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This is a presentation for the 6-21-11 meetin

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  1. 1. About me: JON ZMIKLY<br />TEXAS STATE UNIVERSITY<br />@JONZMIKLY <br />Social MediaEngagement & Integration<br />
  2. 2. Social Media Revolution<br />
  3. 3. Social Media Integration<br />Know Thyself<br />Goals<br />Weaknesses<br />Strengths<br />Honesty<br />Limitations<br />Know Thy Market<br />Existing Community<br />Desired Community<br />Intentions for Community<br />3. Know Thy Nouns and Verbs<br />
  4. 4. Human Relationships<br />Relational Models Theory (Alan Fiske)<br />Authority Ranking (police officer, negotiated inequality)<br />Equality Matching (I’ll scratch your back if you scratch mine, keeps tabs)<br />Communal Sharing (family, friends, open sharing)<br />Market Pricing (non personal, paying, investments)<br />Social Media lends itself towardcommunal sharing relationships<br />Businesses lend themselves towardmarket pricing relationships<br />
  5. 5. Human Relationships (cont.)<br />Social Media: the melting pot of relationships<br />Unwritten social rules<br />
  6. 6. Know Thyself<br />Exposed! Different world online<br />Humanization<br />Friends with a Brand?<br />Intentions<br />The Almighty Dollar vs. Passion<br />Rethinking ROI<br />Not always money<br />Not always immediate<br />Not always tangible<br />Not black and white<br />
  7. 7. Re-Thinking ROI<br />Reputation<br />Local media outlets<br />Jobs<br />Other schools<br />Unknown<br />Donations / Gifts<br />Attention<br />Faculty members<br />
  8. 8. Know (and Love) Thy Market<br />Reach Out, You Must!<br />Social Strategy should work with you and your community<br />Absolutely about connection<br />Social Media Metrics<br />Clicks, views, Google Analytics<br />Number of Tweets, “Likes”<br />
  9. 9. My Metrics<br />
  10. 10. Social Media Is An Avenue For UX<br />
  11. 11. Love Thy Market<br />“If people love what a product, book, service let’s them *do*, they will not shut up about it. The answer has always been there: to make the product, book, service that enables, empowers, MAKES USERS AWESOME. The rest nearly always takes care of itself.” - Kathy Sierra<br />
  12. 12. Engaging A Community<br />Caring and listening<br />Networking<br />Clients and other businesses<br />80 / 20 Rule<br />Try New Things<br />Free Tools<br />Manage all accounts<br />Have a Strategy<br />
  13. 13. Thank You!<br />Questions?<br />