local market distribution started in 1999, when Joo Couture distributed products at Sogo Department Store, Indonesia. Since then, the stores have gained the loyalty of wealthy fashion addicts.
